The TV check-in service Miso just announced that it closed a $1.5 million round of investment from Google Ventures and Hearst Interactive Media.
If you’re new to the TV check-in space, think “Foursquare for TV.” Several players like Miso, Tunerfish, GetGlue and Philo are battling it out. With the Miso app, for example, you check into TV shows and movies, earn badges, follow people and shows, see what’s trending, and keep tabs on what your friends are watching.
Miso says it’s quickly approaching 100K registered users. “While the last year was focused on building a ‘check-in’ foundation, in 2011, we will create more ways for people to engage around the second screen, secure more partnerships, and lead innovation around the intersection of social, TV, and the second screen,” says CEO Somrat Niyogi in a blog post.
To kick off 2011, Miso says it has teamed up with OWN, the new Oprah Winfrey cable channel. Miso will offer badges around a new reality series where contestants compete to get their own show.
This will be a very competitive space, and we’ll be following it here on Lost Remote.