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Online video in the real estate industry

I couldn’t agree more with Cory (below) about the dangers of looking at selling online video based on CPMs alone. To make the big bucks you have to think more like a radio salesperson, who are use to selling concepts, not just the numbers. Some emerging examples of how to make money off online video in this way are occurring in the real estate industry. Wellcome Mat (below) has been referred to as the “YouTube of real estate,” enabling anyone to upload video about a property they are trying to sell. And there’s Online Walk Thru, more of a niche play focusing on luxury properties. Finally, there’s TurnHere.com, less focused on real estate and more on local neighborhoods. The point here, don’t just sell advertising, sell a complete marketing solution. There just has to be a better way than those annoying preroll ads. Don’t ya think?

The Wellcome Mat video player showcasing a NY apartment. Click the parts of the property to jump to that section of the video. Very well done.

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TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.