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Joost plans new approach, relaunch

Remember all the hype surrounding Joost? TV-like video on the web? Big-name content providers? Well, Joost is having a tough time getting noticed these days. Hulu beats it hands-down (Joost requires a downloadable app) and high-quality content is everywhere. “The world has migrated from an exclusive model of content distribution to a non-exclusive model,” says Joost CEO Mike Volpi. So to get back in the game, Joost plans to launch a browser version (no download required) and focus on broadening and differentiating itself with indie content.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!