Last week we covered how the BET Awards broke social TV records. For this week’s analysis with Canvs we took a deeper dive into the awards show to understand where the social TV reactions came from during the network’s big tent pole. Most of the top moments came from performances. Here are the details. Read more
Tumblr has a new weapon up it’s sleeve to attract major TV talent who are looking to promote themselves and their work on social media. “Dashboard Confessions” is a new ”fan mail Q&A series where artists take over users’ Dashboards by answering questions and curating choice content.” Similar to how reddit AMA’s have become a must for talent, this new opportunity with Tumblr will definitely become an important press stop for major TV and film talent. Here are the details of Zach Braff’s recent Dashboard Confessions that he did at Tumblr’s HQ as part of the promotions for his new film “Wish I Was Here.” Read more
As rights holders, though, Univision and ESPN want to make sure that if people are watching or talking about the games, that they’re doing it on the networks’ terms.
In recent years media companies and publishers have sparred over whether these clips fall under editorial “fair use.” This World Cup the message from ESPN and Univision is clear: It doesn’t.
Since the start of the tournament Vox Media-owned sports site SB Nation, one of the chief purveyors of quick World Cup content, has had two accounts suspended on Vine, according to its managing editor Brian Floyd.
SB Nation received suspension notices from Twitter, Mr. Floyd said, after a complaint from media-protection company Irdeto, which works on behalf of Univision.
“They don’t seem to mind people Vine-ing funny stuff like fans,” explained Clay Wendler, who quickly crafts Vines for SB Nation. But when it comes to goals — breathtaking moments of glory seemingly tailor-made for the six-second looping video format — rights-holders are more stringent, Mr. Wendler said. Twitter did not respond to requests for comment on its policies regarding World Cup content. Read more
Frank Underwood has gone toe-to-toe with a lot of political foes in Netflix’s political thriller “House of Cards,” but he might have met his match in Russian President Vladimir Putin.
Foreign Policy reports Russia’s United Nation delegation voted against a request from the show to shoot two episodes from season three in the U.N. Security Council. Russia blocked the request, “citing the need to keep the world’s leading security chamber available for unanticipated crises, according to a series of confidential email exchanges between a Russian diplomat and his Security Council counterparts.”
The Russian action came less than a week after U.N. Secretary-General Ban Ki-moon’s office recommended that the 15-nation Security Council allow the cable television series to film in its chamber during off-hours to raise public awareness about the organization. The decision doesn’t foreclose the possibility that the producers of the show might shoot in another section of the U.N.’s gleaming headquarters at Turtle Bay. Foreign Policy first reported on House of Cards filming request last week.
The @FrankUnderwood twitter handle—which isn’t affiliated with Netflix—is not taking a no from Russia lightly.
The Beamly rebranding appears to be working.
Since April, the social TV platform formerly known as zeebox, has tripled the number of monthly active users, along with increases in visits and user retention.
Beamly has forged partnerships with most of the major TV networks, and has recently launched successful campaigns with Oxygen for the return of ‘Bad Girls Club’ and CBS’s ‘Big Brother 16.’ The re-launch also included partnerships with media and pop culture influencers in the form of dedicated channels.
Beamly’s audience is young and engaged – an ideal target for brands and agencies. “Now over 60% of Beamly’s user base is under 30,” said Jason Forbes, Beamly US Managing Director. “These super fans who love TV and pop culture have been engaging heavily with us – not just as a second screen app, but a 24/7 offering which mirrors TV viewers’ emotional engagement with their favorite shows and celebrities across the day.” Read more
The popular six-second video platform Vine is adding a new feature that tells users how popular Vines are.
The “loop” feature is available today on iOS and Android mobile Vine apps. It allows users to see how many times people have looped a video on Vine and in embeds across the web.