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NBCUniversal Launches Original-Video Initiative for Digital

nbcuniversal_v51The news networks are growing more digital by the day, and now NBCUniversal is launching an original video initiative that will appear across the company’s various digital and video-on-demand platforms.

The series will debut on various NBCU websites and Hulu, featuring series like “Tesla and Twain,” “Last Single Girl,” and “Saturday Night Line.”

“This original, digital-first programming, scaled with the unmatched resources of our company and our production partners, underscores the unparalleled opportunities we can create,” said Linda Yaccarino, President of advertising sales for NBCUniversal. “The combination of digital video alongside television content is extremely powerful and becoming an increasingly important part of the connection advertisers make with consumers.”

“Much of the uncaptured value in the online world can be unlocked with smart collaborations between creators and clients. This year, we’re making a big push to building that bridge,” said Jeff Wachtel, President and Chief Content Officer for NBCUniversal Cable Entertainment.

Another digital series will piggyback off of a former hit NBC show.

“Heroes Reborn: Digital Series” is an online prequel to the upcoming “Heroes” mini-series. Heroes, of course, was a hit NBC supernatural thriller airing from 2006 to 2010.

NBCUniversal’s digital push across platforms comes after MSNBC and NowThis News announced a digital partnership for 15-second news videos, and CNN announced its own short-form original digital push, “CNN Digital Studios.”

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