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Nielsen buys wireless measurement company

Nielsen has long been the gold standard in TV advertising. In recent years, the company has expanded in to music sales (SoundScan), box office (EDI) and Internet usage (NetRatings) among other things. Now the company has snapped up Telephia, which tracks cell phone usage. Founded in ’98, Telephia primarily targeted wireless companies – but has recently broadened its scope to media companies and advertisers.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!