Tuesday June 23, 2009
1 note“Local advertising is bought, not sold.”
— Gordon Borrell of Borrell Associates responding to the news that Yahoo has teamed with AdReady to expand self-serve display advertising for local businesses. “I think this is not going to work,” he said.
Cory Bergman founded Lost Remote in 1999 with the slogan, "The TV Revolution is Coming. Are You Ready?" For years, Cory has urged media companies to lead the way on technology before someone else does it for them.A longtime journalist, Cory is the director of new product development at msnbc.com as well as the co-founder (with his wife Kate) of the hyperlocal news startup Next Door Media in Seattle. He's also on the advisory board for the University of Washington's innovative digital media program. In his personal time, Cory lays awake at night obsessing over new sustainable business models for local news on the web. Email him at cory[at]lostremote.com.
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