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‘House of Cards’ Creator: Show ‘Benefited Greatly’ from Netflix Binge-Watching

House of Cards“House of Cards” was one of two original Netflix shows to win Peabody Awards Monday, and Lost Remote caught up with show creator Beau Willimon on the red carpet.

“They [Netflix] really took a visionary tact on all of this,” Willimon said. “They said, look if we put the choice in the viewers’ hands as to how they want to experience a television show, it maximizes their viewing experience. Anytime you do that, you have a better chance of people jumping on board, and getting invested. In our case, we benefited greatly from that choice.”

Willimon also talked about how, as a writer, the binge-watching model affects his writing.

“Yes, and no. At the end of the day, we can’t control how people will watch the show. Some people will binge, other people will spread it over the course of weeks or months. It just has to be a good story, either way. It has to be able to work in both extremes.”

He added that Netflix’s off-the-bat two-season commitment to “HOC” helped with the storytelling process.

“It allowed us to dive into the story in a much more sophisticated and expansive way than you might on a typical network because we knew we had at least 26 episodes at a bare minimum, and that means that you can layer the story in ways you can’t when you might have nine episodes upfront.”

HBO Classics Now Available on Amazon Prime

AmazonHBO-Logo2The exclusive deal between Amazon and HBO goes into effect today as the first wave of HBO classics are available on Amazon Prime.

“The Sopranos,” “Six Feet Under,” “The Wire,” “Big Love,” “Eastbound & Down,” “Oz,” “Band of Brothers,” and “Deadwood” are now available on Amazon Prime instant video, at no additional cost to subscribers. Early seasons of current shows are also available, including “Boardwalk Empire” and “True Blood.”

Other hit shows, including “Girls,” “The Newsroom,” and “Veep” will become available in later years of the agreement. And HBO GO will also become available on Fire TV, Amazon’s recently-announced set-top box.

Emmys’ Television Academy hosts mixer at Facebook HQ in NYC

photoThe Television Academy, the body that picks the winners for the Emmys held an important mixer yesterday at Facebook’s HQ in NYC. “The Academy of Television Arts & Sciences was founded in 1946 — just one month after network television was born,” according to their website. The Academy’s Interactive Media Peer Group Executive Committee and Governors Seth Shapiro and Marc Johnson attended in an event that was the first in a series of events to highlight winners and remind the social TV world how important their organization is to the future of social media and television. Lost Remote was there to capture the highlights. Read more

Is the Selfie Dead?

We covered “Orange Is the New Black” star Taylor Schilling‘s Webby Award victory for best actress, but there was a slightly more downer moment during the awards ceremony: a memorial for the selfie.

The award show played a video memorializing the selfie, tracked by somber music as it showed less than classy selfies. Some of the images responsible for the death of the popular mobile photo-taking practice include President Obama’s selfie at Nelson Mandela‘s funeral, the “unfit mother selfie,” the “duckface selfie,” and more.

How Telescope-Powered Voting Helps ‘The Voice’ Set Twitter Records

thevoiceNBC’s ‘The Voice’ is one of the most social shows for good reason: throughout this season, fans have been able to have a direct impact on the results of the show by tweeting. #VoiceTailgate and #VoiceSave have taken participation TV to the next level, and according to Twitter, “the May 13 episode of “The Voice” became the most tweeted-about TV series episode since Nielsen Social began measuring Twitter television conversation in 2011.” The 1.92 million Tweets were seen 29.8 million times by 3.8 million people.

In November, ‘The Voice’ introduced #VoiceSave, which has given fans the power to save their favorite contestants in real-time during the live elimination show. Then, in April, ‘The Voice’ launched #VoiceTailgate, a social TV pre show where “viewers will be able to feel intimately involved with ‘The Voice’ coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat,Pinterest and Tumblr.”

#VoiceSave is powered by Telescope, a social TV company that is able to help networks implement accurate, real-time, fan participation activations. Participation TV lends itself particularly well to award shows, sporting events, and singing competitions, but Telescope’s impressive client roster also includes MSNBC, BBC, and Macy’s.

