TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

Nielsen buys wireless measurement company

Nielsen has long been the gold standard in TV advertising. In recent years, the company has expanded in to music sales (SoundScan), box office (EDI) and Internet usage (NetRatings) among other things. Now the company has snapped up Telephia, which tracks cell phone usage. Founded in ’98, Telephia primarily targeted wireless companies – but has recently broadened its scope to media companies and advertisers.

Sponsored Content

TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.