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Why Netflix Tightened Its Grip on Content Discovery and Shut Down Its Public API

netflix-logoIn June, Netflix announced that it was shutting down its public API. Late last week it finally happened.

In some ways this is major news – another large internet company granting access to only a select fe partners; in other ways it isn’t. As noted by Gigaom, the company’s VP of Edge Engineering Daniel Jacobson pointed out recently that less than .3% of total API traffic were public requests.

Natan Edelsburg, a leading social TV expert and Senior Supervising Producer of the Shorty Awards thinks that the move is a matter of control. “I can guess that Netflix won’t always or ever want to be included in the same discovery ecosystem as their competitors to both strengthen their brand and to prevent lesser discovery experiences than they provide on their native apps.” Read more

Who Wants a Nokia Tablet?

nokian1This morning, after teasing yesterday with a mysterious blackbox, Nokia announced the launch of a new tablet that looks just like the iPad mini. The Nokia N1 is a little thinner, running Android 5.0, and it’s primarily a showcase for Nokia’s “z Launcher.” From The Verge:

The idea behind Z Launcher, which is named after a gesture that lets you write out letters right on the screen, is to give you a list of apps and contacts that changes based on where you are and what you’re doing. You can also scribble out a letter in the middle of your homescreen to search what’s installed on your phone, or things on the internet through Google suggestions. Read more

TV Advertisers: Only One in Five of You Is Advertising Correctly

lwywy, a cross-platform advertising company, found that only in five TV advertisers in the U.S. display a ‘clearly visible product’ on the homepage of its site. Yet, wywy’s research also shows, 80% of TV-inspired site visits happen within 90 seconds of the TV ad airing.

What do advertisers need to do in order to get it right? “The first and most important step is a change in mindset,” wywy co-founder and COO Andreas Schroeter told Lost Remote.“ Advertisers shouldn’t see TV and online as separate — integrating campaigns is necessary,” he continued.

With more consumers distracted while watching TV, oftentimes turning to second screen devices, advertisers should place the products they advertise about on their homepages. Even if this experience isn’t synched, brands are missing out on the opportunity to draw viewers following exposure to a commercial. Prominently displayed products on second screen homepages increases conversion rates two to five times. Read more

Social Scoreboard: Week of November 10

Nielsen’s Twitter TV Ratings chart took some interesting turns this week. Lifetime’s ‘Aaliyah: The Princess of R&B’ took the number one spot with 997,000 tweets by 258,000 unique authors. It grabbed the top spot because it was so comically bad. Whereas ‘Sharknado’ was both comically bad and enjoyable, ‘Aaliyah’ was met on social with pure vitriol. I believe this is called “hate-watching.”

‘The Walking Dead’ and ‘Scandal’ took their usual spots in the Top 5. Also in the Top 5 were ESPN’s ’30 for 30’ on Randy Moss and CBS’ ‘The Hollywood Film Awards.’ You know how there are about 50 different film awards before the Oscars? In the next few years each of them will air on TV as long as people still tweet about them.

Dish Customers React to Potential CBS Blackout

cbs dishJust in time for Thursday Night Football, CBS’s contract with Dish is set to end this Thursday, and both parties are already warning viewers of a possible blackout. CBS has a website up to inform customers, have them petition via social media, and straight up change providers.

CBS does not play around, especially when the markets affected are big ones. From Variety:

The Dish-CBS standoff could black out the following stations — KCBS (L.A.), WCBS (New York), WBBM (Chicago), WBZ (Boston), KYW (Philadelphia), WCCO (Minneapolis), WFOR (Miami), WJZ (Baltimore), WWJ (Detroit), KCNC (Denver), KDKA (Pittsburg), KOVR (Sacramento), KPIX (San Francisco) and KTVT (Dallas) — along with several CW and independent channels. CW stations are WUPA (Atlanta), WKBD (Detroit), WPSG (Philadelphia), Pittsburgh (WPCW), KMAX (Sacramento), KBWC (San Francisco) and KSTW (Seattle); My Network TV stations are WSBK (Boston) and WBFS (Miami); and unaffiliated stations are KCAL (L.A.), WLNY (New York) and KTXA (Dallas).

Read more

How ‘Gotham’ is Getting a Big Boost from Video on Demand

20140513HOGothamAs viewer consumption habits continue to evolve, the importance of video on demand cannot be overstated.

