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NBC Sports building buzz around Stanley Cup Playoffs with #PuckCakes

NHL_2014_StanleyCupPlayoffsThere’s nothing better than doing something IRL (in real life) to generate positive social buzz. We recently wrote about NBC’s sports major social efforts for this year’s Stanley Cup Playoffs. As the playoffs are underway, the TV network has also taken the initiative to deliver edible brackets to influencers to get in the spirit. Here are the details.

NBC Sports starting teasing the #PuckCakes.

Here are some of the best photos:

 

 

And last but not least here’s the ref stopping by my office:

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