TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Moguldom Media CEO’s Smart TV Quest

JamarlinMartinMediabistro recently spoke with Moguldom Media CEO Jamarlin Martin about the keys to launching his documentary film company, Moguldom Films.

With 15 documentary films produced in one year, Martin talks about how his documentary channel can translate on a smart TV:

It starts with a vision. Our vision is to quickly build a film library of 50 titles over three years. We would pair that with original programming and essentially, that content would anchor a 24/7 smart TV channel. We see ourselves being the next-generation BET or the next-generation Telemundo, where you’re going to be downloading an app and accessing our content through smart TVs. We would be competing with TV One and BET, but from a purely digital standpoint. The long-term goal for us is to quickly develop a quality content library, and that’s going to anchor a television experience. You’ll see the beta version of that in 2015.

Martin is also staying away from the term documentary, opting for “docutainment” to try and differentiate his company from the likes of CNN and PBS.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!