As self-proclaimed TV fanatics, we often find ourselves getting way more involved with the lives of our favorite TV show characters than might be considered healthy. Thanks to the latest trend in social TV, all those marathons of Homeland and Game of Thrones are starting to look like they might finally pay off. Social TV gamification – incorporating game thinking and mechanics into the social TV experience – has been around for a few years, but it’s seen a lot of growth in the last few months as users seek a deeper level of engagement with their favorite shows through platforms like Viggle and GetGlue, rewards apps, and Insticator, the platform I launched, a responsive web-based platform that rewards users simply for predicting show outcomes. Read more
CBC, Canada’s national public broadcaster, is breaking new ground with an ambitious social TV effort for Battle of the Blades, the network’s prime-time figure skating show. On October 7, Dan Rose, Facebook’s vice president of partnerships, announced that CBC was one of a selected number of international broadcasters to gain access to Facebook’s new TV tools, which we wrote about last month. Read more
The results of a recent study conducted by VivaKi’s The Pool –and unveiled during Advertising Week – truly demonstrate the need for advertisers to engage with TV audiences on both the first and second screens. The study, titled “Two Screen TV Lane,” included research with two advertisers, including Kraft, and other participants included Viacom, zeebox, Alternate Routes, comScore and Tobii Technology. The research itself included four components: focus groups, eye-tracking, attitudinal analysis, and behavioral analysis. Read more
Across the US, students are encouraged to volunteer and participate in community service projects. Aidan Cassidy, a retired police officer from North Carolina, would like to see people of all ages feel encouraged to participate in service projects and volunteer their time. Volunteer efforts can help keep a community safe, improve quality of life for numerous people and reach the next generation.
A Chance for Growth
Participating in community service projects or volunteering with a local organization give you a chance to grow and challenge yourself, notes Aidan Cassidy. People become very comfortable in their day-to-day-lives and perhaps even a little bored with what they do each day. Spending a few hours a week volunteering with a group such as a church, neighborhood association, animal shelter or recreation center will allow you to develop new skills and sharpen under-used skills, all while helping those around you. Read more
Comcast and Twitter have struck a deal that will take the relationship between TV and the social service to another level. The companies are debuting “See It” in November for Comcast Xfinity TV customers. If a Twitter user discovers or sees a tweet about a TV show or movie, the “See it” button on Twitter will let them tune to that channel on their TV, start it over on their TV, DVR the show, set a reminder to watch the show or order movie tickets through (Comcast-owned) Fandango.
“Your remote control is no longer just a remote control.” This tagline belongs to app maker and social TV company Peel, whose app recently reached 25 million registered users worldwide. The app turns your smartphone or tablet into a universal remote, content recommender, and reminder platform. While the phone-as-universal remote concept is not new, based on Peel’s numbers, its users are both savvy and avid tv watchers, which is certain to intrigue advertisers. Read more