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How ‘The Walking Dead’ Fans Reacted on Twitter to the Season 5 Premiere

Comic-Con Trailer: The Walking Dead: Season 5 (Screengrab)Not many shows can unseat ‘Scandal’ from the social TV throne, but ‘The Walking Dead’ did just that last week. AMC’s hit show topped Nielsen’s Twitter TV Ratings chart last week, winning all four major categories easily.

According to our analytics partner Canvs, which measures Twitter sentiment, 354,675 of 1,320,056 tweets about the premiere were emotional reactions. 34% of the emotional reactions included the word “amazing” and 21% included “funny.” The premiere drove the most emotional reactions 20 minutes in, when Carol blew up a gas tank. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic:

  • Right at 9:00 when fans were “excited” for the new season. This five minute period is when the highest spike in tweets, though not reactions, occurred.
  • “Crazy” spiked from 9:05-9:10 during the brutal murders at Terminus.
  • People expressed “hate” when the Terminus guy threatened baby Judith from 9:40-9:45.
  • Both “happy” and “cried” spiked when Daryl and Carol were reunited from 9:50-9:55.
  • People expressed “Love” when Mary from Terminus got eaten by zombies from 10:10-10:15.

How Viralheat Uses Social Mentions to Track Sentiment and Brand Personas

viralheatlogoIt’s one thing to know that people are talking about your brand or content on social media. It’s another to know how they feel about it and what else they want. That’s what Viralheat, a social media marketing and analytics platform, wants to know.

They process over 1.5 billion social mentions a day and using their algorithms, are able to decipher sentiment and brand affinity. Recently, they put their data and process to work for Variety magazine, who’s using it to power vScore, which measures an actor’s value based on the sentiment around them on social media. Here’s how they put it:

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Social Scoreboard: Wednesday, October 15

By a longshot, FX’s “American Horror Story: Freak Show” came in first last night on Twitter with 379,000 tweets by 176,000 unique authors. CW’s “Arrow” was next with 44,000 tweets. With “Modern Family” and “South Park,” the SVU diehards must have been watching MLB baseball; the usually popular show ranks 5th in today’s Nielsen Twitter ratings. nielsen 10_15

CBS Launches Subscription Streaming Service, ‘All Access’ Today

cbs all accessYesterday, pigs finally flew and HBO announced that it was going to offer a standalone streaming service in 2015. Today, CBS announced a similar service called All Access, available for $5.99 a month. At the time of launch, consumers in fourteen cities will have live access to their local CBS station. So you can stream the news and “The Good Wife” as they air.

It’s like Christmas in October.

Ok, well not for sports fans. You won’t be able to stream Thursday Night Football, or any NFL content for that matter. And though there are thousands of episodes available of vintage CBS — like “Twin Peaks,” and “Star Trek” — you can’t watch old seasons of “The Big Bang Theory,” which is OK because haven’t you seen them all already?

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Foo Fighters Concert to Be Streamed on HBO’s Facebook Page

HBO’s new eight-part documentary ‘Foo Fighters: Sonic Highways’ premieres on the network tomorrow night at 11:00pm EST. The series – directed by Foo Fighters frontman Dave Grohl – will explore America’s rich music history, taking viewers to different cities across the country.

Immediately following the premiere, the Foo Fighters will perform at Chicago’s ‘The Cubby Bear’ and the concert will be streamed live on the HBO Facebook page. For Facebook users without HBO access, tomorrow night is your night, as the concert will be only be available afterwards on HBO platforms.

This announcement was made a day before HBO CEO Richard Plepler said that the premium cable network would begin offering a stand-alone streaming service in 2015. Both announcements demonstrate how ambitious the network is in a continuously crowding content space.

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Infographic: What Else Do Socially Active Fans of ‘The Walking Dead’ Like?

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‘The Walking Dead’ returned this week with jaw-dropping linear and social numbers. With ‘Breaking Bad’ over and just seven episodes left of ‘Mad Men,’ AMC still reigns supreme with its apocalyptic zombie drama.

Twitter analytics company StatSocial tracked #walkingdead” and “@walkingdead_amc” over the course of the week and found the following about the show’s audience:

- ‘The Walking Dead’ fanbase’s number two show? ‘Talking Dead’, which shows that they’re not only interested in watching the show but discussing it afterwards.

