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Fall TV Fail: NBC’s Marketing Wednesdays All Wrong

wcwIf NBC is thinking about winning over women on Wednesday nights, it might want to rethink its strategy. “The Mysteries of Laura,” a new Debra Messing show about a tightly wound cop trying to be a good mom premiered last night, upsetting critics and fans.

Next week, it will open for Chicago P.D. and Law and Order: SVU — both of which have strong social media followings.

Marketing the lineup as #WCW just feels weird. “Women Crush Wednesday” is problematic for many reasons, the first of which is that it’s juvenile. Either you are targeting middle school girls with Instagram accounts for your Wednesday night lineup, or you’re trying to emulate ABC’s Shondaland Thursdays and have totally missed the mark. Neither situation is ideal or makes sense.

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VH1 and BuzzFeed Form Content Partnership Ahead of ‘Couples Therapy’ Premiere

buzzfeed-logoVH1 and BuzzFeed last week announced a new partnership that entails VH1 working with BuzzFeed to produce original, branded video and editorial. The first collaborative video between the two partners aired last Monday on VH1 to promote the upcoming season of ‘Couples Therapy with Dr. Jenn.’

 The custom content can be found at http://www.buzzfeed.com/vh1 and already includes posts such as “How Long Will Your Next Relationship Last,” “Signs You Need Couples Therapy,” and “14 Ways to Move On After Your Breakup.”

“VH1 is our long-standing partner and embraces the importance of web culture and social advertising. Branded video is the future and we are thrilled to collaborate with them to promote their upcoming fall lineup,” said Ashley McCollum, VP of Business Development and Communications, BuzzFeed. Read more

Facebook Media Hub Highlights Company’s Successful Social TV Partnerships

Screen Shot 2014-09-17 at 1.48.13 PMFacebook yesterday announced Facebook Media, a hub that, according to Director of Media Partnerships Nick Grudin, showcases ‘great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.’

In the past year, Facebook has become the go-to platform for brands advertising on mobile. It has also made major strides to enter the social TV conversation – introducing APIs designed for producers to seamlessly integrate data into telecasts, leveraging Instagram during red carpet events, and creating new products such as the ‘Mentions Box.’

Among the seven categories on Facebook Media is ‘TV,’ which currently includes two success stories (‘Game of Thrones Hosts Season 4 Premiere Event’ and ‘Pepsi IPL Cricket Tournament Integrates Facebook with TV’), one post (‘The 2014 Emmy Awards: Stars Answer Fan Questions on the Red Carpet’), and one best practice (‘Integrate TV with Social Content’). Read more

Netflix Releases Trailer for New Documentary ‘E-Team’

E TeamThe first trailer for Netflix’s original documentary “E-Team” is out showing an intense journey by human rights workers deep into Syria.

The trailer shows the workers smuggling themselves into Syria and uncovering a myriad of human rights violations. “People are being killed, thousands of people have been detained and tortured; we need to do something right now,” one of the workers says in the trailer.

The documentary will premiere in New York City theaters on October 22, and in Los Angeles on October 24. It will also be released on Netflix on the 24th.

WATCH:

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Netflix Orders New Judd Apatow Series

netflix-logoOne more point for Netflix this week when it comes to original content. The netcaster (a term used by Variety in an original report and which I hope we all start using ASAP) ordered two seasons of a Judd Apatow, Lesley Arfin, and Paul Rust creation called “Love,” which we can only assume will be like “Girls” but maybe worse. From Netflix’s release, the show’s about two characters who will “navigate the exhilarations and humiliations of intimacy, commitment, and other things they were hoping to avoid.”

Definitely worse.

But probably also definitely a hit when it’s set to debut in 2016. Talk about playing the long game; Amazon and Hulu need to step up their bidding game because it’s not likely that “Doozers,” or “Alpha Dog” are going to cut it.

Channel 4 To Use Snapchat and What’s App To Cover #indyref in U.K.

