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Less information, more whitespace = better recall

The less you try and cram into a story and a website, the more people will remember. That’s one of the lessons from Jakob Nielsen and OJR’s latest eyetracking testing. They took a story and edited it down. People spent half the time engaged in the edited version than they did in the unedited version, yet they remembered 34% more details. Give your audience the essentials, give a clean presentation and they will remember the information. Time to clear out the clutter from your sites. (Via Valleywag, RSS)

Cory adds: This is required reading for anyone who works in TV. Most TV sites are still terribly cluttered in large part because TV people are foisting their agendas on the web. So web producers, send this to your offending TV managers and start simplifying.

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