NBC’s “Law and Order: SVU” premiered it’s sixteenth season last night and made Nielsen’s Top 5 in Twitter ratings. That has everything to do with the show’s efforts in building a Twitter presence.
Like “Scandal” has gladiators, SVU has #SVUDiehards. Law and Order:SVU is the one in the whole franchise that has given its characters more backstory, more drama, and it helps that they’ve been getting into life and death situations later. In fact, there should be a “Scandal” and “SVU” tweet-off.
Showrunner Warren Leight is active in promoting the week’s episode and live-tweeting during the broadcast.It doesn’t hurt when the whole cast is involved, too:
In between Leight’s interaction with fans, the writers gets in on the fun:
During the show’s airing, you’ll see multiple hashtags trending. Some are official, like the #SaveBabyBenson that went with with plot and some are just jokes amongst fans, like last night’s #NewGuy.
While “Big Brother” and the new “black-ish”beat the show in impressions, it will be interesting to see how they work it all season. Maybe their #WCW is a little cheesy, but “Law and Order:SVU” is no joke on the social media side.