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Why Pawn Shop Shows Are on the Rise

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TV shows run the gamut in terms of genres, and one is increasing in popularity–pawn shop shows. One of those is truTV’s “Hardcore Pawn,” which depicts the wheeling and dealing that goes on in a Detroit pawn shop.

As part of MediabistroTV’s “Pawn of July” series (yes, we made that up), Les Gold and daughter Ashley, who star in the show, explain why pawn shop shows are gaining popularity. One reason: the unique set of people who walk into the store.



Last week: Hardcore Pawn stars talk about the weirdest things they’ve bought or sold.

It’s All About the ESPYs in This Week’s Top 5 Viral TV Clips

5by_mobile_app_screenshot_304x200In the this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week is a host of clips from the ESPYs, ESPN’s annual sports awards show. For more on the videos selected, Theo Tabah, 5by’s Head of Content:

The ESPYs aired this week and it was incredible. Ordinarily, a show that dishes out sports achievements might not dominate TV and online video, but the combination of inspiring stories, and Drake as MC made for a buzzworthy topic across the Internet. Also, we had to include something a little outside the box, simply based on how badass of a performance this woman gave.

Stuart Scott sparked some serious inspiration with his incredible battle with cancer over the years, Drake’s imitation of the legendary Manny Pacquiao singing ‘Let It Go’. This years best female athlete unexpectedly went to MMA Fighter Ronda Rousey! Yes, she beats other women up for a living. And for the outlier, Kacy Catanzaro makes TV history by being the first woman to qualify for the finals of American Ninja Warrior (there’s no ESPY Award for that?). Her performance tallied an impressive 6 million views on Youtube in four short days. Overall, this year’s ESPYS set the bar for future award shows – both in broadcast and online buzz.

 

What Happens When Conan O’Brien and Dave Franco Join Tinder?

Team Coco is at it again.

If you were in Los Angeles browsing social dating app Tinder in the past few weeks, you may have come across Chip Whitley and Djengus Roundstone, the pseudonyms Conan O’Brien and Dave Franco, respectively, came up for themselves for their Tinder profiles. The 12-minute segment, which aired last night on ‘Conan,’ is worth watching and is great press for Tinder. You may not think that Tinder would have many social TV implications, but Mindy Kaling recently made good use of it recently for her ‘The Mindy Project’ character, Mindy Lahiri, when the character joined the platform in January.

Univision’s Social TV Strategy for the 11th Annual ‘Premios Juventud’ Youth Awards

premios-juventud-2014-nominations-listUnivision’s 11th annual “Premios Juventud” youth awards takes place tonight at University of Miami’s BankUnited Center with coverage kicking off at 7pm ET. The show will features performances by Romeo Santos, Becky G, Pitbull, and Enrique Iglesias. Inglesias is also set to take home the ‘Supernova’ award.

Throughout the years, ‘the PJ’s’ seeks to connect passionate young fans with their favorite celebrities via social and digital.

T-Mobile USA will continue its sponsorship of the ’360 DJ @ PJ’ experience, a search to find the hottest up-and-coming DJs, to be featured during the show and also on the Univision.com website and mobile page which launched this week. This online section will feature exclusive photos, testimonials, and video footage of all three finalists including the actual DJ battle.   Read more

Exclusive: iPowow Powers Real-Time Judging Solution for WJXT’s 4th of July Singing Contest

PNS_jacksonville_ohsay_slideriPowow, the Participation TV company, teamed up with WJXT Channel 4 in Jacksonville to help produce a real-time voting solution for the network’s 4th of July singing competition, ‘Oh Say Can You Sing.’

Three contestants were chosen to participate and viewers entered a total of one million votes using a second screen device during the five-minute finale.

“We are very excited to be working with Post-Newsweek and WJXT, and thrilled to have been a part of this industry first” Says Gavin Douglas, iPowow, CCO. “This is Participation TV at it’s finest; for the first time ever the audience had the final say, controlling the outcome of the show in real time. WJXT are in tune with what their viewers want, and by integrating the iPowow platform the audience at home become part of the story, enhancing the viewer experience and deepening their level of engagement.” Read more

#GoodLook: MTV Launches New Social Campaign to Combat Bias (Exclusive)

mgid-uma-image-mtvMTV has always been more than a TV network.

