With hundreds of fans lining up for daily segments and frequent concerts, serving as the producer for the “Today” show plaza requires being a jack-of-all-trades. And Alex Ficquette has been just that for over a year, with an assist from social media.
Lost Remote was at the OneRepublic concert in the plaza Friday to watch the Associate Producer in action. Every day, whether it’s a big concert or smaller segment, Ficquette aims to rev up fans.
“We had Blakely, hashtag #hireBlakely,” Ficquette told us about one fan. “She was here in the dead of winter right after her college graduation and held the sign outside.”
— Robert Turriff (@RobertTurriff) December 27, 2013