We here at Lost Remote headquarters have always explained why we embed YouTube players with copyrighted content, such as The Daily Show: because the TV sites’ video players aren’t embeddable. Well, ComedyCentral.com began offering embeddable players a few weeks ago (and we’ve embedded them instead of YouTube), and now MTV Networks says it’ll extend the same technology and philosophy to its entire network of sites, including MTV.com. Of course, Viacom content was pulled from YouTube a few days ago, so the urgency stepped up a notch. “We need to open up our websites and content both for consumers and for other companies,” said Mika Salmi, MTVN president of global digital media. Glad to see MTVN gets it, and we’ll see which media company is next to open their video doors and encourage bloggers to embed their players.
The embedding functionality on ComedyCentral.com’s home page. Oh, by the way, you gotta watch Jon Stewart rip the media over Anna Nicole Smith coverage.