NBC News has launched an interactive campaign tied to the 50th anniversary of the March on Washington, and Martin Luther King Jr.’s “I have a dream” speech on the steps of the Lincoln Memorial. The NBC campaign, called #DreamDay, asks viewers to record brief messages starting with “I Have a Dream that…”.
Submissions can be made through Twitter, Facebook, Instagram and Vine, by using the hashtag #DreamDay. NBC will air a curated selection of submissions on NBC News programs, including “Today” and “NBC Nightly News.” They will also be available on a special #DreamDay site NBC built. Submissions will also be featured at NBC’s New York City headquarters.
NBC has already seeded the site with submissions from NBC News talent like Matt Lauer and David Gregory, with other notable figures like New Jersey Governor Chris Christie, Jesse Jackson and the Dalai Lama also submitting responses.
More information, below.
NBC NEWS LAUNCHES #DREAMDAY— A SOCIAL MEDIA CELEBRATION OF THE 50TH ANNIVERSARY OF THE MARCH ON WASHINGTON
Network invites all Americans to complete the statement: “I Have a Dream That…”
Submissions will be featured on “TODAY,” “NBC Nightly News,” and NBCNews.com using #DreamDay
NEW YORK, NY—August 23, 2013— NBC News is asking every American to share their dreams as the nation celebrates the 50th anniversary of the March on Washington and Martin Luther King Jr.’s iconic “I Have a Dream” speech. Beginning today through Wednesday, August 28, celebrities, politicians, journalists, thought leaders and all Americans are invited to take part in #DreamDay by completing the statement “I Have a Dream that____.” NBC News will spotlight the messages across its various shows and digital platforms, sharing the dreams of the nation with millions.
The text, photo and video messages can be submitted to NBC News using social media platforms such Twitter, Facebook, Instagram and Vine, with the hashtag #DreamDay. A curated collection of the submissions will be featured on “TODAY,” “NBC Nightly News,” with many thousands of dreams spotlighted at NBCNews.com/DreamDay. NBC’s owned and affiliate stations will also engage their local communities to take part in the effort.
The special site launches today with contributions from notable figures including the Dalai Lama, Martin Luther King III, Rev. Jesse Jackson, Gov. Chris Christie, Carmelo Anthony, Ivanka Trump, Rev. Samuel Rodriguez, Levar Burton, Terry Crews and more. Contributing NBC News journalists include Matt Lauer, Lester Holt, David Gregory, Al Roker, Natalie Morales, Chuck Todd, Willie Geist, Kathie Lee Gifford, Hoda Kotb, Rehema Ellis, Erica Hill, Ron Mott and Jeff Rossen, with more to be added in the coming days.
In addition, commuters and visitors will be able to view the #DreamDay submissions, which will be featured around NBC’s headquarters in New York City.
NBC News will also dedicate special coverage in the days leading up to the anniversary, kicking off with “Meet the Press” on Sunday, Aug. 25, when the program will offer a rare re-broadcast of interviews with Martin Luther King, Jr. and NAACP executive secretary Roy Wilkins from the August. 25, 1963 edition of the show—50 years ago and just days before the March on Washington. In addition to this offering, “Meet the Press” will focus its regular hour-long program on the state of the American Dream.
Additional NBC News properties including “TODAY,” “NBC Nightly News” and NBCNews.com will feature original reporting and coverage in advance of and on August 28th.
NBC News’ sister network Telemundo will also participate in the initiative on August 28th using the hashtag #misueñoes. Contributions will be featured on the network’s morning program “Un Nuevo Dia” and its evening magazine “Al Rojo Vivo.” Telemundo will run special coverage of the 50th anniversary beginning Sunday on “Enfoque,” through Wednesday on “Noticiero Telemundo.”
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