Today, MTV is announcing a new hashtag initiative as part of its multi-year social campaign, “Look Different,” which began in April. The goal of the program is to use the power of social media to drive social change. For the hashtag campaign, people will be asked to share real-life scenarios that either challenge or promote bias. #GoodLook will be used to share instances that challenge bias, while #NotAGoodLook will be used to share instances that promote bias. The best #GoodLook messages will appear on-air on MTV beginning in late July and the “Look Different” website at http://good.lookdifferent.org.

MTV has created an on-air promo spot where every week they will feature 1-2 new #GoodLook photos, Vines, tweets, etc. that were submitted with the hashtag via any social platform that uses hashtags. The promo spot will run throughout the day on the network and in primetime and debut at the end of July. Read more

Study: TV Still Dominant, but Digital Becoming More of a Factor

Social-TVA new TNS Connected Life study finds that TV is still the dominant platform of choice, but digital options are becoming an increasing complement for viewers.

The study looked at more than 55,000 Internet users across 50 countries globally. It found 48% who watch TV at night also consume digital content like social media, emails, and shopping online.

The desire to access our favorite TV shows at all hours of the day is also driving online TV usage, which extends our access to them. One quarter (25%) of those surveyed worldwide watch content on a PC, laptop, tablet or mobile daily. This rises to one third (33%) in mainland China and Singapore and 32% in Hong Kong, where ‘phablets’ are increasingly popular. In Hong Kong, more people actually choose to watch TV and video online rather than on traditional sets. After dinner, one quarter of people (26%) tune into content on their digital devices, in contrast to 14% who switch on their TVs.

Check out the study’s findings visually, courtesy of Quartz.

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Nielsen, Facebook to Partner on Tracking Users’ TV-Viewing Habits

3025932-inline-i-facebook-08Facebook no longer wants Twitter to have all the fun with Nielsen, so the social site is forming its own partnership with the ratings giant.

The Los Angeles Times reports starting in the fall, Facebook will track what TV shows users are watching on their smartphones or tablets, and then send their age and gender information to Nielsen. Once mobile users log into their Facebook apps, the social network will have the ability to secure data on what users are watching on their devices.

The Facebook-Nielsen partnership is part of a stepped-up campaign to get a better glimpse of how people are using computers and mobile devices for their entertainment. It also is intended to bring the art of audience measurement into the digital age. “The world is shifting radically, and so we had to evolve our measurement so that we could capture all of this fragmented viewing,” said Cheryl Idell, a Nielsen executive vice president.

The upcoming partnership has some privacy groups irked.

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SPOILERS: ’24: Live Another Day’ Finale Draws Smiles, Anger, and ‘WTF’ Moments

bauerctuIt seems any ending involving Jack Bauer contains good and bad news, and the ‘24: Live Another Day‘ finale was no different.

Thanks to Jack’s heroics, a war between America and China was prevented. But, unfortunately in the process, the love of his life Audrey was killed during a shootout.

We reached out to our analytics partner ‘Canvs‘ to examine the reaction to the mini-series finale, which aired Monday. The episode garnered 18,218 reactions out of 66,127 tweets from 6pmET on July 14 to 1amET on July 15. These interactions were up significantly from the penultimate episode’s 5,878 reactions out of 23,265 Tweets on July 8.

Canvs measures sentiment across tweets, and classifies a ‘reaction’ as a tweet that contains emotional language.

Here are the details:

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tvtag Launches Walter White into Space

Last month, tvtag (formerly GetGlue) held a contest for which TV character would be the company’s first space ambassador.

The idea was born during a two-day company hackathon project. While the engineers were developing new tvtag functionalities, the less-tech savvy among the group wanted to do something equally challenging and fun. The result was the idea to let fans vote between sending (a figurine version of) Walter White (Breaking Bad), Daryl Dixon (The Walking Dead), and Daenerys Targaryan (Game of Thrones) to space.

Equipped with a GPS tracking device, a weather balloon, and two GoPro cameras, Walter White took flight from the Utah desert. Here’s what happened:

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