Four months removed from another incredibly successful Winter Classic, the NHL is preparing its social and digital strategy for playoff hockey.
For the third year in a row, every playoff game will be broadcast across multiple NBC Sports Group platforms. As many as 105 playoff games will air across NBC, NBC Sports Network, CNBC, and NHL Network, and all games will stream on NBC Sport Live Extra (accessible via desktop, mobile, and tablet devices).
NBC Sports will also be making a big social push. The network is partnering with Magisto, an app that will allow fans to create edited movies with effects from on their desktop or mobile device. There will be calls to action during the Stanley Cup asking fans to create Magistro movies of them celebrating and the best videos will be shown on air.
Fans will also be encouraged to submit photos via #CelebrateStanley – a Twitter, Facebook, and Instagram activation. NBC Sports will be calling for specific themed photos throughout the playoffs (for example, the best team tattoo), and the best submissions will be featured on broadcasts.
Both Magistro and #CelebrateStanley submissions will be hosted on the NHL on NBC All-Access hub at NBCSports.com/NHLonNBC. Fans will also be able to access team and player feeds via the site, along with the schedule of games and additional video content.
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