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‘NCAA March Madness Live’ Scoring Big Digital, Mobile Traffic for Turner Sports

MarchMadness2011Logo2Sports fan across the country have engulfed themselves in March Madness, and Turner Sports is benefiting in a big way.

In the first three days of the NCAA college basketball tournament, “NCAA March Madness Live” drew 21 million live video streams online and mobile. The traffic is up 42% vs. 2013, and there has been more than four million hours of live video watched, up 18%.

The digital and mobile streaming is providing access to every March Madness game – that’s more than 150 hours of live basketball on essentially every device imaginable.

Mobile experienced skyrocketing growth, with live streams up 87% over the first three days of the tournament in 2013.

Both are records for the first three days of the tournament. And check out our sister site TVNewser’s 2014 March Madness bracket challenge, with some of the TV news industry’s biggest on-air and behind-the-scenes names competing for digital bragging rights.

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TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.