Yesterday, the production launched #VoiceTailgate a social TV pre show where, “viewers will be able to feel intimately involved with ‘The Voice’ coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat, Pinterest and Tumblr.”
Joss Whedon‘s latest film ‘In Your Eyes’ premiered Sunday night at the Tribeca Film Festival. For those not lucky enough to score a seat to the premiere, the wait to see the film will not be long. In fact, a digital rental is available now for $5.00 at inyoureyesmovie.com.
Based on Whedon’s loyal fanbase, it is almost a safe bet that a major studio would have picked up the film. Still, Whedon has surely seen the success that Louis C.K. has had premiering yearly stand-up specials via his own website and the appetite that audiences have for alternate distribution methods.
Nearly three years ago, we wrote about how TV websites should become more connected to the mobile, second screen experience that might complement a TV show.
Yesterday, Oxygen became the latest network to jump on the bandwagon and redesign their destinations to be responsive and app-like. “Oxygen Media unveiled the re-launch of Oxygen.com today, making it more convenient than ever for the network’s young, female audience to access digital content anywhere, at any time,” according to the announcement.
Here are the details. Read more
— Veep (@VeepHBO) April 21, 2014
And what did fans get when calling the number written in that tweet? Well, in trademark Vice President Selina Meyer (played by Julia Louis-Dreyfus) fashion, “voters” received an unintended earful.
If your a millennial or younger person who’s ever experienced the awkwardness of watching risque premium TV with your parents, HBO and Buzzfeed have got the videos for you.
“Awkward family viewing,” a seven-video series being distributed this week on HBO and BuzzFeed’s custom YouTube and Twitter pages, depicts uncomfortable millennials watching HBO shows like “Girls,” “Game of Thrones,” “Curb Your Enthusiasm,” “True Detective,” and “True Blood” with their out-of-touch parents.
“You know, I never cheated on your mother,” a father tells his son while watching a scene from “True Detective.” The scene shows Woody Harrelson giving a gift to the woman he is cheating on his wife with. “Not that I never had opportunities.”
“Alright dad, please…” the uncomfortable son responds.
As fewer and fewer companies describe themselves as “second screen” apps, it becomes clearer and clearer that for consumers the second screen (or even third and fourth screens) can be interchangeable as content is easily made available across all types of screens. A main driver to this reality is what the industry knows as “cord-cutting”, the act of getting rid of your cable subscription (or for the young ones) never having one to begin with. Circa recently reported on a new study that reveals this is happening more quickly than we thought. Read more
The network, which can be accessed at TheFlama.com is the “first fully dedicated over-the-top network providing premium English-language video programming for 15 – 30 year olds who are inspired and entertained by the Latin culture that is influencing today’s younger generation.”
We interviewed Flama General Manager, Steven Benanav about the launch and why it’s important for social TV.
The finale ranked #2 on Nielsen Social’s daily top five list; 3.4 million people saw 697,000 tweets revolving around the third season finale yesterday.
These tweets were sent by 140,000 unique authors and generated 37 million impressions. The ratings measure activity from three hours before, during, and three hours after the show airs.