The Star Tribune is installing a “stand-up” studio and editing suites with plans to launch StribTV. “We are starting with information shows around content that we already own to a large degree: sports, local entertainment, lifestyle and news/public affairs (politics),” writes Editor Nancy Barnes in a memo to staff. “We plan to add a daily newscast, available on demand, and may expand into weather.” Beyond a few big dailies like the Washington Post, this sounds like the most aggressive original video effort yet for a newspaper. But newspaper-on-video hasn’t always been a success, especially in linear newscast form. You may remember, Roanoke.com’s TimesCast was only getting a few hundred views a day, so the newspaper site discontinued it last year. The key, as we’ve written before, is to produce on-demand video that’s tailored to the web in underserved niches. We’ll see if StribTV can pull it off.
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TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.