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Univision’s Social TV Strategy for the 11th Annual ‘Premios Juventud’ Youth Awards

premios-juventud-2014-nominations-listUnivision’s 11th annual “Premios Juventud” youth awards takes place tonight at University of Miami’s BankUnited Center with coverage kicking off at 7pm ET. The show will features performances by Romeo Santos, Becky G, Pitbull, and Enrique Iglesias. Inglesias is also set to take home the ‘Supernova’ award.

Throughout the years, ‘the PJ’s’ seeks to connect passionate young fans with their favorite celebrities via social and digital.

T-Mobile USA will continue its sponsorship of the ’360 DJ @ PJ’ experience, a search to find the hottest up-and-coming DJs, to be featured during the show and also on the Univision.com website and mobile page which launched this week. This online section will feature exclusive photos, testimonials, and video footage of all three finalists including the actual DJ battle.   Read more

Exclusive: iPowow Powers Real-Time Judging Solution for WJXT’s 4th of July Singing Contest

PNS_jacksonville_ohsay_slideriPowow, the Participation TV company, teamed up with WJXT Channel 4 in Jacksonville to help produce a real-time voting solution for the network’s 4th of July singing competition, ‘Oh Say Can You Sing.’

Three contestants were chosen to participate and viewers entered a total of one million votes using a second screen device during the five-minute finale.

“We are very excited to be working with Post-Newsweek and WJXT, and thrilled to have been a part of this industry first” Says Gavin Douglas, iPowow, CCO. “This is Participation TV at it’s finest; for the first time ever the audience had the final say, controlling the outcome of the show in real time. WJXT are in tune with what their viewers want, and by integrating the iPowow platform the audience at home become part of the story, enhancing the viewer experience and deepening their level of engagement.” Read more

#GoodLook: MTV Launches New Social Campaign to Combat Bias (Exclusive)

mgid-uma-image-mtvMTV has always been more than a TV network.

Today, MTV is announcing a new hashtag initiative as part of its multi-year social campaign, “Look Different,” which began in April. The goal of the program is to use the power of social media to drive social change. For the hashtag campaign, people will be asked to share real-life scenarios that either challenge or promote bias. #GoodLook will be used to share instances that challenge bias, while #NotAGoodLook will be used to share instances that promote bias. The best #GoodLook messages will appear on-air on MTV beginning in late July and the “Look Different” website at http://good.lookdifferent.org.

MTV has created an on-air promo spot where every week they will feature 1-2 new #GoodLook photos, Vines, tweets, etc. that were submitted with the hashtag via any social platform that uses hashtags. The promo spot will run throughout the day on the network and in primetime and debut at the end of July. Read more

Study: TV Still Dominant, but Digital Becoming More of a Factor

Social-TVA new TNS Connected Life study finds that TV is still the dominant platform of choice, but digital options are becoming an increasing complement for viewers.

The study looked at more than 55,000 Internet users across 50 countries globally. It found 48% who watch TV at night also consume digital content like social media, emails, and shopping online.

The desire to access our favorite TV shows at all hours of the day is also driving online TV usage, which extends our access to them. One quarter (25%) of those surveyed worldwide watch content on a PC, laptop, tablet or mobile daily. This rises to one third (33%) in mainland China and Singapore and 32% in Hong Kong, where ‘phablets’ are increasingly popular. In Hong Kong, more people actually choose to watch TV and video online rather than on traditional sets. After dinner, one quarter of people (26%) tune into content on their digital devices, in contrast to 14% who switch on their TVs.

Check out the study’s findings visually, courtesy of Quartz.

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Nielsen, Facebook to Partner on Tracking Users’ TV-Viewing Habits

3025932-inline-i-facebook-08Facebook no longer wants Twitter to have all the fun with Nielsen, so the social site is forming its own partnership with the ratings giant.

The Los Angeles Times reports starting in the fall, Facebook will track what TV shows users are watching on their smartphones or tablets, and then send their age and gender information to Nielsen. Once mobile users log into their Facebook apps, the social network will have the ability to secure data on what users are watching on their devices.

The Facebook-Nielsen partnership is part of a stepped-up campaign to get a better glimpse of how people are using computers and mobile devices for their entertainment. It also is intended to bring the art of audience measurement into the digital age. “The world is shifting radically, and so we had to evolve our measurement so that we could capture all of this fragmented viewing,” said Cheryl Idell, a Nielsen executive vice president.

The upcoming partnership has some privacy groups irked.

