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Pithy observations on media from Bioneers

The Bioneers 2008 conference focused on how nature and technology can join forces to better the planet. Jaymi Heimbuch posted the following snippets on Treehugger after attending the panel “iTube, YouTube, WeAllTube: Digital Media and Distribution Innovators:”

“TV is a powerful medium whose agenda was once created by newspapers. Newspapers, though, are on their way out. You can set the agenda for television by using new media — blogs, YouTube, Facebook and other popular sites — and being the source of stories that television stations will want to pick up. Don’t pay for a commercial; get someone else to want to pay for it because your issue is so important to them.” — Richard Graves

“Niche TV is a new wave. Focusing a program or station on specific issues rather than broad strokes is on its way in. But it needs money. We have to demand money be sent to visionary media makers, rather than junk TV.” — Leila Conners

“Innovation journalism is becoming more relevant than investigative journalism — finding out how everything works together and taking a look at it in new ways. Media is changing from a one-way messaging service to an interactive format for information exchange.” — Mark Sommer

There’s more in original post, but these ring particularly true to the LR audience.

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