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NBC to put show on cable first, reruns on NBC

NBCU will schedule first-run episodes of “Law & Order: Criminal Intent” on the USA network and reruns on NBC — the first time a major broadcast show has moved to cable. The idea may not be very popular at some NBC affiliates as they suffer through one of the worst NBC May sweeps on record. “There is no pullback at NBC,” argues NBCU CEO Jeff Zucker. “This is about boosting USA, giving NBC scheduling flexibility and maintaining a franchise that is important to our international strategy.” (WSJ sub. req.)

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