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Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate

twitter-tv-500x306In a post last week for the Twitter’s Media Blog, Anjali Midha, the company’s Head of Global Media & Agency Research, unveiled the findings from a look into the short-term and long-term benefits of shows, stars, and brands live-Tweeting. The study stemmed from a May survey in partnership with FOX, the Advertising Research Foundation (ARF), and db5, which showed that 66% of Twitter users like to see Tweets from official show accounts (61% from actor/cast; 35% from the official show account; 24% from judges/host).

The most current study, according to Midha, “looked at two groups of like programs (for example, top dramas or reality shows) from the U.S. 2013-14 season: one that implemented regular live-Tweeting and one that did not. We then looked within each program to understand how episodes with live-Tweeting compared to their ‘baseline’ conversation levels on Twitter during episodes that did not feature live Tweeting.”

Below, the findings from the study, followed by an infographic of follower growth due to live-tweeting across different genres: Read more

BBC Earth Launches New Shows, Live Panda Cams

bbcearthJust in case you didn’t have enough fall television to catch up on, the BBC has released a new channel of sorts on their website. BBC Earth will have ten content “strands” of new shows and the site will also be home to it’s archives. The content hub is meant to complement BBC America’s Earth Night every Tuesday. Editor Matt Walker says in the release:

We share a never ending curiosity with our audience and being digital allows us to interact more closely with them. We want people to share their own content with us and their network through social media and show us what inspires them. Our mission is to bring visitors to BBC Earth something amazing every single day and we have an incredible wealth of content to offer from mind-bending stories to stunning photography and film that will change the way one thinks about our universe.

Read more

Starz’s ‘Black Sails’ Makes Brands Walk the Plank on #TalkLikeAPirateDay

Bx54yveCEAIsCjJLast Friday was International Talk Like a Pirate Day - a big social media event each year – and brands inevitably try to capitalize on the trending #TalkLikeAPirateDay hashtag on Twitter.

The problem, though, according to Starz’s pirate-centric ‘Black Sails,’ is that brands don’t know how to truly talk like pirates; so the “Black Sails” crew showed them how.

The best exchange stemmed from a White Castle tweet: “Why just talk like a pirate when you can eat like one, too? Sliderrrrrs. #TalkLikeAPirateDay.”

Black Sails replied: “.@WhiteCastle Eat like a pirate? I’m guessing your sliders are not made of ship rats like ours are. #TalkLikeAPirate #BlackSails.”

This forced White Castle to have to respond with a tweet that made it clear that their burgers were 100% beef: “.@BlkSails_Starz Arrrrren’t ye the jokester? #100PercentBeef

Below, a ‘Black Sails’ storify highlighting its best exchanges with brands on Talk Like a Pirate Day: Read more

How Lingospot is Using Metadata to Improve TV Viewing

full_logo_square820Lingospot began in 2007 as a content recommendation service for publishers. At the time, the product analyzed the context of Forbes, Bloomberg, and Boston Globe content, and then linked readers to other related content within the publisher. Lingospot has since pivoted and in the past year and a half has built a similar type of product for TV viewing. Through metadata, the company attempts to understand what viewers are watching on TV – and more, what is taking place from moment to moment. Then, they try to figure out how to improve that TV viewing experience.

“I think metadata is in its infancy when it comes to video,” Lingospot CEO Nikos Iatropoulos tells Lost Remote.  ”In a typical music scheduling system, you’ll find hundreds of metadata fields per song, and Pandora has said to use over 450 different metadata fields per song for their Music Genome project.  So, if a 5-minute song warrants 450 fields, how many should a one-hour segment of ESPN’s ‘SportsCenter,’ an episode of the ‘Tonight Show’ or an episode of ‘The Voice’ have?  I think that we are merely scratching the surface when it comes to the use of TV metadata, and the next three to five years will be extremely interesting as some of the applications of this newfound intelligence about video start hitting the market.”

As more households become ‘connected,’ whether through smart TVs or OTT devices, viewers will want supplementary content while watching TV. This was the idea behind Pixie, which we recently wrote about — to provide additional information on the first screen rather than the second or third screens. For more on Lingospot, and how it intends to use metadata to bridge the gap between lean-back TV viewing and the interactivity of web content, we spoke with Iatropoulos.  Read more

From The New York Times Wedding Section, a Marriage That Started With Social TV

Sue Kessler/Christian Oth Studio

Sue Kessler/Christian Oth Studio

Michelle Katharine Barna and Joanna Ruth Stern were married last Sunday evening, thanks to Barna stumbling upon Stern’s tweets about the series finale of “The L Word.”

Barna is the director of social media at Deep Focus, an agency that has conceived many great social TV programs, while Stern is a personal technology columnist at the ‘Wall Street Journal.’ Forget about proving a positive correlation between tweet activity and ratings when we now know it can lead to true love!