In a blog post last week, Steve Meyer, Comcast’s Executive Director of Video Strategy and Analysis, looked at how people watched the premiere episode of Fox’s hit series ‘Gotham.’

The episode had a L+30 audience of 22.2 million, with 75 percent of viewers watching the episode on DVR or video on demand after the live airing. 4.3 million of viewers were Comcast subscribers, and of that subset, 28% watched the episode live, 28 percent watched it via a DVR recording, and 43 percent watched it on Xfinity on Demand.

Xfinity on Demand, then, drove “1.9 million views, or 8.5 percent of the total national audience for the show, within the first 30 days.” Read more

‘Aaliyah’ Movie Flops on Social, But ‘Northpole’ Wins With Sappiness

While Lifetime’s “Aaliyah:Princess of R&B” premiere is in the top spot on the Nielsen Twitter ratings for Saturday, the chatter is full of nasty negativity. That was to be predicted.

Really, no one liked it. Maybe that’s because all the positive energy and cheerful vibes were over on the Hallmark Channel during “Northpole,” where America was collectively geeking out over Tiffany Amber Thiessen and Clementine the Elf. You should all be ashamed of yourselves. Read more

Tumblr’s ‘Dashboard Confessions’ Q&A Series to Feature Benedict Cumberbatch

A good ol’ Q&A is still the easiest ways for celebrities to connect with fans on social. Twitter, Facebook, and Reddit are still the platforms of choice, but Tumblr has made headway with its Dashboard Confessions series.

Dashboard Confessions participants have included John Mayer, Sky Ferreira, Zach Braff, John Stamos, and others. The talent takes over users’ or brands’ Tumblr dashboards, answering questions by Tumblr users and curating content.

Tomorrow, Benedict Cumberbatch will be taking over the DreamWorks Tumblr to promote his work in the new ‘Penguins of Madagascar.’ Cumberbatch’s ask box is open through tomorrow at 3 pm EST, when he will then begin to live-blog his answers for an hour.

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Infographic: Fans React to Homer and Bender Sharing the Small Screen Together

simpsons-futurama-crossover-episodeHomer Simpson and Peter Griffin shared the small screen together last month in the ‘Simpsons’-'Family Guy’ crossover episode and the majority of fans reacted positively to the show.

Last week, Home crossed paths with another cartoon counterpart, Bender and the rest of the ‘Futurama’ clan.  Although this show had a much lower reaction volume than the Family Guy/Simpsons crossover earlier in the season, people were still very enthusiastic.

According to our analytics partner Canvs, which measures Twitter sentiment, 2,132 of the 7,169 tweets were emotional reactions. 43% of the emotional reactions included the term (and similar variants) “love” while 18% included “good”; just 6% included “hate.” For such devoted fan bases it is surprising that only 36% of the 77,944 total tweets about the episode contained sentiment.

Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

Science and WTF Moments Lead This Week’s Top 5 Viral TV Clips

5byIn this Friday’s installment of our partnership with 5by, the video discovery and messaging platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Cartoon Network’s ‘Adult Swim’ makes the list for the first time with its short ‘Too Many Cooks’ – which, like Kim Kardashian’s ‘Paper Magazine’ cover – “broke the internet” this week. In another turn, scientist Kevin Delaney demonstrated the ability to create clouds on the set of Jimmy Fallon’s ‘Tonight Show.’  For more on the videos selected, Theo Tabah, 5by’s Head of Content:

Too Many Cooks. A random, somewhat twisted, 80′s sitcom-esque TV short, aired on Adult Swim earlier this week in the wee hours of the morning. It then proceeded to take the Internet by storm, and if you haven’t seen it yet, check it out here, but be aware it takes quite the dark turn.

In other TV weirdness, Jimmy Fallon had expert scientists Kevin Delaney on his show to perform a few science demonstrations, all of which awed the audience and proved that science is in fact, modern witchcraft.

Jimmy Fallon wasn’t done there, he and Channing Tatum play the best game of ‘Box of Lies’ yet, and Tatum proves he can lie with the best of ‘em.

Conan’s ‘Cold Open’ to his Son’s of Anarchy episode is a masterpiece (in Conan O’Brien terms), and clearly, he was meant for the open road.

Finally, our man John Oliver takes on the American lottery, and it’s pretty horrific. Once again he reveals dark secrets of corporations and organizations that portray themselves as benevolent and whole-hearted. TL:DW, buying lottery tickets is never a great idea.

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