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‘KARE OnLIVE’ dead

We posted about this show about a year ago when it launched, but KARE OnLIVE is dead. The show promised to be interactive and live on-air and online, at 4PM. I never really understood how a TV show aimed at stay-at-home moms would attract an online audience at 4PM. I often saw segments that were clearly produced for home viewers, with the only interactive part being e-mail comments read by a secondary-talent (not even the main show talent).

The show started off with a good mission statement, it’s just too bad it wasn’t able to evolve into a new voice in a crowded market of also-run newscasts.

On a side note, today KSTP launched Twin Cities Live, a new daytime talk show. They have produced a nice website, but there isn’t a forced interactivity on-air. The show is a show, and the site is a site.

What do you all think? Is there a way to produce a live simulcast that can appeal to both audiences? In my experiences the viewers on both mediums are rarely the same, with the exception of sports. But if you’re trying to do daytime TV and daytime web, is there overlap?

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