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Lost Remote Announces West Coast Show- Registration is Now Live

 LostRemoteShowAfter seeing great success in New York, Lost Remote is bringing its hit conference to Los Angeles this December 13. Attendees will gain practical insight and actionable advice from creative tactics on engaging viewers to case studies on capitalizing on the second screen. 
Gather perspective from top thinkers at NBC News, Fox Broadcasting, Roku, Sling Media, Mass Relevance, and Facebook. Dave Howe, President of Syfy, will serve as the event’s keynote speaker. 
Lost Remote’s Cory Bergman and Natan Edelsburg are chairing this event, so attendees can expect to grasp a thorough knowledge of the latest trends, challenges, and opportunities in social TV. 

Nielsen’s Twitter rating goes live this week

nielsen-twitterNielsen is firing up a new metric today that measures the unique reach of tweets tied to TV shows. The Twitter rating looks at the universe of people who saw — not necessarily engaged with — tweets about a particular show. “If your show is creating conversations on Twitter, it is more valuable, and you should get credit for that,” said Rachael Horwitz, a spokeswoman for Twitter.

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An interview with Bravo’s Lara Spotts about ‘The People’s Couch’

Screen Shot 2013-10-04 at 6.16.34 PMThis weekend Bravo is launching a TV show about watching TV. This exciting mini-series is “based on the successful UK show, ‘Gogglebox,’”. According to the network’s release, ‘The People’s Couch’ is a new three-episode, limited series that features real people watching and commenting on popular shows and news from the past week.” We interviewed Lara Spotts Bravo’s Vice President of Development about the new show. Read more

Crimson Hexagon’s analysis on the annual #CBSTweetWeek

CBSTweetWeekGenderCBS continues to produce “Tweet Week” in honor of fall TV. The massive celeb social TV week was analyzed by Crimson Hexagon who we’ve been publishing reports with on fall TV for months. Here are there findings. Read more

How Cinnabon became part of the social TV conversation around Breaking Bad

Screen Shot 2013-10-01 at 3.04.27 AMThe best brands in the world today have smart and savvy social media teams who are curators, writers, community organizers and always paying attention to what’s happening in pop culture. Just over a week ago as the second to last episode of Breaking Bad aired, Cinnabon heard it was part of the episode and joined the social TV conversation. We interviewed Jonathan Brewer, Director of Awesome for BTC Revolutions the agency that works with Cinnabon. Read more

How USA Network is using social to redefine TV syndication

Screen Shot 2013-10-01 at 2.45.03 AMModern Family just launched in syndication on USA Network, a big win for the network that’s not usually known for its comedy. If you’ve never seen Modern Family, or heard of the hit show you might not even know it’s only a syndication launch with the network’s smart, social-TV savvy launch strategy.  Read more

Facebook showcases big ‘Breaking Bad’ numbers as it courts TV industry

breakingbadAfter every big TV event, Twitter is quick to share its social TV stats for the broadcast. But with Facebook suddenly in the social TV race, it shared its own numbers the morning after the “Breaking Bad” finale on AMC. And as you might imagine, Facebook’s sheer reach plays to its advantage.

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Infographic: The rise of social calls to action in TV ads

Civolution_logoWith Advertising Week over, it is worth pointing out just how much television advertising has changed in the past few years. Whereas Twitter and Facebook calls to action did not exist as little as seven years ago, now, 9.9% of television ads feature a Twitter hashtag while 6.4% of ads feature a Facebook URL or hashtag. At-tech provider Civolution has put together the infographic below on social media hashtag usage. Some highlights from the infographic. Read more

To ‘Amplify’ highlights in real-time, the NFL completes deal with Twitter

nflAccording to the Wall Street Journal yesterday, the National Football League has reached a deal with Twitter to use the social network’s Amplify product to make highlights and other content available to users both during and after games. Read more

Australian comedies and a network geared towards millennials: a Q&A with Pivot’s Kent Rees

34423Pivot, a network that launched on August 1st by Participant Media focuses solely on millennials. The mission of Participant Media and its founder Jeff Skoll is to provide “entertainment that inspires social change,” and after a year of research, Pivot determined that millennials are more socially inclined than any demographic. All programming has been focused towards this demographic accordingly. On the day the network premiered, so did the Australian comedy “Please Like Me,” featuring Josh Thomas, and it is the network’s featured show. Read more