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Viggle Continues Adding to Social TV Patent Portfolio

screenshots_304x200Viggle last week announced that it received a Notice of Allowance from the U.S. Patent and Trademark Office (“USPTO”) for “Portfolio Optimization for Media Merchandising.” The patent is for the company’s proprietary technology that “analyzes content distribution patterns over time to recommend the most optimal time and channel for distributing content to achieve higher levels of engagement.”

While the news may not have an immediate impact, the patent is a major victory for the company, and it will give marketers another tool to better engage with TV fans.

The Viggle portfolio includes the company’s eponymous mobile app, which listens to what is on TV and rewards users with points for watching, and the recently-acquired Wetpaint, an entertainment and social media platform. Read more

‘NCIS: LA’s’ Barrett Foa Serving as The Tony Awards’ Go-to Social Reporter

FoaHe plays a tech operator on “NCIS: Los Angeles,” stars as Barbra Streisand‘s basement worker in Broadway’s “Buyer & Cellar,” and now Barrett Foa is reprising his role as The Tony Awards’ social media reporter.

Foa will be the go-to social presence for Sunday’s awards ceremony, sharing behind-the-scenes photos, videos, and interviews via his @BarrettFoa Twitter handle. He’ll also tweet out top moments and images from rehearsals. Fans will be able to follow Barrett’s social activities at CBS.com/barrett.

Unlike last year, Foa will have a social checklist to complete—15 of them to be exact. Taking an on-stage selfie, tracking down an actual Tony Award and then tweeting the photo, and sparring with “Rocky” star Andy Karl are just three of the tasks Foa will have to complete.

“If you have a Tony Awards dare for me, tweet it out and I’ll try and get it done,” Foa told Mashable. “The wackier, the more fun, the better. There’s something so quirky and fun and nerdy about the Tony Awards. … We’re dorks being silly up there.”

We’ll keep an eye out for Foa’s social antics ahead of the Tony’s, which air Sunday at 8pmET on CBS.

And the Top Social Shows of the 2013-2014 TV Season Were…

Nielsen Social is out with its end of TV season analysis, noting some of social TV’s biggest winners for the 2013-2014 TV season.

AMC’s “Breaking Bad,” which wrapped its legendary five-season run one month into the TV season, was the top show in terms of social reach. In fact, its series finale on September 29, 2013, set the record for reach in a single airing, and over time; it reached 9.1 million people across the night, with 51,000 tweets mentioning @aaronpaul_8 (Aaron Paul) and 19,000 mentioning @BryanCranston (Bryan Cranston).

Here were the top 10 social series on Twitter.
Nielsen Social

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Fans react to the mid-season wrap up of Mad Men’s final season (spoiler alert)

Screen Shot 2014-06-01 at 10.51.22 PMMad Men wrapped up its mid-season finale last week with some major plot turns. AMC’s hit show is nearing its final end in 2015 but in the mean time, fans need to try and make sense of the cryptically weird, yet satisfying wrap up to the 2014 set of episodes. For this week’s partnership with Mashwork’s Canvs, they took a look at the episode to shed light on what active social TV fans thought. Read more

The cast of Bravo’s ‘The People’s Couch’ discuss using social while watching TV on TV

The People's Couch - Season 1In October, we wrote about Bravo’s “The People’s Couch” a show that features different sets of families and friends as they watch TV’s most popular shows that air throughout the week as the audiences at home watch their reactions. The show is coming back next week with one hour episodes beginning on June 3rd from 10-11pm. In addition to being a TV show about watching TV a social TV community has emerged around the characters and the shows they’re watching creating the perfectly meta social TV mix. We interviewed the Zeno family and the guys on the show about social TV and being on the show. Read more

WhatsApp to be Key Part of Mediaset España’s World Cup Social TV Strategy

Directo-multicamara-sociales-central-datos_MDSIMA20140527_0301_39Mediaset España this week announced a partnership with WhatsApp as the network prepares its social TV strategy ahead of the 2014 FIFA World Cup.

Mediaset España, which owns Telecinco and Cuatro and has been one of the leading social TV broadcasters in Spain, will seek to tap into WhatsApp’s 26 million active Spanish users. The network has created a World Cup hub at www.telecinco.es/mundialbrasil2014, and fans will be able to stream up to six games at a time. Between Telecinco and Cuatro, Mediaset Spain will broadcast a total of 25 matches.

As part of the deal with WhatsApp, which was acquired by Facebook in February, Mediaset will provide viewers with a phone number and ask them send pictures and comments to be posted to Mediaset’s World Cup microsite. Mediaset will also be able to provide fans with scores and updates. Read more

Report: Sony and Hulu in Talks to Revive ‘Community’ for Sixth Season

CommunityFans of the recently cancelledCommunity” might have reason to rejoice, as Sony Pictures Television is in talks with streaming service Hulu to air new episodes, TheWrap reports.

Hulu already has the digital rights to repeats on the show’s first five seasons. “Community” is also the type of series that does well on streaming sites due to its niche comedy and very strong online fan community — that doesn’t always translate to live viewership metrics still used heavily by networks to measure a show’s success.

A sixth season on Hulu would be a victory for the show’s fans, who spurred the hashtag #SixthSeasonandaMovie before the show got cancelled. As we reported, after the show was cancelled earlier this month, fans looked toward Netflix as a possible platform for its revival.

Social Sentiment and Actionable Insights: Mashwork Partners with PunchTab

cabvsLast month we wrote about ‘Canvs,’ the new social sentiment platform launched by the analytics company ‘Mashwork.’ Now, Mashwork is partnering with ‘PunchTab’ to give entertainment marketers an even deeper understanding of consumer behavior and sentiment. The Silicon-Valley based PunchTab is a multi-platform engagement and insights platform.

“They’re no longer content just to know how much volume—they want context, Mashwork CEO and founder Jared Feldman told Lost Remote in April. “It’s one thing to be able to tell that Twitter volume spiked during a key sequence in your show, but it’s another thing entirely to be able to tell that women loved the moment, men hated it, and people who make more than $75k a year found it boring. Those are the kind of insights Canvs provides.”

Combining this type of data with PunchTab’s second screen solution will give social decision makers the tools needed to execute future social TV campaigns. Here is an example of how the partnership could work, via the release: Read more

Android Users Want to Control TV and Video Experience with Their Phones (Infographic)

appcarouselAppCarousel, a leading app creation and app management company used by many mobile phone and TV manufacturers, recently launched ReachPlay, an over-the-top media solution.

ReachPlay is a video and advertising platform that will allow content creators, networks, and aggregators to deliver a seamless TV Everywhere experience to users that is also profitable. ReachPlay will support Google Chromecast, and will be developed with a mobile-first mindset.

Why mobile-first? ReachPlay recently surveyed Android users in the US on their TV viewing habits, and the results confirm that mobile is the preferred choice for watching video: Read more

How GoGoGab is aiming to change social TV interactions with celebrities and brands

Screen Shot 2014-05-29 at 4.06.16 PMThe social TV startup world is in flux. Many platforms have come and gone as Twitter, Facebook, reddit, Pinterest and Tumblr solidified their ownership over the social TV conversations. One area that’s still pretty social media primitive is the most popular way that celebrities interact with each other during television, an area that Twitter values as extremely important too. GoGoGab is a new platform, in beta, that helps you “chat with your favorite stars live.” You can sign up for their beta here. We interviewed CEO and Founder Richard Janes about how the platform fits into social TV. Read more

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