Nielsen has long been the gold standard in TV advertising. In recent years, the company has expanded in to music sales (SoundScan), box office (EDI) and Internet usage (NetRatings) among other things. Now the company has snapped up Telephia, which tracks cell phone usage. Founded in ’98, Telephia primarily targeted wireless companies – but has recently broadened its scope to media companies and advertisers.
A good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and shoot their best reel yet. Register now!