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Dateline Celebrates Premiere with Facebook Free-for-All and Live-Tweeting

To celebrate Dateline’s season premiere tonight, Lester Holt and the Dateline correspondents will engage with fans in a pre-show “Facebook free-for-all,” followed by live-tweeting during the show.

At 8PM, Andrea Canning, Josh Mankiewicz, Keith Morrison, Lester Holt, and maybe even Hoda Kotb, will take viewer questions on the Dateline Facebook page, followed by a 15 minute break before the show.

Then, during the show, while Dennis Murphy is reporting and tweeting the mystery on the east coast, the rest of the team will also be watching and tweeting the show along with viewers. The hashtags to be used are #DontWatchAlone and #Dateline. This marks the first time ever that all of the correspondents will live tweet the show.

 

 

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With SNL and Key & Peele, Sketch Comedy Returns in This Week’s Top 5 Viral TV Clips

5by_mobile_app_screenshot_304x200In this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week on social are Jon Stewart and protege John Oliver, and sketch comedy returns as SNL gears up for its season premiere and Key & Peele continue to build on their popularity.  For more on the videos selected, Theo Tabah, 5by’s Head of Content:

Jon Stewart from The Daily Show makes a rare appearance in this weeks lineup with a fantastic segment on climate change. In fact, it rivals John Oliver’s wit and delivery in his rant on the dated and atrocious Miss America Pageant. These two TV hosts worked so well together… it’s good to see they can both thrive on their own.

SNL is back this Saturday to celebrate it’s 40th season! Special guests this week include Chris Pratt and Ariana Grande. Needless to say, the promo for this week’s show is sure to get you excited for what’s to come.

SNL, an OG in the sketch comedy game, will have to keep up with Key & Peele. In their new season, their TV show as a whole proves to be a little confusing and inconsistent, but what they release online are among the best comedy skits we (and apparently everyone on Twitter and Facebook) have seen this year.

Lastly, Youtube Channel ‘Bad Lip Reading’ released an incredible dub-over of season four of The Walking Dead. These videos are always huge successes, and this one is no exception.

#RE2PECT: Jeter Fans Relive Last Game on Social Media

Baseball fans have taken over social media this morning with clips from last night’s Yankees game. Clips of Jeter’s walk off single, his farewell lap, and his adorable nephew are all over the place. You can even watch a handful of different versions of that walk-off cut from various broadcasters. The little guy tipping his hat should keep you smiling all weekend.

Infographic: Who Was Tweeting About the Season 2 Premiere of ‘Sleepy Hollow?’

sleepy-hollow-hed-2013Fox’s hit show ‘Sleepy Hollow‘ returned on Monday, and while the same-day ratings were down compared to the series premiere last year, it is a show that will surely gain ground when the live +7 day numbers come out. The show has stiff competition on Mondays, but will continue to build up its day-of-airing audience as other shows drop off, especially based on what star Lyndie Greenwood (who plays Jenny Mills) told InStyle: “There’s a bit of action in the first episode, and there’s definitely going to be more later in this season. There will be new characters and new monsters. It’ll be insanity, as usual.”

StatSocial, a company that allows brands, publishers, and agencies, to learn more about their Twitter following, showed that of the 41,000 tweets about the season premiere on Monday, 80% were from a female audience.

Below, more insights from StatSocial, followed by an infographic: Read more

‘Law and Order: SVU’ Premiere Tops Twitter Ratings

lawandorderNBC’s “Law and Order: SVU” premiered it’s sixteenth season last night and made Nielsen’s Top 5 in Twitter ratings. That has everything to do with the show’s efforts in building a Twitter presence.

Like “Scandal” has gladiators, SVU has #SVUDiehards. Law and Order:SVU is the one in the whole franchise that has given its characters more backstory, more drama, and it helps that they’ve been getting into life and death situations later. In fact, there should be a “Scandal” and “SVU” tweet-off.

Showrunner Warren Leight is active in promoting the week’s episode and live-tweeting during the broadcast.It doesn’t hurt when the whole cast is involved, too:

In between Leight’s interaction with fans, the writers gets in on the fun:

During the show’s airing, you’ll see multiple hashtags trending. Some are official, like the #SaveBabyBenson that went with with plot and some are just jokes amongst fans, like last night’s #NewGuy.

