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MySpace drives more retail traffic than MSN

According to the latest research from Hitwise, MySpace pulled ahead of MSN search in terms of the amount of traffic it sends to retail sites. This is very encouraging news for MySpace to say the least, since the $900 million News Corp. deal with Google to become the exclusive search provider for most its web properties (including MySpace) has yet to kick in. As part of the deal, Google will also get to place its paid search ads exclusively on MySpace. By the way, almost 15% of all retail traffic goes through Google with Yahoo finishing a distant second at 4.69%.

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