With 15 documentary films produced in one year, Martin talks about how his documentary channel can translate on a smart TV:
It starts with a vision. Our vision is to quickly build a film library of 50 titles over three years. We would pair that with original programming and essentially, that content would anchor a 24/7 smart TV channel. We see ourselves being the next-generation BET or the next-generation Telemundo, where you’re going to be downloading an app and accessing our content through smart TVs. We would be competing with TV One and BET, but from a purely digital standpoint. The long-term goal for us is to quickly develop a quality content library, and that’s going to anchor a television experience. You’ll see the beta version of that in 2015.
Martin is also staying away from the term documentary, opting for “docutainment” to try and differentiate his company from the likes of CNN and PBS.
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