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Roku (Finally) Gets a Chromecast-Like App with MyMedia

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MediaMall Technologies recently announced an updated version of MyMedia for Roku that will give users the ability to stream personal media to their TVs via Roku and the MyMedia channel in a Chromecast-like fashion.

The upgrade includes support for streaming high definition personal media files for free as well as an optional upgrade to include webcasting. The in-channel upgrade costs $4.99.

“MyMedia is a fantastic, extremely low-cost solution for Roku users that want to stream personal media files like videos, pictures and music, as well as web videos that may not be readily available on an existing Roku channel,” said Jeff Lawrence, CEO, MediaMall Technologies. “MyMedia is easy-to-use, can be set up in less than five minutes, and at a price of only $5 for the casting capability, it is a steal for Roku users.” Read more

Instagramming at the MTV Video Music Awards

The MTV Video Music Awards produced a slew of great social moments tonight with many captured on Instagram.

MTV enlisted photagrapher Amanda de Cadenet to go behind-the-scenes at the VMA’s and turn in some Instagram classics.

She seemed to go with an Americana feel.

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Mo’ne Davis’ Baseball Breakout Spreads on Social

She became the first female to throw a shutout in the Little League World Series and now is the first Little Leaguer featured on the cover of Sports Illustrated.

What else can 13-year-old Mo’ne Davis do? How about take over social media.

From athletes to celebrities to folks in the White House, Davis has been getting a lot of love on social.

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Twitter Users ‘Love’ the Suits Midseason Finale

SUITS -- "No Way Out" Episode 316 -- Pictured: Gabriel Macht as Harvey Specter -- (Photo by: Ian Watson/USA Network)The Suits midseason finale aired on Wednesday, and fans went wild. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the emotions “love,” “good,” “crazy,” “upset,” and “intense” all peaked during the five minutes following the show’s last scene (10:00-10:05). A big cliffhanger still has fans talking, and a plot-line involving Louis Litt, Pearson Specter’s most obnoxiously brilliant lawyer, will keep fans engaged on social during the hiatus.

Here are some other insights from Canvs followed by an infographic:

  • Louis had the most reactions of any character on the show. He was mentioned in 10.2% of all reactions. He was mentioned even more than the shows title, “Suits,” which was only mentioned in 9.8% of reactions.
  • The show’s cliffhanger got fans tweeting up a storm. There were 492 reactions out of 1,617 tweets in the five minutes after the show ended (10:00-10:05). This was higher by far than any peak during the show’s airtime.

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From Barely Legal Pawn to Obama Expressions: This Week’s Top 5 Viral TV Clips

5by_mobile_app_screenshot_304x200In this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week is a host of clips all either added this week, about a new series, or about a new season. For more on the videos selected, Theo Tabah, 5by’s Head of Content:

It’s a mashup of all the greatest bits of TV this week, we couldn’t decide on just one awesome theme so we had to pick an assortment of the best. A little late night, a little shark week and a little Emmy’s, all coming together to make up this week’s top five viral TV clips.

Some big names star in an unexpected, but magnificent skit to promote the upcoming Emmy Awards, apparently Bryan Cranston can play any role. We decided to showcase our favorite clip from Shark Week, which involves a diver doing something you didn’t think was possible to a reef shark. Team ‘Late Night’ brought on the laughs at others expense this week. Jimmy Fallon makes fun of Obama’s expressions, Conan makes fun of Buzzfeed lists and finally, John Oliver makes fun of, and also educates us on, American police tactics.

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From Snapchat to ‘Best Lyric Video,’ MTV Continues to Innovate for VMAs

vma-2014The VMAs take place this Sunday at 9pm EST, and as usual, MTV is re-inventing and innovating.

The network announced the nominees for the show via Snapchat, and MTV’s SVP of Connected Content, Colin Helms, tells Lost Remote that “the videos were streamed over 400,000 times in their 24 hour existence.” MTV knew that users would screenshot the nominees and share the snaps across other social networks, so quantifying the reach cannot be confined to the ephemeral social platform.

MTV this year also introduced an award for “Best Lyric Video” in this year’s Social Category. The category gives a nods to the evolution of Lyric Videos as a preferred method for timing a song’s release with the premiere of the music video. The winner will be determined by fans socially who can vote via artist-specific hashtags on Twitter, Instagram, Facebook, and Vine.  Read more

Vocativ Founder Launches $120 Million Start-Up Fund; Invests in SocialStudios

SocialStudiosMati Kochavi, who founded digital news start-up Vocativ, is adding to his social and digital portfolio in a big way.

The Israeli entreprenuer launched Moonscape Ventures today, a $120 million investment company that will invest in the “Internet of Things, Smart Cities, Big Data and Media Startups,” according to a news release.

As its first signature move, Moonscape has announced a $3.1 million investment in a start-up called SocialStudios, which takes social media data and automatically morphs it into personalized video content. Kochavi’s company, Vocativ, which is a digital news content creator that tells stories from the “deep web,” will be the first company to use SocialStudio’s technology.

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Fanta Attempts to Reach Teens with Vine-Based Comedy Series

fanta_logo_hd_wallpaper-1920x1080Its target demographic is spending a lot of time on Vine, so now Fanta is too.

Last Friday, Fanta debuted a new Vine-based digital and social campaign, partnering with digital influencers to co-create ‘Fanta For The Funny,’ a comedy series that will “air” exclusively on Vine. New episodes of the show, which is geared towards teens, will premiere each Friday for six weeks on CollegeHumor.com.

Each episode will combine comedy with different teen-centric topics based on Fanta’s tagline: “More Fanta, Less Serious.”

“Today one-in-three teens doesn’t just want to be famous, but they believe they will actually be famous, and they are interacting with Vines at twice the rate of other audiences in search of humor, entertainment, creativity and conversation.,” said Racquel Mason, AVP Fanta and Flavors “‘Fanta For The Funny’ unites teens around their shared desire for fame and their shared passion for humor, while allowing them to be themselves and to connect their way.” Read more

NBC Local Stations Launch Second Screen Companion ‘Challenge’ Ahead of Primetime Emmys

Emmy trophyTo gear up for the 66th Primtetime Emmy Awards, which takes place on Monday, August 25, NBC’s Owned Stations division has launched the second screen companion game, ‘Emmys Ballot Challenge’ on its local station websites.

To participate fans can visit their local station website and select who they think will win an Emmy in 10 categories, playing individually or as a team.  On the night of the awards, they will be able to see how their answers stacked up against the rest of their team. Users can invite their friends via an integration with Facebook’s API to form a team, tracking team predictions along with scores in real-time.

Prediction data from around the country will be featured in on-air live visualizations via ExciteM’s API and an integration with vizRT and Chyron. Read more

Women 25-34 Lead the Social TV Conversation During a Record-Breaking Shark Week

Shark WeekShark Week never seems to bite off more than it can chew.

We wrote last week that ”‘Shark Week’ was Discovery‘s most social event to date, generating more than 10 million Facebook interactions throughout the week.” This year’s numbers have been tallied, and Shark Week topped itself yet again. On Facebook, 12.7 million people had over 21 million interactions – more than double last year’s tally - related to Shark Week between August 10th and August 17th.

People couldn’t wait for ‘Shark Week‘ to begin this year, specifically (and perhaps, surprisingly) Women 25-34. Air Jaws: Fin of Fury – which kicked off the week on Sunday, August 10, generated the most buzz among ‘Shark Week’ programming.

Below, other ‘Shark Week’ social TV numbers from Facebook: Read more

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