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‘Portlandia’ One of Super Bowl’s Biggest Social Winners

PortlandiaThe football game might have been an overwhelming bore, but IFC’s quirky sketch comedy “Portlandia” had itself a ball on Super Bowl Sunday in the social media arena: its Twitter account jumped 16,000 followers during the game.

How did they do it? Adweek reports that by enlisting a Portland bookstore employee Kim Meinert to tweet from the show’s handle using hashtag #FeministBookstoreSaysWhat, the show was able to boost its Twitter traction by simply empowering a viewer to give talk in the same quirky way show stars Fred Armisen and Carrie Brownstein do on the show.

The livetweets throughout the game generated 8,000 retweets. The experiment was such a success, that IFC plans on handing over the Twitter account once again for the Oscars.

This bold willingness for a show to hand off its social media identity to viewers is definitely a trend setter for social TV: we will monitor if anyone follows IFC’s lead.

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