TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

KSTP to launch hyperlocal network in Minneapolis

KSTP (ABC) in Minneapolis-St. Paul is launching a network of 80 – 90 hyperlocal sites in the region. KSTP, owned by Hubbard Broadcasting, is going to use the DataSphere technology – the same platform that powers the KOMO hyperlocals in Seattle. Paul Gaulke, creative services director of KSTP, tells MinnPost:

“A lot of the news that comes in to a newsroom, like press releases, never gets on the air,” he says. “The true beauty is finding groups of people interested in the area, and small advertisers who are interested in following.”

MinnPost also reports Hubbard will launch hyperlocal networks in Duluth and Rochester. DataSphere has been on a big roll lately, having raised about $11 million in capital earlier this year. Earlier this month, Datasphere announced it will roll out hyperlocal networks for Raycom, as well.

(Disclosures: I consulted for Hubbard and Paul Gaulke on separate occasions.)

Sponsored Content

TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.