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Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience

Viggle_wordmark_763x423In early July, Viggle, the entertainment marketing and rewards platform, announced Viggle Access, an advertising offering across the Viggle, Wetpaint and NextGuide platforms for TV networks and brand partners.

The new offering is designed to allow brand and TV network partners to reach a specific individual in a highly targeted manner and drive tune-in and views against a very specific piece of content. The three ad products that comprise Access are Reach, Promote and Brand Sync. According to the company:

Reach allows advertisers to identify the appropriate audience to target based on first-party data, including age, gender, location and TV tune-in behavior.

Promote drives TV fans to tune into, and engage with, specific shows and web-based content through a variety of editorial content.

Brand Sync allows marketers and networks to continue the conversation with their targeted consumer by allowing Viggle Members to check into the TV commercial on-air using the Viggle mobile app available for iOS and Android devices.

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Internet Stars Rule the Teen Choice Awards

Teen-Choice-Awards-2014-Featured_2014-08-04_19-17-28The Teen Choice Awards aired on Fox this past Sunday, and internet stars got fans tweeting. Our analytics partner, Canvs, which measures social sentiment around shows, looked at the Teen Choice Awards conversation.

The top three most reacted-to stars from Sunday’s Teen Choice Awards are all internet-famous. While they may not be popular with the over-20 set, Vine and YouTube celebs elicited the most emotional reactions from the Teen Choice audience.

  • Viner Cameron Dallas (@camerondallas) was mentioned in a whopping 12.6% of reactions.
  • Viner Matt Espinosa (@themattespinosa) was mentioned in 7.6% of all reactions
  • YouTube star Tyler Oakley (@tyleroakley) was mentioned in 4.7% of reactions.

A “scandal” erupted over Teen Choice voting policies spurring the #teensdonthaveachoiceawards hashtag, but even this can’t explain the dominance of internet-famous stars. We found a sizable 6,277 reactions containing #teensdonthaveachoiceawards, but all of these tweets occurred after the 10:00 end time.  (For scale, 196,061 reactions mentioned Cameron Dallas.)

Here is some additional data and an infographic about the social sentiment around the Teen Choice Awards:

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Honoring Robin Williams in This Week’s Top 5 Viral Videos

5by_mobile_app_screenshot_304x200In this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week is a number of videos commemorating Robin Williams, who passed away this week. For more on the videos selected, Theo Tabah, 5by’s Head of Content:

Whether through his standup comedy, various acting roles, or simply his unique spirit, Robin Williams touched the lives of many and will be remembered in part through his on-camera work. Over the course of his incredible career, he made a significant impact on many present day TV icons: Jimmy, Conan, Craig and many more, all of whom had the pleasure to work with and learn from one of comedy’s greats. This week, many paid tribute to him by broadcasting memorable moments, re-airing segments from the past, and sharing kind sentiment. We hope you enjoy the below clips – just a few from the remarkable life of Robin Williams. 

Supernatural and Vampire Female Social TV Community Fueling Insticator’s Growth

InsticatorInsticator, a TV fan prediction company, is seeing a large spike in usage from an unlikely audience: vampire and supernatural fans.

In just 10 days, the platform has grown from 4,000 active users in this segment to over 22,000. Insticator runs contests with trivia and predictions and these specific communities are very passionate about what is going to happen within the plot and to characters. Among the shows whose communities are engaging are ‘The Vampire Diaries,’ ‘The Originals,’ ‘Supernatural,’ Teen Wolf,’ and ‘Once Upon a Time.

The hyper-social 16-35 female viewer is highly engaged and opinionated and certain shows are capitalizing on that audience.  Insticator broke its user base into two cohorts for the sake of this study and found some interesting data points. Read more

Can The IRS Garnish Your Wages if You Fail to Pay Taxes? Wall and Associates, Inc. Explains.

The tax professionals with Wall and Associates, Inc. work with businesses and individuals on a huge range of tax related matters. Their specialists frequently consult clients on back tax debt relief, wage levies, liens and other issues.

One frequent question related to tax issues comes down to earned wages. Clients often ask Wall and Associates specialists about whether or not wage garnishment can occur. They ask about the extent of such garnishments and when to expect them. While the details of each case may vary, it’s important for taxpayers to understand what to expect.

The question remains: can the IRS garnish wages if an individual fails to pay their taxes?

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Study: Advertisers Can’t Spend on TV Alone Anymore

wywyCollective, a cross-platform advertising company, and Viggle, the social TV check-in and rewards company, have been trying to convince advertisers that they cannot rely solely on linear TV advertising to reach consumers. Now, a recent study released by wywy (another cross-platform advertising company) and TNS Infratet finds that while second screen usage generally erodes TV advertising effectiveness, cross-platform advertising solutions used in conjunction with a traditional linear spend can actually improve ad awareness among second screen users who are also watching TV.

