The lines between TV via the internet and TV via a cable provider are continuing to blur. In the midst of the high profile Supreme Court case with Aereo, Netflix “has been in talks with several pay TV operators in the U.S. about integrating its service directly into their set-top boxes,” according to coverage by Circa.
In its Q1 2014 financial results, released April 21, Netflix said that it had reached an agreement with an unnamed pay TV operator to include a Netflix app on that operator’s set-top box before the end of June. Netflix said that the app would appear on operator-issued TiVo set-top boxes.
Netflix has a long history of making sure it’s app is available on every platform and first. This interesting marriage between old and new TV content providers will definitely be high profile and interesting to watch. Especially as Netflix continues to grow as an original content provider with shows like Orange is the New Black and House of Cards.