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Microsoft scoops up aQuantive for $6 billion

In its largest acquisition ever, Microsoft is acquiring Seattle-based online ad company aQuantive for $6 billion — an 85 percent premium over yesterday’s closing price. “Today’s announcement represents the next step in the evolution of our ad network from our initial investment in MSN, to the broader Microsoft network including Xbox Live, Windows Live and Office Live, and now to the full capacity of the Internet,” Microsoft’s chief executive, Steven A. Ballmer, said in a statement. Microsoft had lost out in the bidding on a number of online ad companies over the last several months, most notably Google’s $3.1 billion purchase of Doubleclick. And judging by the huge premium, Microsoft wasn’t about to lose out to someone else on the aQuantive deal. aQuantive is made up of Avenue A/Razorfish, Atlas and DRIVEpm.

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TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.