Smart remote technology leader Peel announced last week at the Mobilebeat Conference the launch of its Peel.in TV Tune-in Platform. The platform allows networks to more effectively drive tune-in on social.
Now, in promoting tune-ins, networks can go to http://peel.in and create a unique “Peel-In” link. When the link is clicked on a smartphone with Peel’s Smart Remote app (non-iOS users are likely to have this preloaded on their phones), users will be prompted with tune-in messaging and will have the ability to go directly to the show, set a reminder for later, or record the show on a DVR. Among networks that have already used the feature are AMC, HBO, BET, PBS, Univision, and Sundance Channel.
“Seventy-five percent of smartphone owners have the device in hand when watching TV. Twitter, Facebook and other social media have emerged as significant second-screen platforms for engaging viewers around TV programming,” said Bala Krishnan, co-founder and Chief Product Officer at Peel. “What was missing was a mechanism for directly connecting potential viewers and their friends to a show or movie. Peel.in provides that direct link.”
— HBOboxing (@HBOboxing) June 29, 2014
In May, The History Channel became the first network to use an advertising solution from Peel that allowed Smart Remote users to change the channel to a promoted show, DVR the show, or set up a calendar reminder by clicking on an in-app banner. If users begin taking action on Peel-In links and in-app advertising from networks, Peel will become one of the most powerful cross-platform tools networks have to drive tune-in.
— Halt and Catch Fire (@HaltAMC) June 1, 2014
- Viggle Gives Advertisers 'Access' to Highly Targeted Second Screen Audience
- How Social TV Advertisers May Begin to Leverage Promoted Retweets
- Nielsen Study: Combined TV and Viggle Ad Exposure More Effective
- How Collective is Helping Advertisers Reach TV Audiences Across Screens