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Joiz Founder Talks T-Commerce and ‘Flirt Kitchen’

joiz logoJoiz launched in Europe in 2011 as a digital television channel that integrated social media and mobile elements into its programming. And now it wants in on the North American market as a social television destination. Founder Alexander Mazzara sat down with me in between panels at a very busy TV of Tomorrow Show in New York City earlier this month to talk about what they do.

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‘Game of Thrones: The Compendium’ to Showcase Fan-Created Content

Screen Shot 2014-12-16 at 10.25.14 PM‘Game of Thrones’ fans are some of the greatest purveyors of ‘fan art,’ and to celebrate their creations, HBO has created ‘Game of Thrones: The Compendium.’ The microsite will serve as a central hub for fan creations, and will feature six artistic categories: art, music, costume, food, craft and analysis.

Fans will be able to submit their entries from December 19 through March 28, and the best of the entries will be includes in a printed book which will be available next December. Judges – dubbed the ‘VIP Council of Editors – of the entries include Gerald Broom (Brom Art), Arthur Chu (The Daily Beast), Tom Colicchio (Top Chef), and Zack Luye (Editor of, among others. Read more

Funny or Die Compiles Best ‘Colbert Report’ Moments

“The Colbert Report” airs its final episode tonight. It’s a prime example of going out on top: the show has garnered a lot of social traction in these past weeks, according to Nielsen’s daily Twitter ratings.  Always good for clip snacking, “The Colbert Report” had a long, funny run. As an tribute, digital video hub Funny or Die has compiled their “12 Very Good Moments from ‘The Colbert Report’ in Chronological Order.”

Starting with “truthiness” all the way though the 2008 campaign, they are some very good picks if you’re missing him already. My favorite?

Sorenson Media Launches TV Analytics and Advertising Brand Spark

Sorenson Media, a company that has been in the TV and digital video space for nearly 20 years, has launched a new brand, Spark, to expand into the analytics space.

The suite of Spark products will gather data from Smart TVs to give advertisers the ability to better target and personalize their messaging.

“Sorenson Media has been a thought-leader and pioneer in the video industry for nearly twenty years, and we’ve remained a successful technology business for so long by anticipating major industry shifts and innovating to help our customers meet new market challenges,” said Jim Sorenson. “We believe that the convergence of digital and TV media presents our largest ever opportunity as a company, and with our Spark suite of products we believe we are ideally placed to play a leading role in this emerging and fast-growing industry.”
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Social Scoreboard: Tuesday, December 16

Spike’s “Ink Master” and NBC’s “The Voice” topped the Nielsen Twitter ratings last night. The final week of “The Colbert Report,” Jimmy Fallon’s holiday sweepstakes, and Oxygen’s “Bad Girls Redemption Club” rounded out the evening.

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Bravo Re-Launches Website As ‘Digital Rabbit Hole’ For Fans

bravo_logoIf Bravo isn’t on the top of your list when it comes to harnessing its legions binge-watching, tweeting, reality TV- loving viewers, it should be. Today, the network announced the upcoming launch of The Daily Dish, a new app and the redesign of

The new website asks viewers to delve into their Bravo world — whether it’s the “Vanderpump Rules,” “Top Chef,” or one of the “Real Housewives” editions. There’s more commentary, news, and forums for fans. From their statement:

These immersive, multimedia experiences allow viewers to go down the digital rabbit hole on the latest moments. Every time a new, must-see moment hits the airwaves, it will inspire a curated, first-of-its kind digital feature that is seamlessly integrated into an engaging multimedia recap, including videos, photos, exclusive cast commentary, polls and more.

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Share Your Favorite TV Moments (Legally) With Whipclip

new-whipclip-app-iconRe/code recently reported that Whipclip – a mobile app company founded by former Demand Media CEO Richard Rosenblatt – raised $20 million at a $100 million valuation. The app will allow consumers to share favorite TV clips legally.

Rosenblatt got the idea for Whipclip while watching Richard Sherman’s comments following the Seattle Seahawks’ victory against the San Francisco 49ers in the 2013 NFC Championship. According to Re/code:

Rosenblatt wanted to get a clip of the diatribe to his kids, but found it nearly impossible to do so except via sending links to stolen clips on YouTube.

“I did what everyone does and emailed, ‘Check this out it’s at, but it’s long so fast forward to 11 seconds and you don’t need to watch past 35 seconds,’” said Rosenblatt, who had been consulting for Raine since he left Demand. Read more

‘Supernatural’ Was the Most Reblogged Live Action TV Show on Tumblr in 2014

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As is the thing to do, Tumblr last week released ‘Tumblr Year in Review,’ a look back at the top posts and most reblogged content across the platform. Categories include K-Pop, Marriage Equality, and GIF Art. The list also includes two dedicated TV categories: ‘Most Reblogged TV: Live Action’ and ‘Most Reblogged TV: Animated.’ Social TV hits such as ‘Orange is the New Black.’ ‘Game of Thrones,’ and ‘American Horror Story,’ have places on the ‘Live Action’ list, but so do ‘Supernatural’ (#1 in the category), ‘Doctor Who,’ and ‘Once Upon a Time’ – shows that are particularly popular on Tumblr and skew towards a younger demographic. The story is the same in the ‘Animated’ category, where shows like ‘The Legend of Korra’ and ‘SpongeBob SquarePants’ are ahead of ‘Family Guy’ and ‘South Park.’

For advertisers seeking younger audiences, spending with Tumblr may make more sense than with Facebook or Twitter. Below, the Top 10 most reblogged ‘Live Action‘ and ‘Animated‘ shows: Read more

68% of Twitter Convos Happen During Live Broadcast

nielsen_logoMost Twitter conversations around television happen during the live broadcast, during the event whether it’s the finale of “Sons of Anarchy” or a good football game. Brands though, are starting to run campaigns to extend that liveness to before and after the event.

According to a new Nielsen report, 68 percent of Twitter conversations happen during the live event. For reality programming, it’s 70 percent. For scripted dramas, it’s 55 percent. To gain these insights, Nielsen looked at 24/7 Twitter TV activity around 72 weekly broadcast and cable series programs in August and September 2014.

There’s still a lot of room to catch people talking about a show around the airing time. Hosting Q&A‘s, doing giveaways, or even having the stars live-tweet can build that pre or post airtime audience. Read more

Social Scoreboard: Monday, December 15

Last night, “American Country Countdown” on Fox and “The Voice” and “Monday Night Raw” topped the Nielsen Twitter ratings last night. Live events always take the cake. VH1′s “Sorority Sisters” and “Love and Hip Hop” rounded out the evening. Screen shot 2014-12-16 at 1.02.02 PM