MLB’s At Bat app, which baseball fans can use with or without television, has flown off the virtual shelves. According to MLB, the app has been downloaded 3 million times just 8 days into the season — last year, the app hit that milestone after 145 days, three-quarters of the way through the season.
Clearly, sports fans like their apps. “At Bat returned with its fifth edition in February to such strong fan demand that within a matter of hours the app rose to become the highest grossing sports application for iPhone, iPad and Android, top spots it currently maintains,” explains MLB.
The app allows subscribers ($14.99 a season) to watch realistic, real-time animations of ongoing games (above) together with live stats, live audio, video “look ins” and highlights. It works as a TV substitute or as a second-screen app to enhance the broadcast.
MLB says the app has delivered a daily average of over 800,000 live audio and video streams, roughly double last year’s daily average. On Wednesday, fans consumed more than one million live streams alone.