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Microsoft moving most of ad spending to digital

Microsoft said in three years time, it will spend the bulk of its $1 billion in U.S. ad spending on digital platforms. Sure, not surprising for a technology company, but it’s not the only Fortune 500 company with the same idea. P&G and McDonalds are two companies that are making similar dramatic shifts. Microsoft isn’t abandoning TV altogether — it said it’s interested in innovative approaches that break through of the clutter. For example, have you seen the Vista ad at the end of Heroes on NBC?

Very effective, if you ask me.

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