Leno did it with Headlines. Fallon does it with Late Night Hashtags, and Kimmel does it with YouTube challenges. Now Team Coco is taking it to a whole new level.
Social is part of late night television’s DNA, but Conan O’Brien is set to take it to the next level. Team Coco made 79 clips from the show available to fans, and asked them to recreate the segments and submit it. The January 31st episode, titled “OCCUPY CONAN: When outsourcing goes too far” will be an hour long telecast consisting entirely of the best fan-submitted videos. One winner will receive a Volkswagon Beetle, and 200 runner-up winners will receive Team Coco-related prizes.
Team Coco has been digitally forward thinking since Conan left NBC, and this episode is certain to draw a lot of attention (perhaps the most since Conan’s first night on TBS). More, though, it demonstrates what’s possible when innovative digital and production teams join forces with their loyal fan base.
Watch Conan’s explanation of the contest:
- The platform that powered NBC's #VoiceSave integration
- Predictions of the week: Will Bones and Booth get married?
- Who drives the social TV conversation around 'Homeland' and 'The Walking Dead'?
- X-Factor social numbers prove its deeply engaged audience