When media execs wonder why people watch their copyrighted material on YouTube instead of the exact same clips on their own branded sites, well, it’s because their players don’t hold a candle to YouTube. Buffering issues, mandatory downloads, no comments, no direct URL for linking and no ability to embed the players on blogs, to name a few. So it’s good to hear that Comedy Central is relaunching its player later this month with embedding functionality. And Fox is working on a streaming version of its player, which currently requires a download.
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TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.