Nielsen is firing up a new metric today that measures the unique reach of tweets tied to TV shows. The Twitter rating looks at the universe of people who saw — not necessarily engaged with — tweets about a particular show. “If your show is creating conversations on Twitter, it is more valuable, and you should get credit for that,” said Rachael Horwitz, a spokeswoman for Twitter.
This weekend Bravo is launching a TV show about watching TV. This exciting mini-series is “based on the successful UK show, ‘Gogglebox,’”. According to the network’s release, ‘The People’s Couch’ is a new three-episode, limited series that features real people watching and commenting on popular shows and news from the past week.” We interviewed Lara Spotts Bravo’s Vice President of Development about the new show. Read more
After every big TV event, Twitter is quick to share its social TV stats for the broadcast. But with Facebook suddenly in the social TV race, it shared its own numbers the morning after the “Breaking Bad” finale on AMC. And as you might imagine, Facebook’s sheer reach plays to its advantage.
Pivot, a network that launched on August 1st by Participant Media focuses solely on millennials. The mission of Participant Media and its founder Jeff Skoll is to provide “entertainment that inspires social change,” and after a year of research, Pivot determined that millennials are more socially inclined than any demographic. All programming has been focused towards this demographic accordingly. On the day the network premiered, so did the Australian comedy “Please Like Me,” featuring Josh Thomas, and it is the network’s featured show. Read more