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SPOILERS: ’24: Live Another Day’ Finale Draws Smiles, Anger, and ‘WTF’ Moments

bauerctuIt seems any ending involving Jack Bauer contains good and bad news, and the ‘24: Live Another Day‘ finale was no different.

Thanks to Jack’s heroics, a war between America and China was prevented. But, unfortunately in the process, the love of his life Audrey was killed during a shootout.

We reached out to our analytics partner ‘Canvs‘ to examine the reaction to the mini-series finale, which aired Monday. The episode garnered 18,218 reactions out of 66,127 tweets from 6pmET on July 14 to 1amET on July 15. These interactions were up significantly from the penultimate episode’s 5,878 reactions out of 23,265 Tweets on July 8.

Canvs measures sentiment across tweets, and classifies a ‘reaction’ as a tweet that contains emotional language.

Here are the details:

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tvtag Launches Walter White into Space

Last month, tvtag (formerly GetGlue) held a contest for which TV character would be the company’s first space ambassador.

The idea was born during a two-day company hackathon project. While the engineers were developing new tvtag functionalities, the less-tech savvy among the group wanted to do something equally challenging and fun. The result was the idea to let fans vote between sending (a figurine version of) Walter White (Breaking Bad), Daryl Dixon (The Walking Dead), and Daenerys Targaryan (Game of Thrones) to space.

Equipped with a GPS tracking device, a weather balloon, and two GoPro cameras, Walter White took flight from the Utah desert. Here’s what happened:

USA Launches Louis Litt 2048 Companion Game for ‘Suits’ Season 4

unnamedUSA has successfully launched companion games tied to its popular series ‘Suits,’ and is continuing the trend this season with ‘Suits 2048: Litt Up Cat Edition.’  The game is a variation on the popular open-source game 2048 using but features cat-loving ‘Suits’ character Louis Litt.

To date, the game has generated two million-plus page views and the average user spends about 30 minutes playing the game. USA also posted the game link on Facebook and the post has received over 10,000 likes a thousand-plus shares.

USA has also launched a weekly on-air social game, ‘Suits Live,’ available during the episode via desktop, mobile and tablet devices.  The game challenges fans to show off their series and character knowledge for a chance to see their names included in the on-air leaderboard and win prizes. Read more

‘Dateline’ Facebook Contest Winner Goes Behind the Scenes in NYC

Dateline-NBCIn May, after becoming the first newsmagazine to reach one million Facebook likes, ‘Dateline’ hosted a contest on its Facebook page. Entrants would have the opportunity to represent the million during a trip to New York, where they would be able to go behind the scenes with the ‘Dateline’ team. Fans just had to write why they are the most loyal viewer.

Kim T., the contest winner, arrived in New York last week and she and her guest ‘photobombed’ Lester Holt at a taping last night, attended a ‘Dateline’ story meeting, sat in on edits, and cheered on the ‘Dateline’ softball team. The two are documenting their experience on Twitter with hashtag #DivasDoDateline.

Kim created @DatelineDivas, a Twitter account with over 1.3k followers that evolved organically from her interactions with ‘Dateline’ correspondents and loyal fans of the show. BlogHer noted in a 2014 article that ‘Dateline Divas’ was taking “interactive viewing to the next level.” Kim and her group of “divas” live-tweet during the show each week and regularly interact with Keith Morrison and Josh Mankiewicz. Kim also uses her personal Twitter account @kimt205 to tweet poems about her ‘Dateline’ “hobby,” as she puts it, and track Josh Mankiewicz’s ever-changing collection of pocket squares. Read more

Exclusive: An Inside Look at Entertainment Weekly’s Comic-Con Plans

entertainment-weekly-logoComic-Con begins next week in San Diego and ‘Entertainment Weekly’ will provide readers and fans with unparalleled access.

Through ‘EW Hideout,’ the media brand will host top TV and film talent swinging by to promote their latest projects. ‘Entertainment Tonight’ will serve as the magazine’s broadcast TV partner, while EW Radio (on SiriusXM, channel 105) will air live interviews and coverage with morning show hosts Dalton Ross and Jessica Shaw, and ‘News & Notes’ hosts Julia Cunningham and Mario Correa.

‘EW’ is also preparing widespread print, TV, radio, online and social media coverage. “Our focus is on the real-time conversation, Chris Rackliffe, Senior Social Media Editor for ‘Entertainment Weekly,’ told Lost Remote when asked about the magazine’s social strategy for Comic-Con. “For us, that’s on Twitter and Instagram. Those networks will help our followers hear and see content as it’s happening.” Read more

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