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MTV’s OMA’s generates more than 500,000 live streams

MTV completed the fourth version of it’s OMAs, their awards platform targeted towards honoring digital and the web. Last year we participated in the 24-hour bus ride OMAs that ended with the Flaming Lips breaking a record in New Orleans. This year the OMAs once again set to break some recors.

According to the network:

OMA 4 took place in the form of a 24-hour Live Music Day Festival happening across the country. Each of the different areas were broadcasted live, the full 24 hours from OMusicAwards.com: Nashville Stage, LA Stage, Times Square Main Stage, Terrace Stage, “Make a Band Famous” Stage, Cat Stage (not a clerical error – there was a cat cam), plus an overall Main Feed capturing the key moments, and a Control Room cam to get a behind-the-scenes look of all the madness going on

Amazingly, the efforts generated over 500,000 live stream; more than 100 million votes were cast (a new O Music Awards record), more than doubling the votes from O Music Awards 3; 25 million fan impressions on Twitter, including 3 national trending topics; 60 million impressions on Facebook; and even 5K likes on Vine.

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O Music Awards, Hanson

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