TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Microsoft moving most of ad spending to digital

Microsoft said in three years time, it will spend the bulk of its $1 billion in U.S. ad spending on digital platforms. Sure, not surprising for a technology company, but it’s not the only Fortune 500 company with the same idea. P&G and McDonalds are two companies that are making similar dramatic shifts. Microsoft isn’t abandoning TV altogether — it said it’s interested in innovative approaches that break through of the clutter. For example, have you seen the Vista ad at the end of Heroes on NBC?

Very effective, if you ask me.

Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!