What recession? The research company eMarketer released an updated online advertising forecast, predicting that spending will increase 23% this year. As PaidContent points out, that’s a downward revision from eMarketer’s forecast in November of 28.5%. But still, considering the economy right now, that’s an amazing growth number. Through 2012, eMarketer predicts the most growth will be in rich media/video advertising, from a 9.7% share in 2007 to a 18.5% share in 2012. Meanwhile search, display ads, classifieds and lead generation will stay rather consistent in share.
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TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.