What recession? The research company eMarketer released an updated online advertising forecast, predicting that spending will increase 23% this year. As PaidContent points out, that’s a downward revision from eMarketer’s forecast in November of 28.5%. But still, considering the economy right now, that’s an amazing growth number. Through 2012, eMarketer predicts the most growth will be in rich media/video advertising, from a 9.7% share in 2007 to a 18.5% share in 2012. Meanwhile search, display ads, classifieds and lead generation will stay rather consistent in share.
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The TVNewser Show, coming to NYC on April 29, will explore the relationship between social platforms and TV viewing through informative panels and discussions with industry experts like Katy Finneran, Social Media at Bloomberg TV. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before March 13 to save $200 with early bird pricing!