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Channel 4 To Use Snapchat and What’s App To Cover #indyref in U.K.

It’s very possible that after an overnight vote tomorrow, Scotland will no longer be a part of the U.K. In line with their progressive take on serving up broadcasts over digital media, Channel 4′s news network will be using social media and livestreams to document the voting process.

According to a report from Journalism.co.uk, the channel will break news via Snapchat and What’s App. They’ll use Snapchat Stories to tease updates, gamify the vote, and provide context. According to C4′s social media producer, Jennifer Rigby, they want to update viewers where they are, but also get people to follow the newly launched social media accounts, instead of just following #indyref on Twitter or the liveblog.

It’s a win-win for the social media team and the news team, who’ll be posting updates in between stand-ups to the two accounts. The station has also teamed up with Mashable to cross-post content during the vote.

Channel 4 is a  scrappier, basic British television station, without the glam of the BBC. Because of that, they’re everywhere. They also make most broadcasts available for free online on their “Catch Up” page, where viewers can stream the past week’s packages (and you can catch up on  local #indyref news).

See for yourself about the scrappy bit:

h/t Journalism.co.uk

‘TODAY’ Celebrates One Year Anniversary of the Orange Room with Hour-Long Livestream

tdy_or_shooting_140526Yesterday marked the one year anniversary of TODAY‘s ‘Orange Room’ – the digital space on the morning show’s set that exemplifies social TV. The room has allowed fans to participate like never before and provides TODAY hosts with fresh source material each morning. The Orange Room is staffed 24 hours a day, and host Carson Daly and the Orange Room team turn to social to get a sense of what TODAY’s audience would like to see produced each morning.

“It’s incredible how groundbreaking this project has been in the world of morning television,” Orange Room Producer Adam Miller tells Lost Remote. “The Orange Room was the first of its kind to integrate social into a live morning broadcast & its impact was made clear early on during the government shutdown when #DearCongress was born in the Orange Room and immediately took off, trending online & starting a national conversation offline as well. This was a great example of how the Orange Room & TODAY continue to set the agenda on a daily basis, with our viewers really leading the charge, telling us the stories that matter to them the most.” Read more

Social Scoreboard: Monday, September 15

“Dancing With the Stars” topped social media yesterday, with the ABC dancing competition ranking first on Nielsen’s Twitter ratings. For the day, the show generated 202,000 tweets written by 79,000 unique authors which were seen by a unique audience of close to 3 million users.

“Love & Hip Hop: Hollywood,” “WWE Monday Night Raw,” “American Ninja Warrior,” and “MasterChef” rounded out the top five. In sports, ESPN’s Monday Night Football between the Indianapolis Colts and Philadelphia Eagles was the runaway program of the night, generating 739,000 tweets written by close to 267,000 unique authors which were seen by a unique audience of  over 6.3 million users.

Social Scoreboard

‘New Girl’ Episodes Finally On Netflix

For those in the know, it might as well be “New Girl” day. Tonight’s the season 4 premiere on FOX and Netflix just began streaming season 3 today.

Netflix release dates could be so much better utilized by networks if they weren’t so wary of viewers streaming old content on any website other than theirs. You could hype the serendipity of the premiere date and being able to binge on last season during your lunchbreak. People like that sort of thing.

Instead, you have to really be paying attention to notice. Also released on Netflix today is FOX’s “Bones” season 9, which premieres next week, so you could theoretically catch up on that, too.

Tonight’s premiere of “New Girl” is bound to be a social hit anyway with guest start Jessica Biel and a little catfighting between her and Jess.

Fall Social TV Preview: A Comprehensive List of Who to Follow on Instagram

Instagram-Logo-Vector-ImageFall TV is back and perennial favorites along with highly anticipated newcomers like ‘Happyland’ and ‘Selfie’ are gearing up on social.

