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Why gamification is the future of social TV

945976_370719486392379_1314388605_n(Guest post by Zack Dugow. Zack is Founder and CEO of Insticator.com. Currently, the shows he can’t get enough of are Game of Thrones, Homeland, and Boardwalk Empire.)

As self-proclaimed TV fanatics, we often find ourselves getting way more involved with the lives of our favorite TV show characters than might be considered healthy. Thanks to the latest trend in social TV, all those marathons of Homeland and Game of Thrones are starting to look like they might finally pay off. Social TV gamification – incorporating game thinking and mechanics into the social TV experience – has been around for a few years, but it’s seen a lot of growth in the last few months as users seek a deeper level of engagement with their favorite shows through platforms like Viggle and GetGlue, rewards apps, and Insticator, the platform I launched, a responsive web-based platform that rewards users simply for predicting show outcomes.  Read more

CBC partners with Facebook, becomes first international partner to use new tools on-air

battle_of_the_blades1CBC, Canada’s national public broadcaster, is breaking new ground with an ambitious social TV effort for Battle of the Blades, the network’s prime-time figure skating show. On October 7, Dan Rose, Facebook’s vice president of partnerships, announced that CBC was one of a selected number of international broadcasters to gain access to Facebook’s new TV tools, which we wrote about last month. Read more

Study reveals new kind of TV viewer: the “power breaker”

560.ab.zeebox.092612The results of a recent study conducted by VivaKi’s The Pool –and unveiled during Advertising Week – truly demonstrate the need for advertisers to engage with TV audiences on both the first and second screens. The study, titled “Two Screen TV Lane,” included research with two advertisers, including Kraft, and other participants included Viacom, zeebox, Alternate Routes, comScore and Tobii Technology. The research itself included four components: focus groups, eye-tracking, attitudinal analysis, and behavioral analysis. Read more

VH1 launches new app, redefines all in one social, on-demand and sync experiences

Screen Shot 2013-10-17 at 8.26.57 AMToday, VH1 has launched a brand new app that brings together linear content, social features and second screen sync in a one-stop shop that communicates how the industry has evolved and grown on the second screen. Here are the details. Read more

How ‘GetThis’ is allowing you to discover, share and shop while you watch TV

Screen Shot 2013-10-16 at 1.04.21 PMTV fans go nuts over the products their favorite characters use, wear and buy. The promise of social and connected TV means that those products are more accessible than ever. Get★This a Los Angeles based social TV company is tackling this problem and already has some impressive partnerships that will let you social TV shop ’till you drop. We interviewed founder Lisa Farris about her company. Read more

Aidan Cassidy on the Value of Serving the Community

Across the US, students are encouraged to volunteer and participate in community service projects. Aidan Cassidy, a retired police officer from North Carolina, would like to see people of all ages feel encouraged to participate in service projects and volunteer their time. Volunteer efforts can help keep a community safe, improve quality of life for numerous people and reach the next generation.

A Chance for Growth

Participating in community service projects or volunteering with a local organization give you a chance to grow and challenge yourself, notes Aidan Cassidy. People become very comfortable in their day-to-day-lives and perhaps even a little bored with what they do each day. Spending a few hours a week volunteering with a group such as a church, neighborhood association, animal shelter or recreation center will allow you to develop new skills and sharpen under-used skills, all while helping those around you. Read more

How ‘Stevie’ is curating celebrities’ social channels into TV style content

STEVIE RIHANNAStevie, the Tel Aviv-based social TV startup we started covering in 2012 is continuing to innovate through curation. Like TV programmers and schedulers who spend endless hours placing TV in a certain linear format for viewers, Stevie is trying to make sense of celebrities’ massive influence on social to offer premium content. Read more

Comcast, Twitter strike deal for innovative ‘See It’ feature

SeeItTwitterComcast and Twitter have struck a deal that will take the relationship between TV and the social service to another level. The companies are debuting “See It” in November for Comcast Xfinity TV customers. If a Twitter user discovers or sees a tweet about a TV show or movie, the “See it” button on Twitter will let them tune to that channel on their TV, start it over on their TV, DVR the show, set a reminder to watch the show or order movie tickets through (Comcast-owned) Fandango.

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How Peel is shaking up the TV (and remote) industry

unnamed“Your remote control is no longer just a remote control.” This tagline belongs to app maker and social TV company Peel, whose app recently reached 25 million registered users worldwide. The app turns your smartphone or tablet into a universal remote, content recommender, and reminder platform. While the phone-as-universal remote concept is not new, based on Peel’s numbers, its users are both savvy and avid tv watchers, which is certain to intrigue advertisers. Read more

Twitter IPO S-1 takeaways for the social TV industry

downloadTwitter’s S-1 paperwork for their highly anticipated IPO was revealed. Social TV expert James Neufeld wrote a detailed analysis of takeaways for the social TV industry. Neufeld, previously of never.no recently founded SAM, “an online social asset management platform for news and media professionals,” which is, “currently in Private Beta with 5 of the worlds leading newsrooms.” Read more

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