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MSNBC and NowThis News Partner for 15-Second Videos

MSNBCLogo304x200TV News is becoming more Vine-like by the day, as MSNBC and video start-up NowThis News announced a joint video partnership called “15 Seconds To Truth” today.

The short news videos will air on MSNBC’s digital, social, and mobile platforms, while also airing on TV in and out of commercials.

“MSNBC viewers want honest and informed perspectives that explore the often overlooked angles of important stories,” said Phil Griffin, President of MSNBC. “With this new series we aim to continue delivering that unique vantage point in a visually gripping way, on-air and on mobile and social platforms.”

“NowThis is breaking the conventions of news to make it more visual, emotional, and personal for the social web” said Sean Mills, President of NowThis News. “By bringing content custom made for Twitter and Facebook to television, and not the other way around, MSNBC is embracing the possibilities of cross-platform news delivery in innovative new ways.”

This comes as CNN recently announced “CNN Digital Studios,” which will also produce short-form videos; one of them is called “15 second morning,” a bite-size news report.

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Popular Brands Get Social for ‘Mad Men’ Final Season Premiere

Our sister site PRNewser writes about popular companies leveraging the highly-anticipated final season premiere of AMC’s “Mad Men” to get their messages out.

Petco invented “MadDogs” and “GladMen” ahead of the premiere. And in honor of “Mad Men,” Domino’s Pizza went throwback:

And “Mad Men” itself launched a very advertising-industry appropriate social campaign ahead of its premiere.

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Zeebox Rebrands As Beamly, Evolves Beyond a Second Screen App

Beamly_Masterbrand_HeroZeebox today announced that it is launching its new services as Beamly. The rebranding is meant to signify the evolution of the company from a social TV companion and second screen app to a full-service content network; one that will allow fans to engage with their favorite shows throughout the week.

“A lot has happened in the evolution of social TV since we launched two years ago,” Jason Forbes, EVP and GM of Zeebox U.S., told Lost Remote. “We’ve seen our audience skew younger, with more than 60 percent of our audience now female and under 35. That demographic is a lot more social and wants more than a second screen app and TV guide, which is what we initially launched. They want a 24/7 social and content network for TV and that’s exactly what we’ve evolved to become.”

Beamly’s 24/7 approach can be broken down into five buckets: follow, find, chat, discover, and interact. TV fans will be able to follow shows and TV personalities, find and connect with others fans around shows, chat in Beamly’s TV Rooms, discover new shows, and interact with custom games, voting, and synched experiences.

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The Top 5 Social Moments From the 2014 MTV Movie Awards

mtvLast night’s MTV Movie Awards had no shortage of buzz-worthy social moments. The network had been prepping its social strategy since early March, employing boy blogger band Our2ndLife to promote the show, and introducing a Tumblr War Room with social influencers coming together to react to the show’s highlights in real-time. The War Room was on point, making memes and GIFs of the night’s best moments minutes after they happened. The buzz started when Grumpy Cat made a red carpet appearance sporting Pharrell’s mountain hat and peaked toward the end of the show when Zac Efron had his shirt ripped off on stage by Rita Ora.
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MTV’s Movie Awards integrate Vine into the broadcast with six second movie recaps

2014 MTV Movie Awards - ShowLast night during the Conan O’Brien hosted MTV Movie Awards, Vine wasn’t just used as a social marketing tool. At the  beginning of the show Conan introduced six second recaps of some of the year’s best films. This was a huge opportunity for Vine to be seen as more than just a social network but a legitimate medium for trailering top Hollywood films. Read more

Come to the Lost Remote Party and Get 20% Off Tickets to the TVNewser Show

The TVNewser, TVSpy and Lost Remote Party is just two days away! Come join the sites’ editors and your fellow media professionals for a few drinks at Bubble Lounge in Tribeca on Tuesday, April 15. Our parties are a great way to talk shop with colleagues across the industry and network with your fellow television news employees.

If you come to the party, you’ll also get a 20% discount on tickets to the TVNewser Show, which will be held April 29 at the New Yorker Hotel. So RSVP here, and we’ll see you Tuesday.

TVNewser, TVSpy and Lost Remote Party • Tuesday, April 15, • 6:30 – 8:30 p.m.

Bubble Lounge • 228 West Broadway

bubble lounge 620

Aereo Heading to Google Chromecast

AereoThe live TV on the Internet service Aereo will be available on Google Chromecast on May 29.

The move to Chromecast comes as Aereo makes updates for Android apps, allowing users to switch their programming to Chromecast.

Aereo allows Internet users access to live broadcast television and cloud DVR programs on their computers, tablets, and mobile devices. The network has drawn the ire of major broadcast networks, including CBS, Fox, ABC, and NBC, who petitioned the U.S. Supreme Court to hear their case against Aereo.

That case will be heard by the court on April 22. And we’ll be talking about the different scenarios if Aereo wins or loses the case on our first panel at the TVNewser Show in New York City on April 29.

MTV Leverages Social Influencers, GIFs, for 2014 Movie Awards

mtvLast month we wrote about MTV’s partnership with Our2ndLife (O2L)– the pop culture blogger boy band – in the lead up to the 2014 MTV Movie Awards.

MTV has made the use of social influencers for tent pole events a large part of their strategy, and O2L’s impact has already been felt. “The community they’ve built is off-the-charts engaged,” Tom Fishman, Vice President of Content Marketing and Fan Engagement for MTV, told Lost Remote. “That’s led to spikes in MTV Movie Awards voting, to tons of globally trending topics on Twitter, to hundreds of thousands of streams and tens of millions of impressions. Ultimately, it’s further driven credibility and affinity between our brand and our audience, and it’s given these six creative kids a brand new, huge platform to express themselves. That’s the stuff you take with you after the event is over.”

Another way that MTV will be leveraging influencers for Sunday night’s show is via a Tumblr War Room. The network is partnering with well-known Tumblr artists who will be in one room at Tumblr’s New York City headquarters creating artistic interpretations of the awards show in real-time. Read more

CNNx Empowering Digital, Second Screen Viewers to Customize Experience

CNNxAs part of CNN’s upfront presentation in New York City Thursday afternoon, which Lost Remote attended, the news network unveiled CNNx; a new technology that empowers the digital and second screen viewer to virtually control the rundown of their news experience.

The 24/7 program, which has been in the works for a year, allows authenticated viewers the ability to operate CNN TV’s rundown of previous and upcoming segments.

For example, as viewers watch “Anderson Cooper 360” in real-time at 8pmET in the middle of their smart TV, tablet, or mobile screen, they will see a rundown of CNN’s previous and upcoming segments on the right side of the screen. They can then rewind to watch previous segments earlier in the day, or fast forward for a description of an upcoming segment. As part of the fast-forward feature, other elements will appear on the bottom portion of the screen, like news articles, videos, and social media content related to the segment’s topic.

“It really is the marriage of all of the ability you have to customize content and search for what you want on the Internet, with the broadcast experience of TV,” SVP and GM of CNN Digital, KC Estenson, tells Lost Remote.

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How is the social web reacting to the news of Colbert taking over for Letterman?

It’s official. CBS has announced that Stephen Colbert will replace David Letterman as the host of the Late Show, when we retires in 2015. Colbert has yet to tweet about it to his over 6 million followers. Kontera, a provider of insights for brand marketers has already seen a huge amount of activity on the social web. Here are the details. Read more

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