NY Times’ Brian Stelter reports from NATPE that “the hottest topic was online syndication.” For example, some stations are now streaming the Warner Bros. sitcom “Two and a Half Men.” But the interesting part here is some of Stelter’s pointed statements about local TV sites:
“Local stations know how to use their Web sites to deliver sports scores and updates on school closings, but they have shown little ability to lure viewers with original content or to convert page views into dollars.”
“A majority of local television stations now sell video advertising on their Web sites, but in most cases they are just playing catch-up.”
“The success or failure of stationsâ€™ online ventures will ultimately rest on their promotional abilities. Viewers of local TV are often reminded to go online for weather and traffic updates, but often they go to the site of their local newspaper instead. And when they want to see television shows online, they gravitate toward the networksâ€™ Web sites.”
Ok, Lost Remote readers, what do you think? Painful, but true?