Nielsen has long been the gold standard in TV advertising. In recent years, the company has expanded in to music sales (SoundScan), box office (EDI) and Internet usage (NetRatings) among other things. Now the company has snapped up Telephia, which tracks cell phone usage. Founded in ’98, Telephia primarily targeted wireless companies – but has recently broadened its scope to media companies and advertisers.
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The TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!