While “Big Brother” and the new “black-ish”beat the show in impressions, it will be interesting to see how they work it all season. Maybe their #WCW is a little cheesy, but “Law and Order:SVU” is no joke on the social media side.

BET Plans Extensive Social and Digital Activations for the 2014 Hip Hop Awards

snoop-doggThe BET Hip Hop Awards 2014 are set to air October 14 and will be hosted by Uncle Snoop. In the lead up, the network is planning its most extensive digital and social activations to date.

According to Nielsen Twitter TV Ratings from SocialGuide, last year’s Hip Hop Awards was the #1 social TV program on cable for October 2013; the audience sent over 2.5 million Tweets that reached more than 6.8 million people, making it the third most tweeted about telecast (excluding sports) on cable for 2013.

Some of BET’s social and digital plans include: Read more

Calling All ‘Scandal’ Rookies: A Guide to ABC’s Thursday Night Hashtags

tgitABC is making a bet that they are dominating your Twitter feed on Thursday nights — and if “Scandal’s” success in past year is any indication, the highly promoted Fall 2014 lineup is going to be hard to ignore. Herewith, a mini-guide to how they make it work:

#TGIT: “Thank God It’s Thursday” is the blanket tag ABC is using to promote the “Grey’s Anatomy,” “Scandal,” and “How To Get Away With Murder”

#CALZONA: “Grey’s” fans have an endearing way of blending couples’ names together to form hashtags and show their support, fury, and envy of whatever the couple is dealing with at the time. Some work better than others (#Jolex hasn’t really caught on yet). This one refers to the ever dramatic Callie and Arizona plot; and it just so happens that the actresses are the most active live-tweeters and use the tag to refer to themselves. ABC’s reported bumps in Twitter engagement when stars live-tweet. Read more

Peyton Manning and Sunday’s Super Bowl Rematch Sparks Twitter Conversation

b99194475z.1_20140129230759_000_glb4jkmo.1-1Let’s face it: last year’s Super Bowl was a dud. The Seattle Seahawks demolished the Denver Broncos 43-8.

This past Sunday, the Broncos had a chance to avenge their loss, and a late Peyton Manning-led drive forced the game to overtime. According to our analytics partner Canvs, which measures Twitter sentiment, the five minute period immediately following Manning’s incredible drive accounted for 21% of reactions for the entire nine-hour window monitored. That five minutes saw 32,139 reactions out of 125,535 total tweets.

Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

Jesse Redniss, David Beck, and Gary Vaynerchuk Form BRaVe Ventures

brave ventures

So that’s where social TV leaders Jesse Redniss and David Beck went.

Redniss and Beck, along with social marketing guru Gary Vaynerchuk have formed BRaVe Ventures, which will advise top TV networks, digital agencies, and social TV companies. At launch, the company already counts as clients one of the major broadcast TV networks, Mashwork/Canvs.TV, Watchwith, Spredfast, Clasp.TV, ListenFirst Media, Contend Co., Vayner Media and GLOW.

“Part of the problem today is the vast amount of choice when it comes to how to develop and execute on a new technology-driven program,” Redniss tells Lost Remote. “We’ve watched companies spend large amounts of money and countless hours on technologies that didn’t work or on social programs that didn’t engage fans. We have the expertise to eliminate waste in order to determine the best solution to help our clients develop targeted programs based on specific business objectives from the start.” Read more

‘Faking It’s’ Hester High Introduces ‘Breaking News’ Video Component on the School Tumblr

20140330232930!Faking_It_2014_MTVMTV’s hit series ‘Faking It‘ returns tonights at 10:30 EST, and this season the storyline will become more interesting thanks to Tumblr.

In Season 1, we learned that the students run their school “newspaper” via Tumblr rather than an actual print edition and show fans were able to follow the news on an actual Tumblr . This season – working with Executive Producer Carter Covington and the show’s writers – MTV is upping the ante on Hester High’s Tumblr newspaper. Hester High’s news editor and will report on the school via a video series, and as something happens during the episode, ‘Faking It’ will push out her “Breaking News” piece live immediately after in real-time.  Read more

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