Lebron’s dream of a NBA championship became reality last night, and the social media world exploded. According to Bluefin Labs, the final game triggered an avalanche of 6.31 million social media comments, the third-highest number in TV history behind the Super Bowl and the Grammy’s.
Of course, it didn’t hurt that @KingJames himself hit Twitter after the game:
I love you guys.This was for you lebronjames.com/2012/06/22/201…
— LeBron James (@KingJames) June 22, 2012
All together, the NBA Finals reinforced how sports and social media — amplified by TV — are inexorably connected. Just when you think the NBA is slipping from view in the US sports scene, it comes roaring back, illustrating its relevancy in a game-by-game display of social splendor.
Here’s a Bluefin infographic breaking it all down:
- Learn How To Build a Website To Share Your Clips, Get Free Webcast Access
- Adidas sees huge spike in social TV activity from commercial
- An inside look at Epitome Pictures' social TV strategy for 'Degrassi'
- How CNN and SnappyTV created social TV producers for the debates