TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

On demand and DVD at same time

Safran has been going off for years about how movie release windows should collapse to a single day to capitalize on the buzz: theatrical release, DVD release and VOD release all at once. Well, we’re getting closer. Comcast is running a trial that gives its subscribers in Philly and Denver the ability to pay $4 to watch a movie via VOD on the same day it’s released on DVD, instead of the normal 30-45 day delay. “I don’t expect it to cannibalize sales on DVD,” said Andrew Mellett, vice president for the video-on-demand division of Warner Digital Distribution. “What we are really interested in seeing is whether this increases the buy rates.” Um, yes, it will.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!