On his first day as CEO of NBC Universal, Jeff Zucker had some pointed words for the biggest video site on the web. â€œYouTube needs to prove that it will implement its filtering technology across its online platform. Itâ€™s proven it can do it when it wants to,â€ Zucker said, referring to the siteâ€™s controls to block porn and other objectionable content. He added: â€œThey have the capability. The question is whether they have the will.â€ NBC and other media companies are frustrated with YouTube’s delay in launching its promised technology to filter out copyrighted content, which contributed to Viacom’s decision to halt negotiations and pull its content off the site.
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TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.