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Robert Downey Jr.: ‘Talk to Me, Twitter’

Robert Downey Jr. broke ranks from some other megastars not on Twitter recently, penning his first tweet on April 11.

Four days later, he’s got 1.22 million followers–not too shabby. He also thanked fans.

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MTV Releases Premiere of ‘Faking It’ Via the MTV App One Week Prior to Linear Debut

mtv-logoA host of Viacom properties – MTV, Comedy Central, VH1, and Logo – have recently had great success premiering new shows within its apps. MTV today announced that its newest scripted series, ‘Faking It,’ will be available exclusively via the MTV app on iOS and Android, and on Xbox Live (for those with Xbox 360s) for 48 hours. The new romantic comedy about two best friends who become popular only after being mistakenly outed as lesbians is set to premiere on April 22 at 10:30 P.M. EST.

In late 2013 we covered MTV’s in-app release of the documentary ‘Generation Cyro’ a week before the linear premiere. “We’ve been actively experimenting with introducing new shows on the app to help build awareness and buzz leading to the premiere on television,” Robyn DeMarco, Executive Vice President of Programming and Content Strategy for MTV, said at the time. “Our audiences are living on these devices and these platforms provide new opportunities to super serve exclusive content to our fans while simultaneously creating new ways to integrate our ad partners.”

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Comparing Season Premieres on Social: ‘Mad Men’ vs. ‘Game of Thrones’

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Two hit shows depicting very different historical eras premiered within a  week of each other, and the results show a large social difference.

As we reported, “Game of Thrones” season four premiere week (the premiere was April 6) generated over 300,000 tweets with 170,000 unique authors of those tweets for the week of March 31-April 6. These numbers placed “GOT” third on Nielsen Social’s Top 10 list.

Mad Men,” a longer-running show with a considerably smaller social footprint, premiered its final season to lower numbers: 60,000 tweets and 32,000 unique authors of those tweets for the week of April 7-April 13, placing in fourth on Nielsen Social’s Top 10 list.

“At this point the Game of Thrones roller-coaster ride is sparking lots of on-line conversation and speculation,” said Ammiel Kamon, EVP of products and marketing for Kontera, a social data insight provider for brand marketers.

“There are also many articles being written and consumed,” he continued. “Notably, the high intensity across all channels is bringing in new curious viewers. Mad Men’s premier has set a more subdued tone, which for now will satisfy their faithful audience, but is unlikely to bring new viewers to the series.”

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MSNBC and NowThis News Partner for 15-Second Videos

MSNBCLogo304x200TV News is becoming more Vine-like by the day, as MSNBC and video start-up NowThis News announced a joint video partnership called “15 Seconds To Truth” today.

The short news videos will air on MSNBC’s digital, social, and mobile platforms, while also airing on TV in and out of commercials.

“MSNBC viewers want honest and informed perspectives that explore the often overlooked angles of important stories,” said Phil Griffin, President of MSNBC. “With this new series we aim to continue delivering that unique vantage point in a visually gripping way, on-air and on mobile and social platforms.”

“NowThis is breaking the conventions of news to make it more visual, emotional, and personal for the social web” said Sean Mills, President of NowThis News. “By bringing content custom made for Twitter and Facebook to television, and not the other way around, MSNBC is embracing the possibilities of cross-platform news delivery in innovative new ways.”

This comes as CNN recently announced “CNN Digital Studios,” which will also produce short-form videos; one of them is called “15 second morning,” a bite-size news report.

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Popular Brands Get Social for ‘Mad Men’ Final Season Premiere

Our sister site PRNewser writes about popular companies leveraging the highly-anticipated final season premiere of AMC’s “Mad Men” to get their messages out.

Petco invented “MadDogs” and “GladMen” ahead of the premiere. And in honor of “Mad Men,” Domino’s Pizza went throwback:

And “Mad Men” itself launched a very advertising-industry appropriate social campaign ahead of its premiere.

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Zeebox Rebrands As Beamly, Evolves Beyond a Second Screen App

Beamly_Masterbrand_HeroZeebox today announced that it is launching its new services as Beamly. The rebranding is meant to signify the evolution of the company from a social TV companion and second screen app to a full-service content network; one that will allow fans to engage with their favorite shows throughout the week.

“A lot has happened in the evolution of social TV since we launched two years ago,” Jason Forbes, EVP and GM of Zeebox U.S., told Lost Remote. “We’ve seen our audience skew younger, with more than 60 percent of our audience now female and under 35. That demographic is a lot more social and wants more than a second screen app and TV guide, which is what we initially launched. They want a 24/7 social and content network for TV and that’s exactly what we’ve evolved to become.”

Beamly’s 24/7 approach can be broken down into five buckets: follow, find, chat, discover, and interact. TV fans will be able to follow shows and TV personalities, find and connect with others fans around shows, chat in Beamly’s TV Rooms, discover new shows, and interact with custom games, voting, and synched experiences.

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The Top 5 Social Moments From the 2014 MTV Movie Awards

mtvLast night’s MTV Movie Awards had no shortage of buzz-worthy social moments. The network had been prepping its social strategy since early March, employing boy blogger band Our2ndLife to promote the show, and introducing a Tumblr War Room with social influencers coming together to react to the show’s highlights in real-time. The War Room was on point, making memes and GIFs of the night’s best moments minutes after they happened. The buzz started when Grumpy Cat made a red carpet appearance sporting Pharrell’s mountain hat and peaked toward the end of the show when Zac Efron had his shirt ripped off on stage by Rita Ora.
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MTV’s Movie Awards integrate Vine into the broadcast with six second movie recaps

2014 MTV Movie Awards - ShowLast night during the Conan O’Brien hosted MTV Movie Awards, Vine wasn’t just used as a social marketing tool. At the  beginning of the show Conan introduced six second recaps of some of the year’s best films. This was a huge opportunity for Vine to be seen as more than just a social network but a legitimate medium for trailering top Hollywood films. Read more

Come to the Lost Remote Party and Get 20% Off Tickets to the TVNewser Show

The TVNewser, TVSpy and Lost Remote Party is just two days away! Come join the sites’ editors and your fellow media professionals for a few drinks at Bubble Lounge in Tribeca on Tuesday, April 15. Our parties are a great way to talk shop with colleagues across the industry and network with your fellow television news employees.

If you come to the party, you’ll also get a 20% discount on tickets to the TVNewser Show, which will be held April 29 at the New Yorker Hotel. So RSVP here, and we’ll see you Tuesday.

TVNewser, TVSpy and Lost Remote Party • Tuesday, April 15, • 6:30 – 8:30 p.m.

Bubble Lounge • 228 West Broadway

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Aereo Heading to Google Chromecast

AereoThe live TV on the Internet service Aereo will be available on Google Chromecast on May 29.

The move to Chromecast comes as Aereo makes updates for Android apps, allowing users to switch their programming to Chromecast.

Aereo allows Internet users access to live broadcast television and cloud DVR programs on their computers, tablets, and mobile devices. The network has drawn the ire of major broadcast networks, including CBS, Fox, ABC, and NBC, who petitioned the U.S. Supreme Court to hear their case against Aereo.

That case will be heard by the court on April 22. And we’ll be talking about the different scenarios if Aereo wins or loses the case on our first panel at the TVNewser Show in New York City on April 29.

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