Fans will be looking to interact with their favorite shows beyond just the network’s and show’s official presence, and so Instagram put together a comprehensive list of the handles of actors’ on this fall’s hottest shows:

Who to Watch in Fall 2014 TV

Read more

Infographic: How Did Miss America Perform Against Sunday Night Football on Twitter?

miss-americaFor (the subset of) Americans not watching Sunday Night Football, ‘Miss America’ was airing on ABC. Although down in linear ratings 25% year-over-year, Miss America had a big night on social. For more on how the pageant compared to Sunday Night Football – the night’s usual ratings winner – some insights from StatSocial, followed by an infographic for each event:

Miss America: 

- None of the judges or hosts came up in Miss America’s Top Celebrities. According to the data, Blake Shelton would be a good celebrity judge for next year.

- Of Miss America viewers’ favorite shows, two out of the three are on NBC, not ABC.

Sunday Night Football: 

-Chicago fans outnumbered San Francisco fans: the top city was Chicago whereas San Francisco was fourth.

- Of the audience’s most-followed brands, the Bears were the second favorite while the 49ers were tenth.

- Bud Light is the official beer sponsor of the NFL, but isn’t a top-three favorite beer brand among SNF tweeters.

Social Scoreboard: Week of September 8

“The 2015 Miss America Competition” yesterday topped topped social media for the week of September 8. The competition drew 304,000 tweets, written by 119,000 unique authors, and reached a unique audience of over 4.3 million users, according to Nielsen’s Twitter ratings.

President Obama’s presidential address, “Sons of Anarchy,” “Fashion Rocks, “Teen Wolf,” “Love & Hip Hop: Atlanta,” “WWE: Monday Night Raw,” “Bachelor in Paradise,” and “Big Brother” rounded out the top 10.

Social

Mixed Social Reactions to ‘The View’ Premiere

theviewThis morning, “The View” kicked off a new season, with a whole new lineup. Whoopie, Rosie O’Donnell, Rosie Perez and Nicole Wallace have taken over the coffee table and fans were not really feeling it.

Biggest complaints were about the new format:

Many complained about the new hosts, although Rosie Perez was an all around favorite.

Read more

4SeTV App Lets You Stream Four Channels At Once

4SeTV standalone imageMore is always better when it comes to television, right? That’s the idea of 4SeTV, a set top box and app that streams over the air broadcasts to a tablet or smart television. You buy the hardware and there are no monthly subscription fees or other costs, so getting into it is easy.

Through the free app, available for iOS and Android, you can split the screen, watching up to four channels at once. You can easily switch audio between the screens so when you want to flip between MSNBC and CNN morning shows or Thursday Night Football and “Scandal” it’s no problem.

It’s kind of like Aereo but with more screens, except that 4SeTV isn’t rebroadcasting the signal, so you can’t pause or record. But you can also count on it to not disappear because the FCC says so.

The bummer is that founder Hyung Lim started a Kickstarter campaign, ending this Thursday, and won’t reach his goal of $50,000. But that’s not going to stop him he says:

There are a lot of things I learned running the Kickstarter campaign for the first time and there are a lot of things I want to improve. One thing is that I’m targeting sports fans, and though they’re watching over the air broadcasts, they also watch a lot of ESPN and that’s been a major issue. I’m going to fix it by creating additional hardware and come back to the Kickstarter so that I can include content like ESPN along with the other.

He’s backed by hardware company DMT, “so I can continue the operation and development to reshape my messaging and things like that for the second round,” he says.

You can watch a demo from Lim here and check out the Kickstarter here.

NatGeo Channel Peel Campaign Proves Cross-Platform Retargeting Effectiveness

RStjSdnanIFgQyS-556x313-noPadIn July, National Geographic Channel employed a cross-platform marketing campaign for its show ‘Life Below Zero’ in which it utilized a new advertising solution from smart remote technology company Peel. The network was able to retarget viewers who had seen a linear TV ad for ‘Life Below Zero’ on Peel with 24 hours of being exposed.

Those who had seen the TV ad, and who use Peel, were served a full-screen mobile interstitial ad on the Peel Smart Remote app, which turns a smartphone or tablet into a TV remote control and has 90-million activated users.

“Peel is one of the few companies that is able to guarantee a one to one match of our target audience to our viewer,” Hayes Tauber, Senior Vice President of Consumer Marketing, National Geographic Channel, tells Lost Remote. ”What we find most appealing about their platform and their technology is their ability to follow the viewer from click to actual tune in, allowing us to measure channel viewership as a direct result of our paid advertising with Peel.” Read more

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