According to our analytics partner Canvs, which measures Twitter sentiment, 1,614 out of the 6,008 tweets about ‘The Simpsons’ 25th Treehouse of Horrors episode – which have aired since the show’s second season – were emotional reactions. 54% of the emotional reactions included the word “love” and 12% included “good.”
The episodes top moment came 20 minutes in, when ‘The Simpsons’ parodied iconic Stanley Kubrick films. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more
‘Ouija’ – in theaters today – may not win any Academy Awards, but its production team has been doing a great job on the integrated marketing front.
First, Kian Lawley (one of the members of YouTube sensations Our2ndLife) went missing for a few days, and now Universal Pictures has teamed up with MTV’s ‘Teen Wolf’ to create ‘Ask Ouija.’ The social media initiative allows ‘Teen Wolf’ fans to connect with characters from the show, even ones who were killed in previous seasons. Jeff Davis, ‘Teen Wolf’s’ creator and executive producer is the one who will be answering the questions from the perspectives of the characters he both created and killed off. Read more
MTV has had a lot of recent success releasing shows – whether new series or season premieres – exclusively on its app a week before the linear debut. The network is able to boost app download numbers, and sometimes, rating numbers for the linear premiere. The network was most recently able to do this with its hit show ‘Faking It.’
Tonight, MTV will try this approach again by releasing its new series ‘Slednecks’ exclusively on the MTV App on iOS, Android, and XBOX One. The show is a “half-hour comedic docu-series following a close group of friends living in rural Wasilla, Alaska as they embark on various action-packed adventures like human catapulting, airboating on ice, river wakeboarding, and glacier partying.” Read more
In early October, Futures Without Violence and Macy’s – with the help of Federated Media (and its content production abilities) and Fullscreen (and its roster of talent) – launched the RESPECT! Challenge campaign, a national social media contest that asks participants to promote the people that have taught them respect.
This is the third year of the campaign, and for this year’s video Futures Without Violence and Macy’s wanted to target millenials – including high school and college students. The result is two of YouTube’s top performing artists, Christian Collins and Diamond White, covering Aretha Franklin’s “Respect,” and discussing who taught them respect. Between them, Christian and Diamond have over 1 million YouTube subscribers and more than three million Facebook fans.
“What motivated me to get involved is the great cause it represents,” White told Lost Remote. “Domestic violence is something a few of the women in my family went through and conquered so it’s something that means a lot to me.” Read more
In the wake of the Bill Maher and Ben Affleck debate on radical Islam on “Real Time With Bill Maher” a few weeks ago, The Young Turks streamed an interview between Cenk Uygur and Sam Harris last night, author of Project Reason and another at the desk during that “Real Time” discussion. It’s a talk show feedback loop: Uygur had Reza Aslan on the show, Aslan challenged Harris, Harris is invited.
The network itself offered a live-stream of the interview exclusively for its paying members last night and Uygur and Harris were both welcoming questions from social media to guide the debate. The network streamed the interview as a way to expand upon current membership benefits and, according to a statement, “continue [to] push to build revenue and value off YouTube.”
The perks are more entertaining than most Kickstarter campaigns: for $10/month fans get the “Entire Main Show & Post Game Show ad free, podcast network shows,” but for a $100 or $1,000? Conference calls with the hosts or a one -on-one call with Cenk Uygur once a month. Talk about engagement. You can see the full interview with Harris below:
The updated app is now available on iTunes, Android and Windows, and allows fans to send Homegating party invitations, view recipes from NFL Chef Marc Payero, and upload and share pictures with friends.
While the NFL has long put its marketing efforts towards getting fans to games, the league in the past five years has shifted its focus, with the indispensable Red Zone package, NFL Mobile, and now the Homegating app.
In addition the app’s existing features, here’s what’s new in the latest update: Read more
Twitter chats are the bane of my existence and if you’re trying to market a television show, they should be yours, too. They are messy, hard to follow, and usually not that interesting at best. At the very least, the show or star should ask the questions, not the other way around.
Like Monday night’s Twitter chat with Gwen Stefani, promoted by Twitter, “The Voice” judge was taking questions and promoting her new album. The chat was supposed to be moderated with the hashtags #BabyDontLie, the name of her new single, and #AskGwenStefani.
No one expects a Twitter chat with a primetime celebrity and musician to be deep. But what could be good publicity — like a Reddit AMA — ends up in the social media ether on Twitter. Like this:
.@Brittany_714 Yes! We are already. Are you wearing your invisible friendship bracelet I sent you?
— Gwen Stefani (@gwenstefani) October 21, 2014
.@FinsUp1372 Hopefully if all goes well, sometime in Dec.
— Gwen Stefani (@gwenstefani) October 21, 2014
In all, she answered about 20 questions in the half hour block after the “The Voice” on Monday night, sifting through abuse and nonsense. Once upon a time, a Twitter chat was a good idea, a way to see how much you could engage with your followers. These days? There has to be a better way.