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Joost plans new approach, relaunch

Remember all the hype surrounding Joost? TV-like video on the web? Big-name content providers? Well, Joost is having a tough time getting noticed these days. Hulu beats it hands-down (Joost requires a downloadable app) and high-quality content is everywhere. “The world has migrated from an exclusive model of content distribution to a non-exclusive model,” says Joost CEO Mike Volpi. So to get back in the game, Joost plans to launch a browser version (no download required) and focus on broadening and differentiating itself with indie content.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.