TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Supernatural and Vampire Female Social TV Community Fueling Insticator’s Growth

InsticatorInsticator, a TV fan prediction company, is seeing a large spike in usage from an unlikely audience: vampire and supernatural fans.

In just 10 days, the platform has grown from 4,000 active users in this segment to over 22,000. Insticator runs contests with trivia and predictions and these specific communities are very passionate about what is going to happen within the plot and to characters. Among the shows whose communities are engaging are ‘The Vampire Diaries,’ ‘The Originals,’ ‘Supernatural,’ Teen Wolf,’ and ‘Once Upon a Time.

The hyper-social 16-35 female viewer is highly engaged and opinionated and certain shows are capitalizing on that audience.  Insticator broke its user base into two cohorts for the sake of this study and found some interesting data points. Read more

Can The IRS Garnish Your Wages if You Fail to Pay Taxes? Wall and Associates, Inc. Explains.

The tax professionals with Wall and Associates, Inc. work with businesses and individuals on a huge range of tax related matters. Their specialists frequently consult clients on back tax debt relief, wage levies, liens and other issues.

One frequent question related to tax issues comes down to earned wages. Clients often ask Wall and Associates specialists about whether or not wage garnishment can occur. They ask about the extent of such garnishments and when to expect them. While the details of each case may vary, it’s important for taxpayers to understand what to expect.

The question remains: can the IRS garnish wages if an individual fails to pay their taxes?

Read more

Study: Advertisers Can’t Spend on TV Alone Anymore

wywyCollective, a cross-platform advertising company, and Viggle, the social TV check-in and rewards company, have been trying to convince advertisers that they cannot rely solely on linear TV advertising to reach consumers. Now, a recent study released by wywy (another cross-platform advertising company) and TNS Infratet finds that while second screen usage generally erodes TV advertising effectiveness, cross-platform advertising solutions used in conjunction with a traditional linear spend can actually improve ad awareness among second screen users who are also watching TV.

According to the study (conducted bt TNS Infratest, commissioned by wywy), among viewers who used a second screen device while watching TV, the TV ad awareness dropped 58 percent compared to TV-only viewers participating in the study.

The study also found that when cross-media ad technology synching the delivery of TV and online ads onto the second screen was used, TV ad awareness increased by more than 40 percent, creating an uplift among the mobile and tablet users. Read more

ABC News: Viewers Are Watching 50% More Live Video on Apple TV App

abc_news_default_2000x2000_update_16x9t_384Lost Remote was on hand in June when ABC News unveiled its dedicated Apple TV app. As we wrote at the time:

A signature aspect of that live content is a 24/7 livestream—which begins as an originally produced, eight-hour mix of live and on-demand clips and constantly updates as news happens—will offer a mixture of content.  Users will see anchored and unanchored live events coming everywhere inside the White House briefing room to live breaking news updates exclusive for digital. At launch, the anchored portions of the livestream will come from ABC News digital anchors like Dan Kloeffler, and will include contributing reports coming from ABC News correspondents like Martha Raddatz and Jonathan Karl.  Correspondents like these will also create original reports for Apple TV not seen on ABC News broadcast.

So far, local content is one of the most popular features on ABC News on Apple TV. Last month, ABC News on Apple TV launched with nine major market stations and last week announced the addition of three more stations: KOAT in Albuquerque, WCVB in Boston, and KITV in Honolulu.

After its first month live, ABC News has shared data about viewing habits of its Apple TV app users. Some standout numbers:

- Users watch 50% more ABC News live video on Apple TV than on mobile and desktop combined.

- Viewers spend 65% more time per visit on Apple TV than on desktop.

- The most popular “video” is the 24/7 live stream.

Read more

What is the Right Sweet Spot for Social Teasing of Local News?

socialtvSince the start of 2013, local TV news audiences on Facebook have more than tripled, with 66 million people actively engaging with local TV content in June 2014, according to Shareablee, a social media rankings and analytics company. That’s nearly one third of the US online population liking, sharing or commenting on a post created by a local TV station, according to our data.

