Polling over 1,000 people on their viewing habits, Peel discovered:
-54% who plan to watch the World Cup (starts June 12 in Brazil) will watch more games than four years ago, with a desire to consume more of the games via mobile and social media.
-81% of smartphone owners expect to be using a second screen device to interact with friends and families about the WC.
-Just 33% said they’ll exclusively watch the games on TV. On the other end, only 10% will watch solely on their smartphones.
-53% of second screen users will use Facebook and SMS texting to interact with other World Cup fans.
-There’s a generational divide: 33% over 35 say they’ll use Twitter to talk about the games; just 12% over 55 said they’d do the same thing.
“Despite the rise in streaming and companion device use, sports is still primarily a big screen viewing experience,” Peel’s CEO and co-founder, Thiru Arunachalam, said. “Mobile adds a lot of value by making games more portable and social, but TV is still king.”
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