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Nickelodeon to debut Spongebob episode on Facebook

Who lives in a pineapple under the sea and has 16 million Facebook friends?

Spongebob Squareparents, of course. The Nickelodeon show, by our count, is the fifth most popular Facebook page for a TV show. And coming later this month, the network will debut a Spongebob episode on Facebook first, followed by a longer primetime special on TV.

Called “Legends of Bikini Bottom,” the special is an anthology of five Spongebob stories, the first of which premieres on Facebook. “The anthology format of ‘Legends of Bikini Bottom’ provides a great opportunity to try something new where we can give SpongeBob’s 16 million fans on Facebook a first look, in addition to new content on-air,” said Nickelodeon’s Brown Johnson. Not to mention some powerful promotion.

The Facebook clip premieres Thursday, January 27th, at 8 p.m. ET followed by the TV special on Nick a day later at the same time.

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