But while it’s often said that engagement is the oxygen of social media, for most TV broadcasters, only one thing matters: tune-in. Social TV folks frequently debate how far out from air time to post broadcast teases on Facebook (the platform with the largest potential audience). It’s a choice between teasing further out and reaching more people vs. closer to air and getting fewer people but being at the top of their minds.

Shareablee, which provides companies with social engagement intelligence based on data, had conducted previous analyses revealing posts with calls to tune-in generate higher overall engagement than posts without. In 2013, entertainment TV shows that used “teaser” messaging saw 130% higher engagement on these posts vs. the average. Engagement, and therefore reach on Facebook, was highest on posts within a two-and-a-half hour window of the broadcast.

Read more

An Inside Look at Social TV in Kenya

odipo-devWhile most of the social TV action takes place in the US and Europe, we have also covered how countries such as Thailand and Brazil take to the second screen. Now, we turn our attention to Kenya, where social TV activity has exploded in the past year. The majority of the country still prefers analog TV to digital TV, but whereas the US is experiencing a TV revolution in terms of on-demand options, says Odanga Madung, co-founder of Kenya-based data anlytics company Odipo dev, “we are currently undergoing what is called the “digital migration.” The government has stated that all stations move from analogue to digital signals and this is being touted to forever change the way the industry operates due to the lowered barriers of starting a TV station.”

We spoke with Madung about the digital migration taking place in Kenya and the state of social TV in the country: Read more

Participation TV at the Fore of Bravo’s New Series ‘The Singles Project’

The Singles ProjectWhen ‘The Singles Project‘ debuts tonight it will become one of – if not the – most social TV shows to ever air on Bravo.

The show, which Bravo is dubbing a ‘real-time dating docu-series,’ follows a group of New York singles searching for romance. The online hub that the network created for the show will allow fans to engage directly with cast members and give them the power to potentially impact the dating choices the show’s cast members make.

“’The Singles Project’ allows fans to interact with cast members and potentially affect the on-air story in ways that have never been done before through social media,” Lisa Hsia, EVP Digital, Bravo and Oxygen Media tells Lost Remote. “We’re breaking the fourth wall that separates cast members from fans. From chiming in on the Singles’ date outfits to identifying potential matches for the show – the possibilities for viewer interaction are limitless.

Read more

Social Media Mourns Robin Williams

He rose to fame on cult TV classic “Mork and Mindy” well before the social TV era began, but today’s top actors and comedians are taking to social media to remember Robin Williams following his death yesterday.


Read more

Review: Slingbox’s M1 is the Only True TV Everywhere Solution

m1If they haven’t already, and I don’t think they have, linear networks and cable service providers should embrace Slingbox and its new M1 over-the-top device: it may become the only thing to prevent people from cutting the cords until networks allow cable operators to provide more robust TV Everywhere solutions.

The M1 hit shelves on July 20.

Slingbox made TV Everywhere a reality back in 2005, allowing people to access their cable boxes from any computer (mobile streaming was too slow at the time to be a viable screen). Now, with the M1, Slingbox has released its most-affordable ($149.99), easiest to set-up (it took me 10 minutes) device yet. Read more

VH1 Social Team ‘Hits the Floor’ Ahead of Finale of its Hit Summer Show

VH1-logoLast week, Philippe P. Dauman, CEO and president of Viacom pointed to ‘Hit The Floor’ and ‘Love & Hip Hop: Atlanta‘ as the main drivers of VH1′s tremendous year-over-year ratings growth.

Like ‘Love & Hip Hop: Atlanta,’ the growth of ‘Hit the Floor’ Season 2 – and by extension – VH1 – can largely be attributed to its social and digital savvy.  This season of ‘Hit the Floor,’ which concludes tonight,  has seen a 91% increase in full episode streaming and a 215% increase in webisode stream viewers over Season 1.

Season 2 full episode streaming has also averaged an impressive 84% completion rate, also up from last season. On the linear ratings front, the show was the #1 new scripted series of the summer on cable among Adults 18-49 in its debut season, and currently ranks as the #1 ad-supported scripted drama on cable among women 18-49.

Read more

<< PREVIOUS PAGENEXT PAGE >>