TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

NFL to change 45-second rule for rightsholders

The NFL will exempt its primary broadcast rightsholders — Fox, CBS, ESPN and NBC — from the league’s controversial 45-second rule for online video, reports the Sports Business Journal (sub. req.) “The four TV networks have argued that their rights fees — averaging more than $3 billion a year over the life of the contracts — should buy them more latitude for online video than an unaffiliated media outlet that pays the NFL nothing,” the article reads. The details of the rightholders’ rules have yet to be finalized, but game highlights will still be restricted. It’s also unclear whether NBC, CBS or Fox-owned stations will be able to take advantage of the new rules. (Thanks, Joel!)

Mediabistro Course

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25Register now!