As you know, our editorial partner Bluefin Labs provides Lost Remote exclusively with the most talked about TV commercials. This week’s chart puts Pepsi, Target and Paranormal Activity 4 at the top of the chart. Here’s why.
This week’s chart continues to show Pepsi on top. As Bluefin’s analysis points out below, even though the commercial aired more between October 18-24 (compared to the previous week), there was less social TV buzz. The analysis points out that Brad Pitt’s new Chanel No. 5 commercial is also doing well.
- We measured Tweets about commercials from October 18-24. The infographic displays the brands with the most talked-about TV commercials during this week.
- The top 3 most tweeted-about brands were Pepsi (11.3K), Target (5.7K), and the movie Paranormal Activity (4.4K). These were also the top brands on last week’s chart, although Paranormal Activity previously ranked higher than Target.
- Pepsi can continue thanking One Direction and Drew Brees for a lot of the buzz around their commercials. But what’s interesting is that even though this particular commercial aired more – 49 airings this week, compared to 20 last week – there was 66% less Tweets about Pepsi’s commercials. Perhaps those One Direction fans were all Tweeted-out?
- Last week, anticipatory buzz was building for Brad Pitt’s new Chanel No. 5 commercial. This week, the commercial hit US television. Despite only airing 75 times, it had people Tweeting enough to land it the number 6 spot on our chart.
- The number 7 brand on our list is Halo, which hasn’t appeared before. 3 different Halo 4 creatives ran a total of 54 times, and inspired over 3,000 Tweets. The commenters were largely men – 76% male to 24% female. The game will be released on November 6, and many viewers Tweeted that they already pre-ordered their copy.
Source: Bluefin Labs
The Top 10 Social TV Commercials Chart, powered by Bluefin Labs, ranks brands according to how many Tweets their TV commercials received during one week. The “Week-Over-Week % Change” compares the amount of Tweets from the previous week to the current week listed in the chart.
The “# of Earned Impressions” refers to the sum of potential impressions made by Tweets about the brand’s commercials: if someone with 100 followers sends 1 Tweet, then it is counted as making 100 potential impressions.
This analysis is based on Bluefin Labs’ social TV analytics covering the top 600 brands in national markets.
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