Capitalizing on the buzz around Burger King and Jeep’s hacked Twitter accounts, MTV and BET hacked each other in a coordinated publicity stunt Tuesday afternoon. While a handful of news organizations reported that hackers had taken over the accounts, it didn’t take long for Twitter users to discover it was likely a big hoax. Read more
What do HBO, NBC News, The CW, MTV, The Weather Channel, and USA Network have in common? They will all be represented at our event, Lost Remote- The NYC Show, April 24 in New York City. Attendees will learn how to successfully drive audience engagement with top venture capitalists and industry leaders, who will serve as mentors and teachers at the event. Register before Thursday and save.
Featured sessions include:
Reinventing TV for the Millennial Generation
MTV President, Stephen Friedman has transformed MTV into the cultural home of the millennial generation, spearheading a reinvention of the brand and a new programming strategy. Learn how a powerhouse like MTV intuitively engages their audience through the adoption of emerging social platforms.
Second Screen Engagement: When TV Meets the Social Dimension
It was hard to miss all of the social media mentions and hashtags associated with The Grammys. Discover how audiences are increasingly multitasking and sharing what they are watching with their friends across social networks. Speakers including Rick Haskins of The CW and Sean Besser of GetGlue will show attendees how to monetize off the new trend of combining TV consumption with second-screen activities.
The Future of Social TV: What Networks are Planning for the Summer and Fall TV Season
Our panelists, including Steve Krakauer, Senior Digital Producer at CNN/US and Ryan Osborn, Vice President, Digital Innovation at NBC News, know what it takes to succeed in social TV. You’ll hear the latest news on what these networks are doing to improve their social TV strategies and receive the opportunity to ask them questions to directly improve your business.
Conference pass prices increase February 21. Register today and save.
While the Super Bowl is past us, there’s still an intense amount to learn from one of TV’s biggest events of the years. DG MediaMind recently put together stats on the impact of the Super Vowl ads online for Lost Remote. Read more
Last month we wrote about the unique episode of Conan O’Brien’s show, ‘Occupy Conan,’ which consisted entirely of fan-submitted videos recreating segments from past broadcasts. Some of the videos submitted were extremely creative, and others were downright ridiculous – a fitting description of Conan and his fans. The show featured cameos by Tina Fey, Fred Armisen, Adam Scott, and more, and can be seen here. Read more
Valetine’s Day is upon us and what better way to send your loved one a message then by telling the truth. Comedy Central is here to help you do that with video e-card messages from the hilarious Anthony Jeselnik, whose show “The Jeselnik Offensive” premiers February 19th at 10:30/9:30 Central. We interviewed Don Steele, Comedy Central’s Vice President of Digital Marketing and Fan Engagement about the social TV campaign and which videos he plans on sending his own wife. Read more