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CNN and Tumblr Team Up for Tonight’s Town Hall With Hillary Clinton

Clinton AmanpourTumblr embarks on its first news network partnership tonight, joining forces with CNN for Christiane Amanpour‘s live town hall interview with former U.S. Secretary of State Hillary Clinton.

The live special airs tonight at 5pmET on CNN, and Tumblr has been engaging users well in advance. Tumblr users were able to send in questions for Clinton via text, video, and animated GIF through CNN’s event Tumblr page. Amanpour will include some of these Tumblr questions during the live interview.

CNN and Tumblr will also liveblog throughout the event, curating conversation around the questions.

“By teaming up with CNN in our first news network partnership, we’re honored to give our community a resounding voice and a global stage to be heard,” said Tumblr’s Director of Media Sima Sistani.

‘Deadliest Catch’ to host #CatchLive Chat with Cast During Tonight’s Episode

Screen Shot 2014-06-17 at 1.06.05 PMDiscovery’s ‘Deadliest Catch’ is one of the most social shows on TV, and tonight fans will have the opportunity to take part in a #CatchLive event in which ‘Catch’ stars will answer fan questions during the commercial breaks of the episode. The event begins at 8:30pm EST, 30 minutes prior to the new episode, ands fans will be able to submit questions via Facebook and Twitter with #CatchLive and @DeadliestCatch.

The network has also created a microsite at discovery.com/CatchLive, which features a stream of incoming tweets and the chat itself. Participating in the event are Northwestern captain Sig Hansen, his daughter Mandy Hansen, Captain of the Time Bandit Johnathan Hillstrand, Cornelia Marie captain Josh Harris, and Executive Producer David Pritikin. Read more

(SPOILERS) ‘Game of Thrones’ Season Four Finale Sparks Social Buzz

TyrionHBO’s hit fantasy show “Game of Thrones” wrapped its fourth season Sunday night with major deaths and surprises sparking social media.

As fans anxiously sat on edge waiting to see if the beloved Tyrion Lannister would die, they were met with a major surprise (spoilers ahead): Tyrion being freed by his brother Jamie, only to find his former lover Shae in his father Tywin’s bed. And the repercussions for dear ol dad didn’t make for a happy Father’s Day; Tyrion killed his father (and Shae). “You’re no son of mine,” Tywin says to Tyrion as his final words. “I am your son. I have always been your son,” Tyrion responds, shooting him with a crossbow through the heart.

Other deaths include the Hound, by the hand of Brienne, which frees Arya Stark from the Hound’s captivity.

And social media was active around all the action. According to Nielsen, 243,000 total tweets were penned around the finale from 121,000 unique authors, making it the third highest tweeted show of “GOT’s” season four. The season finale’s Twitter numbers rank only behind the second episode (250,000 tweets) and season premiere (300,000 tweets).

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With its Expansion into China, Peel’s 300 Million Device Goal is in Reach

peel-smart-remote-462_1Peel’s quest to be the dominant smart remote technology continues.

The company announced last week at the 2014 Mobile Asia Expo that ‘Alcatel OneTouch’ a brand of TCL Communications, has agreed to preload Peel on some of its latest smart devices. Another Chinese smartphone maker, ZTE, had earlier agreed to do the same on the ‘Star 1,’ its flagship phone, released in April.

As we’ve recently covered, Peel has 75 million activated users globally and plans to have its app preloaded on at least 300 million devices sold in the next few years. These goals are lofty, but they’re certainly attainable for a company that has its app preloaded on all the latest Samsung tablets and smartphones, along with the HTC One. Read more

Inside look at FIFA’s World Cup app

Screen Shot 2014-06-14 at 11.45.54 AMThe World Cup is underway in what’s shaping up to be one of the summer’s biggest TV events. A few days before the tournament took off FIFA released a free downloadable app to compliment the viewing experience. “The official FIFA World Cup™ app has launched with exclusive coverage from Brazil 2014, meaning fans can take the world’s biggest event with them wherever they go,” according to the release. Here are the details.  Read more

Roku Kicks off ‘Summer of Endless Streaming’

Roku FacebookStreaming-TV device innovator Roku is kicking off its “summer of endless streaming” sweepstakes today, with Roku users getting the chance to win dozens of prizes.

Roku launched the sweepstakes after a study it sponsored showed that watching TV is one of people’s favorite summer activities. 80% of respondents answered they’ve stayed inside to watch their favorite TV show, even on a nice summer day. 43% even came up with an excuse to justify doing so. Of those creating excuses, the biggest culprits fell between the age range of 18-24.

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Univision’s David Beck Takes Part in Social TV Twitter Chat with MIT Alumni Association

PrintLast Thursday – the first day of the World Cup – Univision’s David Beck, a true social TV expert, took part in a Twitter chat with the MIT Alumni Association. Beck graduated from the school’s MBA program in 2006.

We spoke to Beck last week about Univision’s partnership with Facebook for the World Cup and he told us: “We want to give our fans a live experience and a more engaging experience, wherever they are, whenever and on the device of their choosing.” This seems to be part of Univision’s strategy for all tent-pole events, and was certainly the case for the network’s 26th annual ‘Premio Lo Nuestro’ Latin Music Awards in February. Read more

Why Fox Sports’ MatchTrax is the Ultimate Second Screen World Cup Experience

304x200 foxsportsAhead of the 2014 World Cup, Fox Sports partnered with digital consulting firm Omnigon to create a second screen experience called MatchTrax. Omnigon gave Lost Remote a demo of the product last Friday and it is evident that MatchTrax is a second screen experience that appeals to both die-hard soccer fans watching every game and to casual fans.

MatchTrax’s main features include live match commentary, real-time field views, a leaderboard and statistics, and ‘Hash Clash.’ Read more

Five seasons in, fans are still going crazy for ABC Family’s ‘Pretty Little Liars’

Screen Shot 2014-06-14 at 11.35.59 AMSeason five of ABC Family’s mega hit, Pretty Little Liars (on Tuesdays at 9pm ET) took off and we took a dive into the emotions of the social TV viewers with Mashwork’s Canvs. “The season five premiere of PLL attracted nearly 250k reactions out of more than one million Tweets,” according to Canvs. “In terms of volume, this is the 4th most Tweeted episode of a scripted series this year after 2 other episodes of PLL and one Walking Dead. Here are the details. Read more

Univision Bests ABC/ESPN in World Cup Social Activity [Saturday]

FIFA-Mens-World-Cup-2014-Official-Logo-an-Schedule-in-Canada-TimingsUnivision Deportes’ broadcast of World Cup matches yesterday delivered the most-watched Saturday of group play in Univision Deportes World Cup history. So far, the network’s coverage of this year’s games is pacing ahead of its 2010 World Cup coverage by +25% among Total Viewers and +11% among Adults 18-49 through 8 matches. Univision Deportes is also outdelivering ESPN/ABC network’s average by +7% among Total Viewers and +2% among Adults 18-49 through the first 8 matches of the World Cup. Read more

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