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Beamly Expanding to Android TV

Beamly_Masterbrand_HeroOn the heels of recent growth, Beamly is set to expand its suite of mobile features to the first screen.

The company announced today its app, which includes a personalized TV guide, content discovery and recommendation features, remote control, personalized news feeds, and more, will soon be available for Android TV sets. It’s the first time company’s technology will be available for TV sets.

“We’ve always seen the future as being not about the first screen or the second screen, but a two-way connection between the device in your hand where you browse and interact with TV shows, and the big screen where you watch those shows” said Anthony Rose, co-founder & CTO at Beamly. “The arrival of the Android TV platform will finally make this possible.”

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NASA Taking CBS’ Instagram to Space

This week, “CBS This Morning” is partnering with NASA to take its social fans to space.

The first photo, posted on “CTM’s” Instagram this morning, shows an image of a solar flare.

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How Collective is Helping Advertisers Reach TV Audiences Across Screens

collective_logo_484Collective, a leading provider of multiscreen advertising solutions, currently works with 77 of the top 100 AdAge Advertisers and is a rumored IPO candidate.  Its core product allows advertisers to reach their audiences no matter what device they’re looking at. This is especially crucial for TV advertisers because their audience continues to use second screen devices while watching programming.

To help capture this second screen audience, Twitter last year introduced TV targeting solutions in the form of promoted tweets. “For example, during a Coke commercial, Coke sends out promoted Tweets to reinforce its ad’s message,” Collective VP’s of Product Strategy Adam Harris wrote in a piece for The Ad Tech Press. “Or Pepsi sends promoted Tweets during the Coke commercial to disrupt its competitor’s message.” Harris also cited the following data: 84% of people are using second screen devices while watching TV, but only 15% of this group use social to discuss what they’re watching.

So how can advertisers reach the 85% of people who aren’t taking to social to discuss the show, but are instead surfing the web or using second screen apps? To help answer this, Lost Remote spoke with Harris. Read more

Social TV Fans ‘Love’ Season 2 Premiere of Showtime’s ‘Masters of Sex’

The second season of Showtime’s critically-acclaimed “Masters of Sex” premiered this week and although the social audience was on the smaller side, they were highly engaged and extremely excited for the show’s return. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the most reacted-to moment of Episode 1 was viewers calling Bill a “jerk” when he ignored his crying baby and yelled at his mother. Still, most of the conversation surrounding the season premiere was about the return itself. Of the tweets that featured an emotional reaction, 38% used the word “love,” 23% used the word “excited,” and 12% used the word “good.”

Here are some other insights from Canvs followed by an infographic: Read more

Why Pawn Shop Shows Are on the Rise

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TV shows run the gamut in terms of genres, and one is increasing in popularity–pawn shop shows. One of those is truTV’s “Hardcore Pawn,” which depicts the wheeling and dealing that goes on in a Detroit pawn shop.

As part of MediabistroTV’s “Pawn of July” series (yes, we made that up), Les Gold and daughter Ashley, who star in the show, explain why pawn shop shows are gaining popularity. One reason: the unique set of people who walk into the store.



Last week: Hardcore Pawn stars talk about the weirdest things they’ve bought or sold.

It’s All About the ESPYs in This Week’s Top 5 Viral TV Clips

5by_mobile_app_screenshot_304x200In the this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week is a host of clips from the ESPYs, ESPN’s annual sports awards show. For more on the videos selected, Theo Tabah, 5by’s Head of Content:

The ESPYs aired this week and it was incredible. Ordinarily, a show that dishes out sports achievements might not dominate TV and online video, but the combination of inspiring stories, and Drake as MC made for a buzzworthy topic across the Internet. Also, we had to include something a little outside the box, simply based on how badass of a performance this woman gave.

Stuart Scott sparked some serious inspiration with his incredible battle with cancer over the years, Drake’s imitation of the legendary Manny Pacquiao singing ‘Let It Go’. This years best female athlete unexpectedly went to MMA Fighter Ronda Rousey! Yes, she beats other women up for a living. And for the outlier, Kacy Catanzaro makes TV history by being the first woman to qualify for the finals of American Ninja Warrior (there’s no ESPY Award for that?). Her performance tallied an impressive 6 million views on Youtube in four short days. Overall, this year’s ESPYS set the bar for future award shows – both in broadcast and online buzz.

 

What Happens When Conan O’Brien and Dave Franco Join Tinder?

Team Coco is at it again.

If you were in Los Angeles browsing social dating app Tinder in the past few weeks, you may have come across Chip Whitley and Djengus Roundstone, the pseudonyms Conan O’Brien and Dave Franco, respectively, came up for themselves for their Tinder profiles. The 12-minute segment, which aired last night on ‘Conan,’ is worth watching and is great press for Tinder. You may not think that Tinder would have many social TV implications, but Mindy Kaling recently made good use of it recently for her ‘The Mindy Project’ character, Mindy Lahiri, when the character joined the platform in January.

Univision’s Social TV Strategy for the 11th Annual ‘Premios Juventud’ Youth Awards

premios-juventud-2014-nominations-listUnivision’s 11th annual “Premios Juventud” youth awards takes place tonight at University of Miami’s BankUnited Center with coverage kicking off at 7pm ET. The show will features performances by Romeo Santos, Becky G, Pitbull, and Enrique Iglesias. Inglesias is also set to take home the ‘Supernova’ award.

Throughout the years, ‘the PJ’s’ seeks to connect passionate young fans with their favorite celebrities via social and digital.

T-Mobile USA will continue its sponsorship of the ’360 DJ @ PJ’ experience, a search to find the hottest up-and-coming DJs, to be featured during the show and also on the Univision.com website and mobile page which launched this week. This online section will feature exclusive photos, testimonials, and video footage of all three finalists including the actual DJ battle.   Read more

Exclusive: iPowow Powers Real-Time Judging Solution for WJXT’s 4th of July Singing Contest

PNS_jacksonville_ohsay_slideriPowow, the Participation TV company, teamed up with WJXT Channel 4 in Jacksonville to help produce a real-time voting solution for the network’s 4th of July singing competition, ‘Oh Say Can You Sing.’

Three contestants were chosen to participate and viewers entered a total of one million votes using a second screen device during the five-minute finale.

“We are very excited to be working with Post-Newsweek and WJXT, and thrilled to have been a part of this industry first” Says Gavin Douglas, iPowow, CCO. “This is Participation TV at it’s finest; for the first time ever the audience had the final say, controlling the outcome of the show in real time. WJXT are in tune with what their viewers want, and by integrating the iPowow platform the audience at home become part of the story, enhancing the viewer experience and deepening their level of engagement.” Read more

#GoodLook: MTV Launches New Social Campaign to Combat Bias (Exclusive)

mgid-uma-image-mtvMTV has always been more than a TV network.

Today, MTV is announcing a new hashtag initiative as part of its multi-year social campaign, “Look Different,” which began in April. The goal of the program is to use the power of social media to drive social change. For the hashtag campaign, people will be asked to share real-life scenarios that either challenge or promote bias. #GoodLook will be used to share instances that challenge bias, while #NotAGoodLook will be used to share instances that promote bias. The best #GoodLook messages will appear on-air on MTV beginning in late July and the “Look Different” website at http://good.lookdifferent.org.

MTV has created an on-air promo spot where every week they will feature 1-2 new #GoodLook photos, Vines, tweets, etc. that were submitted with the hashtag via any social platform that uses hashtags. The promo spot will run throughout the day on the network and in primetime and debut at the end of July. Read more

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