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Bravo gives pets of ‘Real Housewives of Beverly Hills’ fans chance to be #GiggysBFF

Last Monday, during  The Real Housewives of Beverly Hills,’ Bravo premiered a promo that will give fans the chance to have their pets featured in a commercial.

Fans simply have to post a photo of their pets to Twitter or Instagram with the hashtag #GiggysBFF, and the winning pet will star alongside Giggy, cast member Lisa Vanderpump’s Pomeranian, in a future spot.

Within three days of the promo, #GiggysBFF received more than 9K photo submissions.

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‘True Detective’ Finale Crashes HBO Go

HBO Go crashed last night during new hit ‘True Detective’s” season finale, leaving lots of fans angry.

This morning, HBO said the problem was fixed.

The reason for the crash has not been revealed, but common sense would indicate all those users borrowing their mothers, brothers, and work colleagues account passwords to watch created more online users than available bandwith.

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Why MTV is teaming up with Our2ndLife to promote the 2014 Movie Awards

mtv-movie-awards-2014-nominationsMTV is quickly becoming the leader in leveraging content marketing and social influencers to drive social TV initiatives. In January, the network hired a 21 year old social media editor, Kaitlyn Vella, who, as part of a duo called ‘The Wolf Pack,’ posted recap rap songs to YouTube about episodes of ‘Teen Wolf.’

“An influencer in her own right, we recognized her as a great talent and snapped her up as soon as she finished school,” Tom Fishman, Vice of Content Marketing and Fan Engagement for MTV, told Lost Remote. “One of the many things about her we loved was her great familiarity with young, up-and-coming social content creatives, and when we started building our influencer network in anticipation of the 2013 VMAs, Kaitlyn turned us on to O2L.”

Our2ndLife (O2L), a pop culture blogger boy band, will work alongside MTV’s social team to create and socialize content tied to the 2014 MTV Movie Awards. O2L has 1.5 million YouTube followers and 483,000 Twitter followers.

According to MTV, “[t]his marks the first time a television network has collaborated with a social influencer for the entirety of an annual tentpole event.”  The partnership has kicked off already: MTV has supplemented their traditional nominations announcement with a special featuring ‘After Hours’ host Josh Horowitz and O2L. The content has been appearing on MTV and across O2L’s social channels. Read more

Ellen’s Oscars Moments Still Causing Stir on Social

Five days after Ellen Degeneres‘ star-studded Oscars selfie that obliterated the previous retweet record and humongous pizza order, social media is still reacting.

“The Simpsons” on Fox has their own version of the Oscars selfie.

“Scandal” star Darby Stanchfield tweeted at Ellen asking what her pizza preference was.

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‘Cosmos’ Sequel Creating Space Buzz on Social

CosmosOver three decades after the original “Cosmos: A Personal Voyage” brought viewers on a space adventure, there is an outer space sequel causing buzz on social.

“Cosmos: A Spacetime Odyssey” starring astrophysicist Neil deGrasse Tyson and produced by Seth MacFarlane premieres Sunday night at 9pmET on Fox, and hopes to spread the Carl Sagan classic to a much wider audience.

“COSMOS: A SPACETIME ODYSSY is a truly powerful series that has the potential to inspire a new generation to take an interest in science and the world around us,” Fox Broadcasting Company EVP of Marketing and Communications Shannon Ryan tells Lost Remote.

At Tuesday night’s premiere event at Los Angeles’ Griffith Observatory—where the original COSMOS premiered almost 35 years ago—a satellite feed fed the first episode to planeteria, museums, and theatres around the the country. There was also a live stream featuring a Q & A with host deGrasse Tyson, MacFarlane, and other producers streamed to 10 cities in America. Read more

How Jimmy Fallon is winning the late night battle online

3026676-inline-tngtpostbrooklynbridge020614Jimmy Fallon’s first week as ‘Tonight Show’ host brought in a nightly average of 8.5 million viewers for NBC, the best week for the late night show since 1993. Heading into the third week of the show, Fallon still has a strong lead over Jimmy Kimmel and David Letterman, but Kimmel made a big jump on Monday with Toronto mayor Rob Ford as a guest.

According to Kontera, a company that measures Internet content and social media impressions, online consumption about Fallon increased 154% (comparing February 17-26 to February 7-16). Fallon’s lead is significant, as there was 167% more consumption around Fallon than his competitors. It is easy to attribute part of Fallon‘s ratings success to the 2014 Olympics lead-in he enjoyed, but online consumption is a different matter. Read more

Bible League International To Provide ‘Prison Bible’

Bible League International believes their efforts to place Bibles in prisons may help alleviate some of the bleakness prisoners face. They’re working to spread the Word of God in ways that can be not only easily accessible to any reader, but that are actually relevant and helpful to their lives.

Indeed, prison is no happy place to be, despite how some would paint it. Free meals, free cable, internet access, a gym. That might be the claim of those who would take away what few pleasures and rights an inmate has, but the desperate truth is that cable, internet, and gyms aren’t a guarantee in prisons, and where they do exist, they benefit the institution and its employees, while doing the bare minimum to improve the lives of the prisoners themselves. As for the free meals, in many cases they are the bare minimum necessary to meet caloric requirements, and no great treat. Read more

#Counterbatch: Benedict Cumberbatch and Sesame Street team up for YouTube video

bWith the Season 3 finale of PBS’s hit show ‘Sherlock’ approaching, the network reached out to star Benedict Cumberbatch, Masterpiece, and Sesame Street to propose that Cumberbatch film a video with Murray and The Count for PBS’s YouTube channel. Read more

CNN Sells iPad News App Zite to Social Magazine App Flipboard

cnn-logo_304x200As our sister-site TVNewser reported earlier, CNN has sold iPad news app Zite to social magazine application Flipboard after it acquired Zite just three years ago.

The deal includes CNN and Flipboard parterning on custom magazines for shows hosted by avid social media user Jake Tapper as well as Fareed Zakaria and John King.

“We all have an idea of where the media world is headed – where everyone gets news immediately on their smart phones and tablets, and accesses it on their own timeline, so it’s important to me and my staff to try to be ahead of the curve when it comes to new technologies and ways to engage our audience and share news,” Tapper tells Lost Remote.

“From politics, to sports to pop culture, we want our viewers to have numerous opportunities to explore issues and topics addressed on The Lead – even if they’re in traffic or in a meeting or spending time with their children at 4 pm ET/1 pm Pacific,” Tapper added. “People cannot always be in front of their televisions, so we aim to provide as many other useful digital platforms as possible—from my twitter feed, to the The Lead blog, to The Lead Facebook page, and now Flipboard.”

His new Flipboard page has everything from political news to birthday photos. Read more

2014 Olympics social TV advertising winners: P&G, McDonald’s, and Cadillac

sochiIn 2011, the I.O.C. was “blown away” by Comcast’s $4.38 bid for the media rights to the Olympics from 2014 through 2020. The 2014 Sochi Games comprised $775 million of the deal, which Comcast eventually won. The price may be exorbitant, but by most accounts, the 2014 Winter Olympics was a big victory for NBC.

According to Richard Sandomir of the New York Times: “NBC averaged 21.4 million viewers a night. That is dandy by anyone’s standard: it is like carrying Sunday Night Football, which averaged 21.7 million viewers last season, every night.”

More, according to research from iSpot.tv, six brands – Chevrolet, AT&T, Geico, McDonald’s, Visa, and BMW – each spent more than $50 million to broadcast during the Games. Procter & Gamble was not a top-15 spender, yet it was the biggest digital winner of all brands that advertised during the Games. Read more

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