On day 1 of NXTcomm, Microsoft introduced an update to their IPTV product saying, “With this latest release, Microsoft is renaming its IPTV platform Microsoft Mediaroom to better reflect the broader set of new connected entertainment experiences made possible today and the types of experiences anticipated in the future.” The new product adds the ability to play music and photos from your computer on your TV and provides multiple picture-in-picture channels. The biggest news is the availability for third-party developers to build their own commercial applications to run on the platform. The website isn’t up yet, but it will be at microsoftmediaroom.com
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TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.