It’s very possible that after an overnight vote tomorrow, Scotland will no longer be a part of the U.K. In line with their progressive take on serving up broadcasts over digital media, Channel 4′s news network will be using social media and livestreams to document the voting process.

According to a report from Journalism.co.uk, the channel will break news via Snapchat and What’s App. They’ll use Snapchat Stories to tease updates, gamify the vote, and provide context. According to C4′s social media producer, Jennifer Rigby, they want to update viewers where they are, but also get people to follow the newly launched social media accounts, instead of just following #indyref on Twitter or the liveblog.

It’s a win-win for the social media team and the news team, who’ll be posting updates in between stand-ups to the two accounts. The station has also teamed up with Mashable to cross-post content during the vote.

Channel 4 is a  scrappier, basic British television station, without the glam of the BBC. Because of that, they’re everywhere. They also make most broadcasts available for free online on their “Catch Up” page, where viewers can stream the past week’s packages (and you can catch up on  local #indyref news).

See for yourself about the scrappy bit:

h/t Journalism.co.uk

‘TODAY’ Celebrates One Year Anniversary of the Orange Room with Hour-Long Livestream

tdy_or_shooting_140526Yesterday marked the one year anniversary of TODAY‘s ‘Orange Room’ – the digital space on the morning show’s set that exemplifies social TV. The room has allowed fans to participate like never before and provides TODAY hosts with fresh source material each morning. The Orange Room is staffed 24 hours a day, and host Carson Daly and the Orange Room team turn to social to get a sense of what TODAY’s audience would like to see produced each morning.

“It’s incredible how groundbreaking this project has been in the world of morning television,” Orange Room Producer Adam Miller tells Lost Remote. “The Orange Room was the first of its kind to integrate social into a live morning broadcast & its impact was made clear early on during the government shutdown when #DearCongress was born in the Orange Room and immediately took off, trending online & starting a national conversation offline as well. This was a great example of how the Orange Room & TODAY continue to set the agenda on a daily basis, with our viewers really leading the charge, telling us the stories that matter to them the most.” Read more

Social Scoreboard: Monday, September 15

“Dancing With the Stars” topped social media yesterday, with the ABC dancing competition ranking first on Nielsen’s Twitter ratings. For the day, the show generated 202,000 tweets written by 79,000 unique authors which were seen by a unique audience of close to 3 million users.

“Love & Hip Hop: Hollywood,” “WWE Monday Night Raw,” “American Ninja Warrior,” and “MasterChef” rounded out the top five. In sports, ESPN’s Monday Night Football between the Indianapolis Colts and Philadelphia Eagles was the runaway program of the night, generating 739,000 tweets written by close to 267,000 unique authors which were seen by a unique audience of  over 6.3 million users.

Social Scoreboard

‘New Girl’ Episodes Finally On Netflix

For those in the know, it might as well be “New Girl” day. Tonight’s the season 4 premiere on FOX and Netflix just began streaming season 3 today.

Netflix release dates could be so much better utilized by networks if they weren’t so wary of viewers streaming old content on any website other than theirs. You could hype the serendipity of the premiere date and being able to binge on last season during your lunchbreak. People like that sort of thing.

Instead, you have to really be paying attention to notice. Also released on Netflix today is FOX’s “Bones” season 9, which premieres next week, so you could theoretically catch up on that, too.

Tonight’s premiere of “New Girl” is bound to be a social hit anyway with guest start Jessica Biel and a little catfighting between her and Jess.

Fall Social TV Preview: A Comprehensive List of Who to Follow on Instagram

Instagram-Logo-Vector-ImageFall TV is back and perennial favorites along with highly anticipated newcomers like ‘Happyland’ and ‘Selfie’ are gearing up on social.

Fans will be looking to interact with their favorite shows beyond just the network’s and show’s official presence, and so Instagram put together a comprehensive list of the handles of actors’ on this fall’s hottest shows:

Who to Watch in Fall 2014 TV

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