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On demand and DVD at same time

Safran has been going off for years about how movie release windows should collapse to a single day to capitalize on the buzz: theatrical release, DVD release and VOD release all at once. Well, we’re getting closer. Comcast is running a trial that gives its subscribers in Philly and Denver the ability to pay $4 to watch a movie via VOD on the same day it’s released on DVD, instead of the normal 30-45 day delay. “I don’t expect it to cannibalize sales on DVD,” said Andrew Mellett, vice president for the video-on-demand division of Warner Digital Distribution. “What we are really interested in seeing is whether this increases the buy rates.” Um, yes, it will.

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!