In its largest acquisition ever, Microsoft is acquiring Seattle-based online ad company aQuantive for $6 billion — an 85 percent premium over yesterday’s closing price. â€œTodayâ€™s announcement represents the next step in the evolution of our ad network from our initial investment in MSN, to the broader Microsoft network including Xbox Live, Windows Live and Office Live, and now to the full capacity of the Internet,â€ Microsoftâ€™s chief executive, Steven A. Ballmer, said in a statement. Microsoft had lost out in the bidding on a number of online ad companies over the last several months, most notably Google’s $3.1 billion purchase of Doubleclick. And judging by the huge premium, Microsoft wasn’t about to lose out to someone else on the aQuantive deal. aQuantive is made up of Avenue A/Razorfish, Atlas and DRIVEpm.
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The TVNewser Show, coming to NYC on April 29, will explore the relationship between social platforms and TV viewing through informative panels and discussions with industry experts like Katy Finneran, Social Media at Bloomberg TV. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before March 13 to save $200 with early bird pricing!