Upfront week is already proving to be the platform for major social TV announcements. The Wall Street Journal is reporting that ESPN and Twitter will expand their partnership that was announced a year ago. Last year’s partnership set an important precedent that allowed advertisers to buy ads across TV and Twitter at the same time. Now video is becoming the focus of the growth of their partnership. Read more
(By Mike Proulx, Co-Author of Social TV, SVP/Director of Digital Strategy at Hill Holliday)
There are conversations happening in the boardrooms of every TV network and MSO about the one thing that could have the most impact on television as we know it today. And it’s something corporate communications professionals across the industry don’t want to be public about – at least not right now.
Atlanta startup Movl says it’s been acquired by Samsung Electronics for an undisclosed sum. Just two years old, Movl began by creating games that interacted with TV — like “We Draw,” which won Samsung’s top developer award in 2011. Then the startup created a platform for iOS and Android developers to seamlessly integrate their apps with smart TVs, starting with Samsung and Google TV — with more on the way.
On April 25th The CW aired a backdoor pilot of “The Originals,” a spin-off of The Vampire Diaries. Did feedback from Twitter help the network make it’s decision to pick up the show the next day? According to sentiment analysis from Fizziology, the pilot received 81% positive sentiment, with 20% of conversations saying they’d watch it. Read more
We wrote about the amazing numbers CNN Digital posted as a result of the Pope Francis announcement. Still, CNN is a go-to news source for both celebratory and tragic news, and the events in Boston were of major concern to not only Bostonians but also to people all over the world. As events unfolded in Boston, CNN Digital had its most successful week ever in terms of page views, topping 808 million, followed only by the week of the 2008 Election which resulted in 665 million page views. While the tragedy brought up many editorial concerns both with CNN and other traditional and non-traditional news sources, the web results are still very impressive. Read more
Viggle , the second-screen platform that rewards its members for watching their favorite TV shows, has partnered with the NBA to provide rewards and discounts to fans watching the 2013 NBA Playoffs and The Finals. In January, Viggle announced a similar partnership with the NFL for its MyGuy app, its real-time fantasy sports app.
After producing hit films like Soul Food and reality shows for BET and TV One, Tracey Edmonds is looking to conquer the Web. In March, she launched Alright TV, a family- and faith-oriented Web network.
“Alright TV was born from my social media network, and the daily exchange of positive, inspiring and uplifting messages that I have through my social network,” she told Mediabistro in the latest installment of So What Do You Do?. “Viewers are hungry for faith-friendly and inspiration programming, and Alright TV has grown mostly through word of mouth, our online followers and within the faith community.”
Edmonds stressed that her team is always open to pitches for new programming. “We’re going for high entertainment value that has positive messaging. That’s the formula and the directive that we’re asking people to look for when they submit content to us,” she said.
Read the full interview, including contact info for who to send your content pitches to, in So What Do You Do, Tracey Edmonds, Award-Winning TV and Film Producer?
– Nicholas Braun