- Even though Microsoft’s Surface is a partner with ‘The Walking Dead,’ the show’s fan base prefers Sony.

- The top celebrities followed by the show’s fans are all actors on the show. This generally isn’t the case, showing that the show’s fan base is ultra loyal.

Below, an infographic from StatSocial with more stats:

ABC’s Winning Thursday Nights, But For How Long?

SpreadfastNow that the networks have rolled out their new fall television lineups and the critics have had their say, ’tis the season to start measuring the social chatter surrounding them. Spredfast, a social marketing platform, has released their own analysis of which major network programming has garnered the most attention and how.

In a comparative study of the 15 new scripted shows on CBS, ABC, NBC, and FOX, they found that — drumroll, please — ABC’s “How to Get Away With Murder” and FOX’s “Gotham” have created the most social buzz over the past two weeks. Both shows, Spredfast concludes, were able to live to to their hype because of one key factor: both shows had a ready fan-base, with “Gotham” being an extension of the “Batman” franchise and “How to Get Away Murder” had fans waiting with itchy fingers to live-tweet the newest Shondaland product.

“How to Get Away With Murder” had 398,000 mentions in its first week. According to the report:

With a strong lead-in from perennial Shondaland favorites “Grey’s Anatomy” and “Scandal”, it’s no surprise that Thursday night’s newest favorite show reflected both strong ratings and a ton of Twitter buzz. “Gotham”, a new crime drama featuring a cast of villains from DC Comics’ Batman franchise, was a close second, garnering 350,000 mentions on Twitter in its premiere week. Among comedy programs, ABC’s “Black-ish” was the standout hit in social buzz, reaching 126,000 mentions.

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Social Scoreboard: Tuesday, October 14

Last night, BET’s “Hip Hop Awards 2014″ ranked first in the Nielsen Twitter ratings with 520,000 unique authors of 2,665,000 tweets. Compare that to “The Voice” and “Sons of Anarchy” with 32,000 and 27,000 unique authors, respectively. BET went strong last night, with “Real Housewives of Hollywood” coming in fourth place and NBC’s “Marry Me” rounded out the evening.  nielsen 10_14

With WestFestTV and GGN, Snoop Dog is Now a YouTube Star

The one and only Snoop Dogg is now, among other things, a YouTube star. He is also a tech investor, and last week was announced as an investor in Reddit.

His YouTube channel WestFestTV, which features his popular weekly talk show ‘GGN’ (Double G News), earlier this month surpassed one million subscribers. Each episode features guests sitting behind the GGN news desk for a conversation/interview with Nemo Hoes (Snoop’s anchorman alter ego).

Snoop’s press people have framed GGN as “Inside The Actor’s Studio meets Tosh.O, with a splash of The Howard Stern Show.” Instead, just think of it as Snoop Dogg hosting a talk show with guests like Seth Rogen, Jimmy Kimmel, and Paris Hilton, and that should be plenty enough to pique your interest.

On GGN, Snoop Dogg doesn’t shy away from serious issues, and recently had a candid conversation with Charlo Greene, the former KTVA newscaster and Alaskan cannabis club owner – also known as the “F*ck it, I quit” reporter.

To celebrate surpassing the one million subscriber milestone, Snoop Dogg released a new track on SoundCloud:

Breaking: HBO to Offer Stand-Alone Streaming Service Beginning in 2015

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HBO announced today plans to offer a stand-alone streaming service in 2015.  Viewers love HBO Go, and its ubiquity across all OTT platforms has led to much speculation about when HBO would make its content available outside of authenticating through a cable provider.

Below, full details via the release:

Speaking at the Time Warner Inc. Investor Meeting today, Richard Plepler, chairman and CEO, HBO, announced that the company will offer a stand-alone HBO streaming service in 2015.  Following a portion of his presentation focused on HBO’s domestic business, during which he cited significant growth opportunities inside the pay-TV universe, Plepler then turned to the current ten million broadband-only homes, which is projected to grow.

Plepler then added:

“That is a large and growing opportunity that should no longer be left untapped.  It is time to remove all barriers to those who want HBO.

“So, in 2015, we will launch a stand-alone, over-the-top, HBO service in the United States. We will work with our current partners.  And, we will explore models with new partners.  All in, there are 80 million homes that do not have HBO and we will use all means at our disposal to go after them.”

 

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