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How social TV agency Darewin launched ‘The Walking Dead’ in France with a contagious campaign

Executing a social TV is challenging enough with a brand new season that hasn’t yet been released before in the U.S. Darewin, France’s premiere social TV agency had to deal with launching The Walking Dead in France, at a late time zone, two years after the U.S. launch where probably pirating meant that many had already seen the episodes. We spoke with Darewin founder and CEO Wale Gbadamosi Oyekanmi about launching the first Zombie attack on Twitter, with network NT1. Read more

An inside look at how Fox used Tumblr to grow ‘The Following’

The Following, Fox’s new thriller starring Kevin Bacon has taken an extremely unique approach to leveraging social TV. It has built a strong social TV following (pun intended) that plays up the name and themes of the show across one of the fastest growing social platforms, Tumblr. We interviewed  Robin Benty Fox’s senior director of current programming and digital scripted brands about the show’s social TV strategy. Read more

Exclusive: NBC News’ Ryan Osborn on the importance of better security for social TV

Last week’s Lost Remote NYC show brought together the best and most forward-thinking minds of the social TV industry. Ryan Osborn, NBC News Vice President of Digital Innovation took the stage to discuss one of the most important issues that has arisen for TV networks who deliver news via social. Read more

What if Twitter launched a #TV app? Here’s what it could look like

On the VC panel at the Lost Remote Show, Chris Fralic, partner at First Round Capital, praised Twitter’s approach to building a standalone music app that ties to external services like Spotify. He raised the idea that Twitter could do the same for TV, which certainly sounds plausible, especially as Twitter #Music continues to ride high on the App Store charts.

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Exclusive: Social TV results HBO’s Game of Thrones season three launch

The Lost Remote NYC show took place yesterday bringing together the brightest minds in social TV. I had the honor of leading the opening keynote with MTV President Stephen Friedman (who’s annual upfront is currently underway) and an afternoon session with some of the brightest minds on the network side of social TV. HBO Vice President of Social Media and Performance Marketing Sabrina Caluori presented results from their big Game of Thrones season three launch, exclusively at the event.  Read more

ABC News launching ‘Social Soundtracker’

At a press conference in its New York headquarters this morning, ABC News launched a new product it calls the “Social Soundtracker.” The product is meant to serve as a second screen device, or as an added layer on top of the program you are watching. At launch it will be available on desktop, with a mobile app coming on May. So, what does it do?

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Exclusive: How Bravo has the most loyal fans

The first Lost Remote NYC Show is underway. We’ve already heard from MTV President Stephen Friedman and have an exciting morning that’s including talks from Facebook, Reddit and more. Bravo Digital Media Executive Vice President Lisa Hsia was just on stage presenting an exciting new piece of research exclusively with the audience. Here’s an inside look at how Bravo has the most loyal fans, how social editions of their shows perform better, details on @TheBravoholic and more. Read more

Exclusive: The results from USA Network’s TheS#cialSector for Psych

The Lost Remote Show is coming to an end and after an exciting day of social TV, we have some more big news to report. USA Network’s Jesse Redniss just presented results from their big social TV initiative TheS#cialSector, their big initiative for Psych this year. Here are the results. Read more

Exclusive: How Discovery’s producing more than 100 hours of live, on-air social TV

The Lost Remote NYC show is underway and the day continues to reveal how mature the social TV world has become. Discovery Communications Senior Vice President of Digital Media Guhan Selvaretnam just revealed how essential social is to Discovery’s programming across their different networks.  Here are the details presented exclusively at today’s event. Read more

Exclusive: CNN discusses being the first news program to debut a ‘Social Encore’ for ‘Anthony Bourdain: Parts Unknown’

The Lost Remote Show continues to showcase the best of social TV. CNN, which recently took home the Shorty Industry Award for Best Use of Social Media for News for the second year in a row, just presented. Steve Krakauer, Senior Digital Producer for CNN just presented on the network’s brand new show, “Anthony Bourdain: Parts Unknown,” which recently premiered. Here’s what he discussed. Read more

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