From ‘The Times‘: Read more

She May Have Been Named Miss America, But How Did Miss New York Fare on Twitter?

640_kira_kazantsev_140914_s‘Miss America’ aired Sunday night on ABC, and Miss New York won the pageant for the third straight year.

According to our analytics partner Canvs, which measures Twitter sentiment, 85,814 of the 303,900 tweets about the telecast were emotional reactions. Fans on Twitter offered up many ‘congratulations’ once the winner was announced, but during the talent portion of the show 35% of the emotional reactions to Miss New York’s solo cup rendition of Pharell’s ‘Happy’ were negative (“WTF” and “disappointed”). Miss Mississippi may not have won, but Twitter was impressed by her “legit” singing talent.

Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic:

The most popular states in terms of reaction volume were: Read more

American Horror Story Asks Fans To Design Costumes

AHSFreakShowCalling all fashion forward freaks: “American Horror Story” premieres on Oct. 8 and they’re hosting a costume contest in a crafty marketing campaign.

This season is “American Horror Story: Freak Show” and fans are asked to submit a sketch of a costume inspired by the show. Head costume designer for the FX hit,Lou Eyrich, Fashion Designer Christian Siriano, and President of Marketing and On-air Promotions for FX, Stephanie Gibbons will be the judges. The Grand Prize winner receives $5,000.00 a chance to meet Lou Eyrich, and will see their sketch turned into the real thing on an AHS inspired photo-shoot. The garment will be featured on the show website and across social media.

A runner up will receive “social media acknowledgement” and $1,500. From the amount of social buzz “AMerican Horror Story” generates, a tweet from the show is worth $1,500 on its own. Fans can submit their designs until the 8th and learn more here.

This isn’t the only contest the show holds — they have a daily sweepstakes where fans can enter to watch the premiere in L.A. and their Tumblr has a countdown clock to the 8th. #AmericanHorrorStory and #AHSFreakShow are already floating around Twitter and fans can hardly contain themselves. Another social media win for FX and the show’s not even on the air yet.

WatchUp Adds New Channels, Features to App

Watchup, a personalized video platform specifically for news broadcasts, announced the launch of their new app designed specifically for iOS 8. They’ve partnered with some big names — in both news and video — like PBS, Univision, and The Washington Post. You start the app, choose your preferences, and let the app aggregate your nightly newscast.

For the new app, they’ve added some features like being able to scroll to delete a video from the newscast, preview the program in notifications, and they’ve added Arirang TV and The Young Turks to their channel lineup. You can download the app as soon as you update your operating system (like, now.)

Joan Rivers’ Facebook Page Posts About iPhone 6

RiversEven in death, Joan Rivers is getting her say. Well, by accident.

TMZ reports on Rivers’ Facebook post from this morning (to the right), since deleted, which describes the new iPhone 6 as a “great product.”

TMZ suspects the post was the result of a pre-negotiated deal between Apple and Rivers before her death. Lesson for social media editors: always check your scheduled posts!

Tonight, E! Entertainment will air a special 90-minute episode of Rivers’ former program, “Fashion Police.” This episode will be titled “Celebrating Joan,” airing at 8pmET. Joan’s daughter, Melissa, will appear on the program.

Conan and Cranston Create Buzz in This Week’s Top 5 Viral TV Clips

5by_mobile_app_screenshot_304x200In this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week on social are funny clips from staples Conan O’Brien (2x) and Jimmy Fallon, and a special one-man show from Bryan Cranston. For more on the videos selected, Theo Tabah, 5by’s Head of Content:

This week, we bring you some of the funniest TV clips the Internet has to offer. With Ellen back in the picture, Conan and Jimmy on their game as usual, and Bryan Cranston making a special appearance courtesy of TBS, humor proved to be the key component in huge views and achieving social success.

Conan earned two slots in this week’s lineup. First, a never-before-seen SNL skit with a spot-on impersonation of Aziz Ansari played by Nasim Pedrad, and second, another edition of ‘Coffee Table Books That Didn’t Sell,’ which proved to be funnier than we could’ve anticipated. 

Fallon nailed another lip sync battle, this time with Gwen Stefani and Blake Shelton (sorry Jimmy, it’s safe to say you lost this one). Ellen has returned with haste, and in her first edition of ‘In-Your-Ear’ this season, she hilariously dictates an audience member disguised as a Dunkin’ Donuts cashier in LA. The ‘broken telephone’ phenomena proved to make the bit even better than usual.

Finally, TBS and Bryan Cranston teamed up to create a one-man MLB show that we wish was actually on broadway…Kind of. Extremely well done nonetheless, it’s always a pleasure seeing Walter White in a more comedic role, proving he does indeed have mad acting skills. Standing-O good sir, we’re eagerly awaiting your next project.

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