As a whole, there is no doubt that social media has made the world of television even more awesome. Viewers can interact directly with actors, producers and executives, and the water cooler effect makes talking with friends about the latest episode of “Homeland” (or “Masterchef,” or “Big Bang Theory” or whichever show you prefer) that much more enjoyable. That said, there are still perils associated with social media, and a pair of incidents in the last few days offer learning experiences.
As any LostRemote reader knows, the BET Awards are a pretty big deal. Each June, the show honoring the achievements of African-Americans in music, sports and entertainment, pretty much takes over Twitter as fans tweet every WTF moment. The 2012 ceremony even surpassed the Oscars in social activity, and the network is stepping things up once again for this year’s event, which airs Sunday, June 30 at 8pm ET: the whole thing will be open to the public with the BET Experience in L.A.
There are many times when people look at the general market award shows and say, “Why’d they ignore this actor?” or “Why’d they ignore this movie?” But we never get that question. We celebrate the achievements of African-Americans throughout the year, whether it’s the BET Awards where we’re doing music, movies and sports, or the BET Honors when we acknowledge people’s lifetime achievements, or Black Girls Rock, which is really about empowering young, Black women — those you’ve heard of and those you haven’t heard of who are doing great things in the community. So we enjoy being able to celebrate our own.
Showtime’s hyped new Liev Schreiber (somewhat of a Jerry McGuire meets Tony Soprano) drama will partner with the New York Times for an extremely interesting second screen ad experience on The New York Times iPad app. The media company just revealed the details on how they’ll be leveraging their large second screen audience for this premiere.
MTV completed the fourth version of it’s OMAs, their awards platform targeted towards honoring digital and the web. Last year we participated in the 24-hour bus ride OMAs that ended with the Flaming Lips breaking a record in New Orleans. This year the OMAs once again set to break some recors. Read more
Instagram video is just a few days old, but TV has already flocked to the new 15-second video platform. A fun early use of the platform was executed by Olympian Apolo Ohno as part of the launch of his new GSN series that “features competitors facing up to 10 challenges that escalate in level of difficulty using everyday household items.” Here are the details. Read more
Vine is no longer just a trendy social media tool for short video. The Twitter-owned video app is now the medium in which logo will air a 22-episode series titled, “The Vines of Sauvignon Blanc.” The networked announced that this is the first soap opera to air on Vine and will follow, “the heart-wrenching tale of a wealthy vineyard owner who is told he only has two minutes and six seconds to live as his family plots for power and prestige, all while being incredibly pressed for time.” Here are the details. Read more
Lost Remote is excited to announce a new partnership with Crimson Hexagon, a social media analytics company that will be providing weekly analysis on fall television, months before fall television begins. What was once a conversation that only happened when fall TV aired has now become an ongoing buzz-building moment from the day the show is announced. Crimson provided an analysis on ABC’s new show about Marvel’s The Avengers called “Agents of S.H.I.E.L.D.” Read more
As many expected, Instagram announced the addition of video in a press conference today: up to 15 second clips with 13 different filters, basic on-the-fly editing, custom thumbnails and an image stabilization technology called Cinema. “This is the same Instagram we know and love, but it moves,” explained co-founder Kevin Systrom. The updated app is now available, both on iOS and Android.