TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

MTV makes first big announcement for 2014 VMAs on social media

mgid-uma-content-mtvMTV is once again using #RoadToTheVMAs across social media to tease big announcements for their annual tent-pole event. MTV started this trend last year when the awards came to Brooklyn and have of course used the VMAs to set social media precedents for years. Last night MTV’s PR team teased to pay attention to the hashtag at 9am this morning. The big reveal was that the awards show is going back to southern California. “This year’s VMAs will have the distinction of being the first major award show to ever take place at the historic ‘Fabulous’ Forum,” in Ingelwood, according to their release.

According to the big announcement today, here’s why they’re continuing a big push with #RoadToTheVMAs:

To build anticipation for the 2013 “MTV Video Music Awards,” MTV launched a successful cross platform social communications campaign, #RoadToTheVMAs, which featured the Moonman in a myriad of iconic locations throughout Brooklyn and NYC. The campaign garnered more than 100 million social media impressions, including over half a million likes on Instagram, nearly 60 million impressions on Twitter, more than 40 million impressions on Facebook and over 1.2 million impressions on Tumblr.

We’ll continue to keep updated on VMAs related announcements.

Get More:
2014 VMA, Artists.MTV, Music

Sponsored Content

TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.