While PrePlay Sports has exclusive partnerships with the NHL and MLB, the maker of the predictive sports app teamed up not with the NFL or NCAA for its football app, but with CBS Sports. CBS Sports PrePlay Football launched prior to the starts of this year’s NCAA and NFL seasons, and allows CBS Sports to expand its fantasy footprint while giving fans an engaging and addicting second screen experience while watching pro and college football on TV. Read more
Beginning on November 6, X-Factor fans will have another option in which to vote for show contestants. In addition to voting via call, text, the Facebook app, the show’s website and dedicated app, fans will now be able to vote by usingShazam. The partnership between Fox and Shazam will also allow fans to buy music featured during the telecast and provide access to other original content. To talk more about how the partnership with Fox came about, we talked with CEO Rich Riley, and EVP of Marketing David Jones, from Shazam. Read more
Lost Remote is bringing its hit conference, the Lost Remote Show to the West Coast, December 13 in Los Angeles! Sign up before midnight tonight and save $350 on tickets. Named one of the 10 most important emerging technologies by the MIT Technology Review, Social TV and second screen apps are transforming the traditional TV landscape and changing how content is consumed.
At Lost Remote LA, our veteran lineup of brand leaders and industry influencers will share how they’re capitalizing on the second screen, engaging viewers in real time, and amplifying social viewing to craft new types of TV experiences. Join us in LA and gain practical insight and actionable advice on monetizing Social TV in a rapidly multi-screen, multi-
The speaker roster includes Rob Gelick, Senior Vice President and General Manager of Digital Platforms for CBS Interactive Entertainment, David Howe, President of Syfy, Todd Lefelt, Managing Director of User Experience at Huge, who has worked with clients including Clear Channel, National Geographic, NBC Universal, Samsung, Toyota and Warner Music Group, Michael Sid, CEO and Co-Founder at Mediamorph, who will discuss Social TV Analytics and sentiment measurement tools and more!
Take advantage of early bird prices! Save $350 off onsite prices when you register before October 24.
Eight years ago, Susan Bennett – a voiceover actress – recorded for an unidentified client. Now, Bennett has revealed to CNN that she is the voice of Apple’s Siri. Apple has yet to confirm that Bennett is in fact the voice of Siri, but an audio-forensics expert with more than 30 years of experience that CNN spoke with has confirmed that Siri and Susan Bennett are one and the same. Read more
CBC, Canada’s national public broadcaster, is breaking new ground with an ambitious social TV effort for Battle of the Blades, the network’s prime-time figure skating show. On October 7, Dan Rose, Facebook’s vice president of partnerships, announced that CBC was one of a selected number of international broadcasters to gain access to Facebook’s new TV tools, which we wrote about last month. Read more
The results of a recent study conducted by VivaKi’s The Pool –and unveiled during Advertising Week – truly demonstrate the need for advertisers to engage with TV audiences on both the first and second screens. The study, titled “Two Screen TV Lane,” included research with two advertisers, including Kraft, and other participants included Viacom, zeebox, Alternate Routes, comScore and Tobii Technology. The research itself included four components: focus groups, eye-tracking, attitudinal analysis, and behavioral analysis. Read more