What recession? The research company eMarketer released an updated online advertising forecast, predicting that spending will increase 23% this year. As PaidContent points out, that’s a downward revision from eMarketer’s forecast in November of 28.5%. But still, considering the economy right now, that’s an amazing growth number. Through 2012, eMarketer predicts the most growth will be in rich media/video advertising, from a 9.7% share in 2007 to a 18.5% share in 2012. Meanwhile search, display ads, classifieds and lead generation will stay rather consistent in share.
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The holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.