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Netflix Trying a Half-Binge Strategy for First Original Children’s Series

NETFLIX, INC. TURBO FASTNetflix is straying from its full-release binge-watching strategy for its first original children’s series, “Turbo FAST.”

The company announced today that it will offer five episodes of the animated show, dubbed a “high-octane ensemble comedy that amps everything up to the extreme,” on December 24, and release the remaining episodes throughout 2014.

“We’ve long said that Netflix is revolutionizing the television industry and now we are thrilled to officially be a part of it,” said Jeffrey Katzenberg, CEO of DreamWorks Animation. “They have been fantastic partners whose vision has given our characters an amazing platform to be enjoyed by families around the world.”

Why the half-binge release strategy for “Turbo FAST” as opposed to the heralded “House of Cards” and “Orange Is The New Black” all-at-once release?

“Production on animation is on a different timetable, so we chose to make the episodes that are ready now available for viewers as they were ready,” network spokeswoman Karen Barragan told CNN’s Brian Stelter.

An interesting strategy for Netflix to stray from the current playbook: we’ll monitor how they fare with the half-release strategy.

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