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Mass Relevance launches new tool to curate photos for TV

Displaying a tweet on TV? That was so 2012. Last month, Mass Relevance launched SocialPhoto™, a new tool that will allow “brands can easily tap into the social sharing already taking place on Instagram, as well as on Twitter, Facebook and Google+.” As 2012 wraps up, and photo platforms like Instagram evolve and grow, visualizing tweets on TV is not enough anymore. Here’s how Mass Relevance is helping TV networks and brands more easily bring photos into their social TV experience. 

Fox Sports, Victoria’s Secret and Ford are already using their new curation tool. The Austin based company is ramping up the work they’re doing with brands and has also just come out with a study to reinforce how vital it is for brands to incorporate social onto their own digital properties. One of the key highlights from the study found that “60 percent are more likely to share the messages of brands that integrate social experiences into their own digital properties (the brands’ web sites, mobile app, etc.).”

As we enter the new year, we’re going to see TV rely more and more on curating photos from social, in addition to text-based comments. With this new platform, their partners will be able to “discover, filter, moderate and display real-time photo content.”

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