According to the study (conducted bt TNS Infratest, commissioned by wywy), among viewers who used a second screen device while watching TV, the TV ad awareness dropped 58 percent compared to TV-only viewers participating in the study.

The study also found that when cross-media ad technology synching the delivery of TV and online ads onto the second screen was used, TV ad awareness increased by more than 40 percent, creating an uplift among the mobile and tablet users. Read more

ABC News: Viewers Are Watching 50% More Live Video on Apple TV App

abc_news_default_2000x2000_update_16x9t_384Lost Remote was on hand in June when ABC News unveiled its dedicated Apple TV app. As we wrote at the time:

A signature aspect of that live content is a 24/7 livestream—which begins as an originally produced, eight-hour mix of live and on-demand clips and constantly updates as news happens—will offer a mixture of content.  Users will see anchored and unanchored live events coming everywhere inside the White House briefing room to live breaking news updates exclusive for digital. At launch, the anchored portions of the livestream will come from ABC News digital anchors like Dan Kloeffler, and will include contributing reports coming from ABC News correspondents like Martha Raddatz and Jonathan Karl.  Correspondents like these will also create original reports for Apple TV not seen on ABC News broadcast.

So far, local content is one of the most popular features on ABC News on Apple TV. Last month, ABC News on Apple TV launched with nine major market stations and last week announced the addition of three more stations: KOAT in Albuquerque, WCVB in Boston, and KITV in Honolulu.

After its first month live, ABC News has shared data about viewing habits of its Apple TV app users. Some standout numbers:

- Users watch 50% more ABC News live video on Apple TV than on mobile and desktop combined.

- Viewers spend 65% more time per visit on Apple TV than on desktop.

- The most popular “video” is the 24/7 live stream.

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What is the Right Sweet Spot for Social Teasing of Local News?

socialtvSince the start of 2013, local TV news audiences on Facebook have more than tripled, with 66 million people actively engaging with local TV content in June 2014, according to Shareablee, a social media rankings and analytics company. That’s nearly one third of the US online population liking, sharing or commenting on a post created by a local TV station, according to our data.

But while it’s often said that engagement is the oxygen of social media, for most TV broadcasters, only one thing matters: tune-in. Social TV folks frequently debate how far out from air time to post broadcast teases on Facebook (the platform with the largest potential audience). It’s a choice between teasing further out and reaching more people vs. closer to air and getting fewer people but being at the top of their minds.

Shareablee, which provides companies with social engagement intelligence based on data, had conducted previous analyses revealing posts with calls to tune-in generate higher overall engagement than posts without. In 2013, entertainment TV shows that used “teaser” messaging saw 130% higher engagement on these posts vs. the average. Engagement, and therefore reach on Facebook, was highest on posts within a two-and-a-half hour window of the broadcast.

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An Inside Look at Social TV in Kenya

odipo-devWhile most of the social TV action takes place in the US and Europe, we have also covered how countries such as Thailand and Brazil take to the second screen. Now, we turn our attention to Kenya, where social TV activity has exploded in the past year. The majority of the country still prefers analog TV to digital TV, but whereas the US is experiencing a TV revolution in terms of on-demand options, says Odanga Madung, co-founder of Kenya-based data anlytics company Odipo dev, “we are currently undergoing what is called the “digital migration.” The government has stated that all stations move from analogue to digital signals and this is being touted to forever change the way the industry operates due to the lowered barriers of starting a TV station.”

We spoke with Madung about the digital migration taking place in Kenya and the state of social TV in the country: Read more

Participation TV at the Fore of Bravo’s New Series ‘The Singles Project’

The Singles ProjectWhen ‘The Singles Project‘ debuts tonight it will become one of – if not the – most social TV shows to ever air on Bravo.

The show, which Bravo is dubbing a ‘real-time dating docu-series,’ follows a group of New York singles searching for romance. The online hub that the network created for the show will allow fans to engage directly with cast members and give them the power to potentially impact the dating choices the show’s cast members make.

“’The Singles Project’ allows fans to interact with cast members and potentially affect the on-air story in ways that have never been done before through social media,” Lisa Hsia, EVP Digital, Bravo and Oxygen Media tells Lost Remote. “We’re breaking the fourth wall that separates cast members from fans. From chiming in on the Singles’ date outfits to identifying potential matches for the show – the possibilities for viewer interaction are limitless.

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