Lost Remote asked Telescope CEO Jason George, who has worked in the iTV space since 1994, whether #VoiceSave and #VoiceTailgate serve as a counter argument to NBC research chief Alan Wurtzel’s recent comments that Twitter does not impact ratings. “I’m not a stats or data guy, so I honestly don’t know the validity – but I try to look at it logically:” George began, “if, as with #VoiceSave, a campaign is exposing my brand to 3.8m people in a short space of time, is it likely that will have an effect on viewer awareness and their likelihood to tune in? I’d think so, though creating a causal relationship between this and an actual rating eyeball is going to be tricky, I imagine.” Read more

Nielsen: We now know who’s tweeting about TV

Screen Shot 2014-05-20 at 10.25.34 PMOn Monday, Nielsen Social released some major insights on the demographics behind people tweeting about TV. “With the launch of demographics for Nielsen Twitter TV Ratings, we now know” who the viewers are tweeting and who’s seeing their tweets. Here are the major details from their analysis:

An initial analysis of Twitter TV demographics across 273 broadcast and cable program episodes reveals three important findings. First, there’s a broad age and gender distribution across programming. Second, there are significant differences in the age and gender profiles of Tweeters across programming types. Most importantly, Twitter enables TV networks and advertisers to reach audiences beyond their core demographics. Read more

Roku Declares ‘National Streaming Day’

In honor of its sixth anniversary, Saratoga, California Mayor Emily Lo declared today “National Streaming Day” outside streaming-TV innovator Roku‘s California headquarters.

The streaming-TV device, the first one to stream Netflix to TV boxes, has spawned many second screen advancements over the years, including similar products like Google Chromecast and Apple TV. Overall, about 42 million U.S. households have a TV connected to the Internet. Also, devices like Roku gave original, web-only streaming shows like Netflix’s “House of Cards” and “Orange Is the New Black” an important platform for viewing.

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‘Veep’ Bringing Fake Campaign Smearing to Social

If you follow HBO’s “Veep,” you know Vice President Selina Meyer is in the throes of a presidential campaign this season.

Apparently, the fictional VP has forces hell-bent on stopping her from reaching the White House.

Another negative ad against Meyer is up on Twitter, and it humorously borrows from a real-life campaign ad against then-Senator Obama from 2008.

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‘Orange Is the New Black’ Stars: ‘It’s Great to Live in the Social Media Era’

Orange is the New Black's Danielle Brooks, Dascha Polanco, Selenis Leyva, Adirenne C. Moore and Natasha Lyonne“Orange Is the New Black” took home a Peabody Award yesterday, and Lost Remote was on the red carpet to talk to two of the show’s actresses about “OITNB’s” social media interaction with fans.

Selenis Leyva, who plays inmate Gloria Mendoza, says social media has been great for connecting the cast with fans.

“It’s been great to get that personal connection with the fans. We have so many fans who follow us everywhere and give us so much love, especially on Twitter and Instagram. It’s just wonderful…it’s great to live in the social media era, and really connect with fans, and hear what they have to say.”

Mendoza also tells us how Netflix’s binge-watching model occasionally keeps her locked up in her house.

“You know life changed…if it came out on a Friday, Saturday morning I couldn’t go out and get a cup of coffee without people recognizing…and that’s wonderful. It was a little bit overwhelming, but for me, as a Netflix watcher, I love having control over what I watch and how much I watch.”

Her fellow “inmate” Natasha Lyonne (Nicky Nichols), echoed her castmate’s sentiments.

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AMC’s ‘Halt and Catch Fire’ becomes first show to premiere on Tumblr

Screen Shot 2014-05-19 at 11.52.28 PMAMC is entering a pivotal moment in its existence. Breaking Bad is over, Mad Men is coming to an end and The Walking Dead is still wildly popular, but no longer new. The network is eager to launch new hits and has begun to do so. To help bring their content to social TV AMC has become the first network to premiere a show on Tumblr. Very fittingly the show, “Halt and Catch Fire” is a drama set in the 80s as the personal computer is on the rise.  Read more

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